After reading the entire comments I have to wonder if any of you understand broadcast sports. Because the broadcaster doesn’t let you carry the show for free. They have their own ads and if you don’t want to go broke, then you run your own ads. This is nothing like what Apple has paid for other services that they let you use. Now it’s true that they can charge you to see the content so much that they don’t need the ads, but I expect that would be just another thing that you would not like. Remember, my interest is in American football, and the ads are different there. By rule there are only certain times were you can run ads. They literally have to stop the game for you to get an ad.. so we don’t get very many ads. But I don’t want to pay the almost 500 dollars a year for the product either. I hope that Apple can have a middle ground.