Apple to Expand Live TV Advertising for Major League Soccer Deal

[BuffaloTF]

What you’re suggesting would be a huge dereliction of soccer broadcasting norms. I don’t see it happening.

What most networks do at the very worst is show a split-screen ad during something that pauses the action such as an injury. Those are easy to ignore by simply keeping your eyes to the right.

EDIT: Also, bear in mind that I'm seeing these ads on channels that I pay an extra $89/yr to my cable provider for, because they're out-of-market games. Frankly, even if they do interrupt the action with a few ads here and there, they're saving me money with this service, and to me that's a fair trade.

I'm late to this game... sorry.

But there's always ads during the game. The score box always has pop-ups next to it, the Adidas logo and name. Snickers. Coca Cola. Whatever. Then there's the boxes they superimpose on either side of the net. The also very-visible video banner boards along the sidelines.

What I see happening is the same I'm seeing in the NHL these days. The boards carry ads that are printed on them, you see the static images in person when attending. On TV now, at least on MSG, they're whitewashing the entirety of the boards, and running ads on them while they're playing - and they look damn good, truthfully.

Now, let's merge these two, with an Apple, or Google, or Amazon... knowing certain habits of yours. Instead of selling that space for a specific time... they use the metadata to drive ad sales and you have custom ads in these spaces, specific to you. Don't buy Adidas? You see a Nike next to the score. Don't drink Coke? Pepsi for you. The running video boards on the sidelines, a huge canvas for whatever they want to run. Technology opens up many possibilities without fundamentally changing the viewing experience you are already accustomed to today.

 

[compwiz1202]

If they do show ads during the match, they will shoot themselves in the foot because less people will watch if ads interrupt play. I highly doubt though that „during“ means showing ads while the ball is in play. However, I would not be surprised if they showed them while an injured player is attended to or while the match is stopped for a VAR review.

Will they superimpose logos onto the ball, or when there's a goal a big banner with GOOOOOOOOOAAAAAAAALLLLLL will show with ads on it?

 

[compwiz1202]

I assume that, as is already the case with American baseball and football, the announcers will be reading ads during lulls in the action; there will be bottom-third banners; and lots of other advertisements injected while the game is going on.

Heck, during the baseball playoffs I'm pretty sure they've been inserting extra ads between innings and then playing the commentary at somewhat faster than normal speed - I noticed, at the beginning of each half-inning, the radio calls lags Gameday by a good 30-45 seconds, but is almost caught up at the third out.

In any case, unless you're going to actually cancel your subscription, Apple couldn't care less. If you really want to make a point - cancel your subscription AND make it very clear why.

I love listening to the recite the ads. They sound so excited - NOT and are probably thinking it's the biggest BS they've ever had to do.

 

[4743913]

View attachment 2108691

there is a difference between a tiny ad banner that can be removed from an app for $2 and apple becoming googlebook