This "memo" looks fake. Would such a huge decision be handled so flippantly? That is, I would expect a company requesting something to take more of a meek attitude and at least make it more personal instead of "Dear Label Representatives" and having it signed by "The iTunes Store Team". Heck, it reads like a form letter. And you don't need a form letter when you are only dealing with a handful of labels. The letter's tone is also disrespectful and arrogant. It's like daring the labels to remove their music. It could even lead to the labels removing their content out of spite because we all know the lables and Apple already don't have a great relationship.