To me there's absolutely no value in this service. I just don't get it. Do people really live such interesting lives, that others need to know where they are at any given moment in time, and look at their stupid photos?
Wow - I'm old. lol
Indeed. No, it's not important; I can't believe people today need to know what other people are doing in such great detail.
Perhaps we've got it all wrong. Why must Apple compete against FaceBook? Until the deal fell apart, Ping was supposed to have FaceBook integration. Perhaps Apple is gearing its service to behave as semi-autonomous extension of social networking. If you want the FaceBook integration you flip the "on switch" and if you're content with MobileMe, you just leave it alone.
I doubt it.