Apple to Hire Burberry CEO Angela Ahrendts as Senior Vice President of Retail and Online Stores

[japanime]

Well...if you think Apple's prices are outrageous, look at Burberry.

I never said Apple's prices were outrageous. Where did you get that from?

 

[a4ex]

Mmmm, that would be nice. The original, and then a tint that matches all the iPhone 5C/iPod Touch/Nano/Shuffle colors.

I love plaid when it's subtle. It goes great with grays, black, beige, brown, and all those really muted colors.

My post had more of a sarcastic nature, but there you go new possibilities to make money.

 

[zacman]

I heard soft drink producer CEOs are good for managing computer companies too...

 

[kartikthapar]

Because Burberry is a British company and they made the announcement their CEO was leaving with the release of their latest financial results before the UK stock exchange opened at 8:00 AM (GMT/BST).

http://www.bbc.co.uk/news/business-24530768

Totally makes sense. Thanks for that.

 

[gtelware]

Thanks for sharing.

 

[japanime]

If you think Apple markets to the elite class then you don't understand what marketing to the elite really involves. I've never seen an Apple ad in Robb Report or Conde Nast. Apple positions it's products as better, so worth more not status symbols like a Breitling watch. Apple markets expensive products direct to the general public.

Oh, I understand.

And Apple just proved my point by placing a full-page ad in the New Yorker — a magazine with an elite readership but well-known to the masses.

https://www.macrumors.com/2013/10/1...iphone-5s-appears-highlights-touch-id-sensor/

 

[axellucas]

Really a intelligent hire Apple !!!!

Ya I have heard this a day before in news....... Really its a great hire , only Apple can pull this off. !! By The Ways A great congratulations to Angela Ahrendts ....

 

[Chupa Chupa]

Oh, I understand.

And Apple just proved my point by placing a full-page ad in the New Yorker — a magazine with an elite readership but well-known to the masses.

https://www.macrumors.com/2013/10/1...iphone-5s-appears-highlights-touch-id-sensor/

Don't twist what I said to fit your point. I never said Apple didn't advertise in elite publications but that Apple doesn't advertise exclusively in then.

The difference is Apple advertises everywhere from the New Yorker to Tiger Beat. Ads and marketing for true high end luxury products are reserved exclusively for media and events dominated by high net worth individuals.

Also New Yorker has elite readers but also intelligenisia readers who are not necessarily high net worth. So even there you example fails.

 

[japanime]

Don't twist what I said to fit your point. I never said Apple didn't advertise in elite publications but that Apple doesn't advertise exclusively in then.

The difference is Apple advertises everywhere from the New Yorker to Tiger Beat. Ads and marketing for true high end luxury products are reserved exclusively for media and events dominated by high net worth individuals.

Also New Yorker has elite readers but also intelligenisia readers who are not necessarily high net worth. So even there you example fails.

Don't accuse me of twisting your words. I did no such thing.

 

[Chupa Chupa]

Don't accuse me of twisting your words. I did no such thing.