Although I totally agree the valuations aren't extreme just to play devils advocate for a minute. First of all forward PE ex cash is more like 10.5 now after run up. Second, those are of course earnings estimates, they could be a lot more could be a lot less. Third a lot of tech stocks (higher cap ones at least) command a lower PE ratio because technology moves so fast compared to a company like PG with IIRC around a 20 PE; because look at Microsoft it was thought of as unstoppable when it had around a $600 billion market cap. I am also aware the MSFT had a MUCH higher PE at the time but since the .com bubble people have been WAY more wary of valuations.
Lastly with a market cap this huge there starts to be less and less who are able to buy it, that's another reason I think a dividend could unlock value by income investors and funds swarming in. I also think although it SHOULDN'T make a difference a stock split WOULD bring buyers in. I know 5 people that said they would buy it if a split occurred even after I explained it shouldn't make a difference they said they still would. Heck I would even buy more just so I could write covered calls on the stock or a protective put without having to own almost $60,000 worth of stock.
I'm mostly with you. My 9x number comes from *MY* rough estimate that AAPL ends the year just short of $150/share cash and $50 earnings for 2012. Wildcard that could put us well above $50... "new" iPad could be the trigger for Apple to make massive inroads into the enterprise that nobody is expecting this year. (I'm an enterprise developer... and we're doing a good amount of iPad development for targeted units within my company... I think this expands)
I understand larger companies can command a lower PE, but Apple has broken every law of large numbers to this point... and every indication is that they intend to continue doing that for the foreseeable future.
I've given up on trying to explain to people about the value of a stock pre/post split. They just don't get it. I am with you on the ability to write covered calls... my position is a lot simpler... I just buy LEAPS 2 years out at the money. Over and over and over again. So far so good...