Apple to Pay $250 Million to Settle Class Action Over Delayed Siri Features

[MacRumors]

Apple will pay $250 million to settle a class action lawsuit accusing it of false advertising and unfair competition after the personalized Siri features it promoted when launching the iPhone 16 were delayed.

A smarter, Apple Intelligence version of Siri was shown off at WWDC 2024, and then promoted in ads and videos when the iPhone 16 launched in September 2024. After Apple delayed the Siri Apple Intelligence features in March 2025, Apple pulled its ads, but they had been running for several months at that point. The lawsuit claimed Apple violated consumer law by misleading consumers about the actual utility and performance of Apple Intelligence, and causing them to purchase a device "with features that did not exist or were materially misrepresented." Apple was not found guilty of any wrongdoing, and the company sometimes settles lawsuits to minimize legal fees and time spent on litigation. A settlement agreement was reached back in December, but the terms of the settlement are now live.

In a statement to MacRumors, Apple said that resolved the lawsuit so that it could focus on its products and services, and reiterated that it has introduced multiple Apple Intelligence features since 2024.

Since the launch of Apple Intelligence, we have introduced dozens of features across many languages that are integrated across Apple's platforms, relevant to what users do every day, and built with privacy protections at every step. These include Visual Intelligence, Live Translation, Writing Tools, Genmoji, Clean Up and many more.

Apple has reached a settlement to resolve claims related to the availability of two additional features. We resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.

Apple's $250 million payment will provide U.S. Settlement Class Members who submit Claim Forms with a per-device payment of $25 for each eligible device, though that could increase up to $95 per device if claim volume is low.

Eligible devices include iPhone 16, iPhone 16e, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, or iPhone 15 Pro Max models purchased between June 10, 2024, and March 29, 2025.

The settlement has received preliminary approval, and notices to those eligible to make a claim will start to receive email notices no more than 45 days from today.

Article Link: Apple to Pay $250 Million to Settle Class Action Over Delayed Siri Features

 

[The_Gream]

I didn’t buy my iPhone 16 for ‘future’ features, but I guess I better see if I can get my 50 cents.

 

[TonyC28]

Sorry Apple, but you earned this one.

 

[Mac Fly (film)]

Class actions are a scam.

 

[germanbeer007]

"Apple customers to pay $250 million" you mean.

Apple will just jack up the prices.

 

[ugahairydawgs]

Congrats to the lawyers on their payday.

 

[JPack]

Probably one of the most clear-cut cases of misrepresentation in the past few years.

 

[HuskerNKS]

Get ready for your $4.26 settlement in 3 years. (I know it says $25, but the number of times I get a settlement offer from these things for $2-8 is funny. I rarely opt in.)

 

[macmyworld]

I think I’ll ask ChatGPT to file my claim against Siri.

 

[Radeon85]

Good, they clearly lied because it wasn't even close to being ready. Should have launched with the 16 Pro, but it still won't be ready until the 18 Pro, which is ridiculous, and even then we still don't have 100% confirmation it will be in iOS 27.

 

[GermanSuplex]

Now, if I can find a way to be the only claimant….

 

[d-klumpp]

I want in on the settlement -- that was Apple's worst ad campaign ever!

 

[B4U]

Did they do the same thing with the Air Power for iPhone X? 🤣

 

[tyranne201]

 

[ThailandToo]

This is the most absurd thing I have ever heard of. I believe Apple owes everyone at least $300 who bought the iPhone for those features. Lost a lot of goodwill, and that was Cook’s biggest mistake by far. Ruined the Apple brand too, vaporware and just going to call it Apple Intelligence and destroy the name just like they have destroyed Siri, and this is their main brand.

Just not fair that a company this big cannot even try to make it right by remunerating people who bought the iPhone 16 for those features. At least $300 if not more is approaching fair. Apple has become the evil juggernaut that will rip anyone off to make Tim Crook’s shareholders wealthy so he can get some big bonuses and lots of stock!

 

[kotaKat]

They can’t even pick one voice for Siri, let alone a good one. Half the time I get the “new” accent and half the time I get the “older” accent.

I want a new Siri voice and 1-4 Ain’t It.

 

[Astuces iOS]

Apple will pay $250 million to settle a class action lawsuit accusing it of false advertising and unfair competition after the personalized Siri features it promoted when launching the iPhone 16 were delayed.

A smarter, Apple Intelligence version of Siri was shown off at WWDC 2024, and then promoted in ads and videos when the iPhone 16 launched in September 2024. After Apple delayed the Siri Apple Intelligence features in March 2025, Apple pulled its ads, but they had been running for several months at that point. The lawsuit claimed Apple violated consumer law by misleading consumers about the actual utility and performance of Apple Intelligence, and causing them to purchase a device "with features that did not exist or were materially misrepresented." Apple was not found guilty of any wrongdoing, and the company sometimes settles lawsuits to minimize legal fees and time spent on litigation. A settlement agreement was reached back in December, but the terms of the settlement are now live.

In a statement to MacRumors, Apple said that resolved the lawsuit so that it could focus on its products and services, and reiterated that it has introduced multiple Apple Intelligence features since 2024.Apple's $250 million payment will provide U.S. Settlement Class Members who submit Claim Forms with a per-device payment of $25 for each eligible device, though that could increase up to $95 per device if claim volume is low.

Eligible devices include iPhone 16, iPhone 16e, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, or iPhone 15 Pro Max models purchased between June 10, 2024, and March 29, 2025.

The settlement has received preliminary approval, and notices to those eligible to make a claim will start to receive email notices no more than 45 days from today.

Article Link: Apple to Pay $250 Million to Settle Class Action Over Delayed Siri Features

Yooo I bought a MacBook Pro M4, it’s more expensive than an iPhone 16 Pro Max and I’m not eligible???

 

[socialwill]

The biggest "winners" are the lawyers 🙁

 

[Eminemdrdre00]

Class actions are a scam.

so is telling the world they need to upgrade to the iPhone 16 to use features that never came out.

 

[blufrog]

Apple may have marketed it but they never promised it and they never said it is available now. While it may have been wrong for them to advertise something that ultimately didn't appear, they got most of it out, so I think this was just a huge pay-day for the lawyers.

Why is this action only limited to the USA? In the UK they were demoing these new features when I was shopping for a new Mac, including on the iPhone.

 

[DBZmusicboy01]

iOS 26 has been 100X worse than iOS 18 ever was
We really need a Snow Leopard iOS 😤
Forget AI.

 

[Naraxus]

Absolute ******** lawsuit. This should have been dismissed with prejudice.

 

[numberfive]

they are so behind the market on AI, that it would be embarrassing to use it in advertising in the future

 

[dannyyankou]

It was a pretty cut and dry case. You can’t advertise mockups of concepts on products you’re selling.

I’m a little confused by this though-

In a statement to MacRumors, Apple said that resolved the lawsuit so that it could focus on its products and services

Their legal and software teams are completely separate and independent. This lawsuit shouldn’t have any impact on the work they’re doing on their products. They just knew they would lose this case.

 

[zenmacx]

Meanwhile the Cupertino company continues to laugh all the way to the bank.

They do what they want, when they want, to whom they want.

Such is the life of the tech behemoth...

It's good to be Apple.