Apple to Relocate Flagship San Francisco Retail Store to Union Square

Discussion in ' News Discussion' started by MacRumors, May 16, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's San Francisco flagship retail store has been a particularly high-profile location for the company since it opened nine years ago, but the San Francisco Chronicle reports that Apple has submitted plans to move the store to a new location three blocks away. The new location at Stockton and Post streets will be directly adjacent to Union Square, the focal point of San Francisco's high-end shopping district.
    Rendering of new San Francisco flagship store on Union Square
    Apple says that the new location will increase its staff from the current 350 to 400 at the new location, but no timeline for construction and the move has been announced.

    The current flagship store at 1 Stockton Street is located directly adjacent to an entrance for a subway station serving both San Francisco's Muni Metro and the broader BART rail system. The new location is several blocks from the main Market Street transit corridor, but remains well served by transit and city officials hope that the new location will help draw more customers into the Union Square shopping district. San Francisco is also in the early stages of work on a new Central Subway line that will include a station directly at Union Square.

    Update: AllThingsD has several larger images and a statement from Apple about the new store.
    Article Link: Apple to Relocate Flagship San Francisco Retail Store to Union Square
  2. the Helix macrumors regular

    the Helix

    Sep 16, 2003
    This is a better location than the current one. It should make for a better shopping experience.
  3. iPusch macrumors 6502


    May 30, 2012
    Manhattan, New York
    sure is a great location^^
    they need some more extraordinary buildings tho :)
    some sexy flagships
  4. gregwyattjr macrumors regular


    Oct 17, 2008
    400 staff? That's amazing. What I would give to be one of those 400 :(
  5. snebes macrumors 6502a

    Apr 20, 2008
    I love how it stands out from the other drab buildings. I really hope other highend brands follow suit.
  6. abhishake macrumors regular

    Jul 14, 2005
  7. Santabean2000 macrumors 68000


    Nov 20, 2007
    That's great. But how about just one store for Singapore. Or NZ for that matter too.
  8. smokestack macrumors member

    Feb 12, 2008
    This actually raises an interesting question - what will become of a highly customized Apple store? Will Apple remove glass staircases? Remove glass cladding? Will the building owner be forced to reconfigure the building, or will they be left with an Apple look-alike store that will be snapped up by another high profile tenant?
    This isn't some mall store that will just throw down new flooring and hang a new sign.

    We might be seeing more of this in the future.
  9. Tankmaze macrumors 68000


    Mar 7, 2012
    I second that. We need apple store in singapore.
  10. ck2875 macrumors 6502a


    Mar 25, 2009
    Relocating to a bigger store ≠ Closing. :confused:
  11. aduzik macrumors member

    Feb 7, 2008
    I was just there last weekend and I agree that's a better location. Lots of other high-end stores in Union Square. The current store reminded me of a scaled-down version of the Michigan Avenue store here in Chicago. It felt cramped because they were trying to fit a lot of product into a small space.
  12. rhett7660 macrumors G4


    Jan 9, 2008
    Sunny, Southern California
    Easy, it sounds like Apple is doomed and this will be the trend from here on out, closing of stores is only the beginning!

  13. dec. Suspended


    Apr 15, 2012
    I agree completely and even worse - it's becoming a trend. I heard rumors about the store in Toronto closing, so I went to check it out last night and was closed!
  14. aristobrat macrumors G4

    Oct 14, 2005
    Apple's been relocating existing stores to bigger/better location for years now, IIRC.
  15. ToomeyND macrumors 6502

    Sep 14, 2011
    Goodbye Merrell..... :(

    Edit: wrong corner. Yay Merrell!
  16. the8thark macrumors 68040


    Apr 18, 2011
    Re-locating stores cause they are not in desirable locations while other locations around the world don't even have Apple stores.

    My state capital Brisbane does not even have an Apple store. The other QLD stores are way to far away. This is a shame I think. Just one example of many.
  17. theone09 macrumors regular

    Nov 17, 2008
    i thought the one at Stockton be enough to cover the whole area there??!!
  18. Oui macrumors 6502

    Nov 9, 2012
    Did you even bother to read the article. Not once is the word "close" or any derivative even used.
  19. bchery21 macrumors 6502


    Aug 3, 2009
    Boston, MA
  20. webworks415 macrumors 6502

    Dec 20, 2008
    Apple stores close every night, at 9PM.....they are losing and Samsung is winning!!!!
  21. radutzan macrumors newbie

    May 16, 2013
  22. HenryDJP macrumors 603

    Nov 25, 2012
    United States
    Oh great! So glad they're doing this. Walking up and down that tiny crowded street was maddening at times. Moving it to Union Square will make for a much easier experience to get in the store. :)
  23. madman365 macrumors newbie

    Mar 17, 2008
    ANother store?!

    I'm tellin' you. Everything looks rosey now, but Apple is gonna experience the same thing Starbuck's did. Market saturation with stores that don't have enough "NEW" products.

    I love Apple. Love their products. It's all i use. but I'm getting less excited about store openings. Just feels like the company is more business minded as of late and less "let's change the world, again". I like new ideas.

    Anyway, I guess yeah for Apple for opening another store.
  24. RG129 macrumors member

    Jul 1, 2007
    That's where the Levi's flagship store is. I wonder where they're re-locating to...
  25. HenryDJP macrumors 603

    Nov 25, 2012
    United States
    Oh yeah, the Samsung store, what time does it close? :rolleyes:

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