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The new outlet will occupy the space at Stockton and Post streets formerly occupied by Levi's and be about 45 percent larger than the existing space, though it will include all the same features.

So if I read this correctly, it is "bigger on the inside"? Methinks they buried the lead on this story.

#appleinventstardis
 
That's what I wondered too. I had no idea Levi was closing or moving? I'll have to check that out when I go to the city this week.

Levi has already begun work on a new location at Market and 4th, next to the Old Navy. Demolition of the current store may be happening sooner than expected.
 
The current store is hardly a flagship when compared to real flagship stores in other cities. I usually go to the store on Chestnut rather than the 1 Stockton location because of how bad the 1 Stockton store is.

And for the non-Bay Area folks, the new "Central Subway" is one line that doesn't connect to much. Definitely do not picture the NYC subway system when reading that.
 
Bollards!

They'd better put bollards all around that front! In fact, due to all the smash-and-grabs lately using vehicles, they'd better put them in a lot of places! I'm sure Jony Ive can come up with a sturdy, and especially Apple-esque, traffic bollard!
 
I agree completely and even worse - it's becoming a trend. I heard rumors about the store in Toronto closing, so I went to check it out last night and ...it was closed!

Please just stop it with the FUD. If you knew what you were talking about in this situation it wouldn't be bad, but you don't. The current SF store is in a kind of dicey area off Market Street, that isn't convenient to the main high-end shopping district known as Union Street, nor the other really trendy area in town, on the Embarcadero around the Ferry Building. This will close that old store, and replace it with a new, nicer, bigger store in a more desirable location just a few blocks away.

I wouldn't be surprised to see another store being opened later, either in the Embarcadero Center, or near the Ferry Building. But this is not a bad thing for Apple. It's a good strategic move that shows forward thinking.
 
So bad on Apple for continuing to open stores, and bad on Apple for not having opened a store in [insert location here] already. :eek:

If Apple truly didn't listen to customers, I think I'd understand why. :)

I'm tellin' you. Everything looks rosey now, but Apple is gonna experience the same thing Starbuck's did. Market saturation with stores that don't have enough "NEW" products.

I love Apple. Love their products. It's all i use. but I'm getting less excited about store openings.

Re-locating stores cause they are not in desirable locations while other locations around the world don't even have Apple stores.

My state capital Brisbane does not even have an Apple store. The other QLD stores are way to far away. This is a shame I think. Just one example of many.
 
The current store is hardly a flagship when compared to real flagship stores in other cities. I usually go to the store on Chestnut rather than the 1 Stockton location because of how bad the 1 Stockton store is.

And for the non-Bay Area folks, the new "Central Subway" is one line that doesn't connect to much. Definitely do not picture the NYC subway system when reading that.

The current store is pretty awful. It is wedged in by the subway and has nothing nice about it at all. The only good thing was that it was convenient for the Moscone if you were staying at the Marriott.

The one up in Palo Alto is a lot nicer.
 
I agree completely and even worse - it's becoming a trend. I heard rumors about the store in Toronto closing, so I went to check it out last night and ...it was closed!

Awkward... last time I checked Regent's store at night it was opened. There were even lights in that place!
 
Apple's closing a store? hmmmm...

Clearly they're doomed ... oh wait, you didn't read the title. Relocate ... relocate ... still can't make it sound like the word close.

If they can increase staff then that is fine. If they were doing it and reducing staff or keeping it then I would consider it a waste of time.
 
Looks like the clone of the Santa Monica, CA, store.

(A fancy store where I will look but never buy, as it is 1/2 cent higher sales tax than the store closer to me or online prices.)
 
This is a better location than the current one. It should make for a better shopping experience.
except it will be 3 blocks farther from Moscone and south of Market businesses. I know we will be going with Create More on 3rd st for warranty repairs after the move.
The "turbocharge union square" comment is ludicrous. That is one area of SF that does not need any help. Every day of the week, 365 days a year Union Square is mobbed. Even during teh economic downturn, we had plenty of European, Korean and Japanese tourists having a merry time at the expense of the weak dollar.
It would be better if the Apple store was in the South Park area. There are literally hundreds of start ups down there. As well as thousands of units of newly constructed condos.
And it is also an area that has a hard time holding on to retail. An Apple store would make a great "anchor" to attract further retail.
But SF politics make no sense.
 
Please just stop it with the FUD. If you knew what you were talking about in this situation it wouldn't be bad, but you don't. The current SF store is in a kind of dicey area off Market Street, that isn't convenient to the main high-end shopping district known as Union Street, nor the other really trendy area in town, on the Embarcadero around the Ferry Building. This will close that old store, and replace it with a new, nicer, bigger store in a more desirable location just a few blocks away.

I wouldn't be surprised to see another store being opened later, either in the Embarcadero Center, or near the Ferry Building. But this is not a bad thing for Apple. It's a good strategic move that shows forward thinking.
Dicey area? I work 4 blocks away and it is far from dicey. I guess the Macy's and the Old Navy attract a lot of thugged out tourists?
Maybe I am just jaded from living in Oakland.
 
Wow.

That is a beautiful looking store... The one in japan over a street is the coolest though. LOVE IT! I hope i get to go to San Fancisco with a WWDC Student Scholarship so i can see it! :apple::):):):):):apple:
 
God these new all-glass retail stores are drop dead beautiful! We have a small one in Santa Monica and it's amazing to just go and visit.
 
That is a beautiful looking store... The one in japan over a street is the coolest though. LOVE IT!
Are you thinking about the ifc mall store in Hong Kong? :)

ifcmall_hero.jpg
 
Anyway, I guess yeah for Apple for opening another store.
They aren't opening up *another* store.

It's hardly "saturating the market" when the number of stores (in SF) is staying the same.

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The current store is hardly a flagship when compared to real flagship stores in other cities. I usually go to the store on Chestnut rather than the 1 Stockton location because of how bad the 1 Stockton store is.
I walk past the current location nearly twice a day, and I've had the same thought.

It is a "flagship" store in terms of size (number of employees) and location (downtown SF in general), but it's nothing to look at in comparison to Apple's prime flagship stores (eg Fifth Ave), or hours, or square footage... :eek:
 
Cool stuff because I always felt that the current location doesn't exactly showcase the store as it's in this weird corner. Union Square should be a better fit.
 
Way better location, much nicer building (very smart move). The current location, all although its a two story bldg does not give you that flagship feel at all, for a SF flag store its a dissapointment (someone finally woke up). Right now with all the contruction going on in front of it in prep for the new rail line makes it a real bum site right now.

I love the new location and store with the floating second level, and with the bldg facing the park across the street It'll take advantage of the nice view from both up and down stairs with all that glass, oh and without direct sun because it faces south.

 
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Is it just me or is the design kind of ugly? There's nothing unique or beautiful inside the store so why is it all glass from the outside. Why have it see through when all you can see is walls and ceilings. I do like a design with lots of windows and lights, but all glass is just lazy.
 
Is it just me or is the design kind of ugly? There's nothing unique or beautiful inside the store so why is it all glass from the outside. Why have it see through when all you can see is walls and ceilings. I do like a design with lots of windows and lights, but all glass is just lazy.

Yes, I agree.
And the roof line should be raised to match the 3-story Williams-Sonoma next door.
 
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