Apple to Renovate Iconic Fifth Avenue Store, Temporarily Relocate to FAO Schwarz Building

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Apple's iconic Fifth Avenue store in New York City will soon close for renovations and temporarily relocate to the soon-to-be-vacated FAO Schwarz toy store in the General Motors Building, according to the Associated Press. The report does not offer a timeline for the renovation plans.

Apple's iconic Fifth Avenue store, left, and nearby FAO Schwarz store, far right (Flickr)

FAO Schwarz, the oldest toy store in the United States, is set to vacate its ground-level store in the General Motors Building in July 2015 due to the rising cost of rent. The storefront is located just steps away from the current Apple Store at 58th Street and Fifth Avenue, so the temporary move should be rather seamless.

Apple reportedly plans to renovate about 20 existing retail stores in the United States to accommodate for increased foot traffic, with many stores set to double in size. Apple's flagship Regent Street store in United Kingdom is among the stores that will be renovated, while San Francisco's Union Square store will be relocated.

Apple's iconic Fifth Avenue retail store was last renovated in 2011 when larger, seamless panes of glass were installed. The renovation was completed in November 2011, with before and after pictures and a YouTube video providing a good look at the transition to a more seamless design.

Article Link: Apple to Renovate Iconic Fifth Avenue Store, Temporarily Relocate to FAO Schwarz Building
 

jayducharme

macrumors 68040
Jun 22, 2006
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Business must be really good....

It's hard to believe that it's already been four years since the 5th Avenue cube was re-built. It seems like just a year ago or so. With Apple's growth since then, it makes sense that their flagship stores should get an overhaul. I wonder how they're going to improve on the cube. Maybe they'll 3D print one as a single block of glass.
 

MaskedPhantom

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Feb 26, 2007
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New York
I wonder what twenty stores will be getting an overhaul. I really wish they would focus on remodeling the rest of the early black framed, wood floor stores so that all storefronts would sport the modern 2.0 design.
 

Rogifan

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Nov 14, 2011
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I still wonder exactly what Jony Ive's role is regarding Apple stores. In that memo Tim Cook sent out regarding his promotion he said Ive's duties have expanded to include the "look and feel of Apple stores". Does that mean he's involved in store redesigns like this?
 
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HenryDJP

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Nov 25, 2012
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I wish they would do something with the San Francisco flagship store. It's very long in the tooth and in a very inconvenient location.

EDIT: Oh I see that it does mention SF being relocated. I just wish they would make it more of a landmark design like the New York store.
 

kds1

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Feb 17, 2013
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I was just in there yesterday after work. I hate going to that store. Super crowded (though yesterday when I went it was unusually not so crowded) and jam packed with tourists. But, it's the closest store to where I live, so it's convenient. Being close to the only 24hr store has been convenient too. I hope they somehow can make it bigger.
 
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JeffyTheQuik

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Aug 27, 2014
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If it like other Apple Stores I have been to it most likely people hanging out for the free wi-Fi or surf on the unlocked Macs.

Apple really needs to stop stuff like this and figure out to stop these vampires.
Why? It builds up good feelings to Apple, and it doesn't hurt me.

Stores that kick people out build up bad feelings and press.
 

PowerBook-G5

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satcomer

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Why? It builds up good feelings to Apple, and it doesn't hurt me.

Stores that kick people out build up bad feelings and press.
I didn't say kick people out, good try. I meant if they lock their wi-Fi to be only be given to customers who are doing one and one shopping & Macs in the floor. I am tired of blog lists speaking about writing posts from inside a Store and such! I call those king of people 'vampires' instead of calling them leaches. :eek:
 
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bking10

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Sep 21, 2014
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I didn't say kick people out, good try. I meant if they lock their wi-Fi yo be only be given to customers who are doing one and one shopping & Macs in the floor. I am tired of blog lists speaking about writing posts from inside a Store and such! I call those king of people 'vampires' instead of calling them leaches. :eek:
Maybe they want people coming into their stores? even if it is just to use wifi
 
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