Some how I don't think thvalue going to go very well. Just recently got back from India. Most people with smartphone that I met, are using some sort of Samsung phone I'd say the ratio is almost as much as 4:1 (samsung:apple). I really think Tim should make a trip to India and see how things are like. People over there are not stupid, in fact they are extremely practical. If they can get a samsung for $300-350 that has big enough screen and works with WeChat, Whatsapp, or even iMessage, I'd say that's enough for them. Sure, the name Apple is just as tempting, but when you are not financially capability to afford a full price iPhone and the concept of payment plan is rare, it's not a win situation for Apple.
I really think Apple needs to rework it's thinking, I'd say the best plan is to simply drop the price of the 5C by $200-250, admit that it was a price mistake and just roll the punch. What's the point selling something that is almost 4 years old, again people are not stupid over there. Frankly, the only thing that is really holding me back is iMessage (I just hate typing on my phone if I don't have to), and the fact that I can just take my phone back to apple store if it breaks down. But after all these years of using iPhone I've also gotten a bit sick of they price point, Nexus 5 is looking better by the day. Let's just say choosing iPhone 6 vs. Nexus 6 is going to be interesting.
Anyways, how true is this report anyways. Maybe I should have questioned that first....