Apple to Shut Down Texture App for Windows Following Acquisition

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Following its acquisition by Apple, Texture this week announced plans to shutter its Texture magazine subscription app for Windows users at the end of June.

As noted by The Verge, Texture recently sent out emails to its users letting them know that the Windows service will be discontinued on June 30th, and the company also added a notice to its website.


Texture says the Windows app, which has not been updated in some time, is being shut down to "keep things working smoothly." The discontinuation of the app may have been on the horizon regardless of the acquisition by Apple based on its infrequent updates and poor reviews.
Texture is an all-access pass to the world's best magazines. To keep things working smoothly, older versions of the app sometimes need to be retired. After June 30th, 2018, the Texture Windows app will no longer be available. Your Texture subscription will continue to be available on compatible phones or tablets running iOS or Android and on Fire HD tablets along with ongoing access to all the magazines you have selected as your favorites.
Windows users who are losing access to Texture through the Windows platform will be able to continue to access Texture using smartphones and tablets running iOS or Android, but there will no longer be a way to read Texture magazines on a Windows PC.

Apple first announced plans to acquire Texture in mid-March. At the time, Apple iTunes chief Eddy Cue said Apple was "committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users."

For those unfamiliar with the service, Texture offers subscribers unlimited access to more than 200 digital magazines for $9.99 per month. Available titles include major magazines like Cosmopolitan, People, Better Homes and Gardens, Time, Bloomberg Businessweek, Forbes, Condé Nast Traveler, Allure, Billboard, Town & Country, ELLE, Good Housekeeping, National Geographic, Rolling Stone, Vogue, and more.

Rumors have suggested Apple plans to use its Texture acquisition to launch an upgraded Apple News app with a subscription-based news service that would include Texture's magazine subscription options.

The news subscription option, which would be similar to Apple Music but for news and magazines, would provide a boost to Apple's growing services category.

Article Link: Apple to Shut Down Texture App for Windows Following Acquisition
 

JRobinsonJr

macrumors 6502a
Aug 20, 2015
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Arlington, Texas
Yeah, this is a great way to get future Apple users, take away their subscriptions on another platform.
You would be spot-on IF Apple showed more than a casual interest in driving the platform on anything but mobile. OTOH, they talk up their services component as an increasing portion of revenue. IF that's true, then they need to let services stand. They now own a cross-platform PAID SERVICE. As a stockholder I expect them to maximize revenue across all lines of business, including services. By purchasing companies with paying customers then shutting down those customers, Apple is not maximizing that value.

EDIT:

In all fairness, there are many reasons to do this, some good... some bad... some reasonable... some not. I just get frustrated at Apples "buy them then immediately shut down support for all other platforms" approach. The world is cross-platform. Many of us have a mix of systems, each providing functionality for a specific purpose. Personally, when I look for new services I look for providers that have cross-platform support. I do NOT want to have multiple different products/subscriptions that are platform specific. From my perspective there is zero value in that.
 
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Altis

macrumors 68030
Sep 10, 2013
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Yea, I'm from the old generation who pays for music, pays for software and pays for the magazine.

Serge
Music and software have nothing to do with magazines. But you're right that readership of them is in the older generations.

Still it seems odd to deliberately shut out those paying customers. Apple seems to consider platform exclusivity to be more important than consumer freedom, but then that's nothing new.
 

CWallace

macrumors 604
Aug 17, 2007
7,824
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Seattle, WA
Yeah... good move Apple. Say your in the service business? Then WHY would you shut down an entire PAYING market segment?
Yeah, this is a great way to get future Apple users, take away their subscriptions on another platform.
It's funny enough that people are still paying for those magazines...But even funnier is deliberately shutting out those people.
The article noted the Windows app might have been shuttered even if Apple had not bought it due to the current owner not updating it and current Windows app users giving very negative reviews of the application due to it never being updated. So the service might not have many Windows subscribers anyway.

Yes, Apple could invest resources into updating the Windows app when they update the macOS / iOS app, but perhaps the damage has already been done by the current owner with those Windows subscribers and Apple saw this acquisition as a way to acquire an asset that can be made into something to grow the macOS and iOS ecosystem due to it's exclusivity.
 

nt5672

macrumors 68020
Jun 30, 2007
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. . . Apple first announced plans to acquire Texture in mid-March. At the time, Apple iTunes chief Eddy Cue said Apple was "committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.". . . .
"committed to quality journalism from trusted sources..." trusted by whom? That is the problem. If you live in silicon valley's politically correct and censored environment then who knows what will be available as Apple sanctioned lies and propaganda.
 
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HarryWild

macrumors 68000
Oct 27, 2012
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Nobody uses Windows platform anymore and the Texture app has not been updated since 2015? anyways. Good for Apple to shut it down after acquiring Texture. It still be available on iOS and Andriod platforms. Another smart move by Apple and takes "courage"!

Found out that Texture subscription is not available through a Windows based web browser either! LOL!
 
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rlewisphilly

macrumors newbie
May 18, 2013
17
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Philadelphia
Yeah... good move Apple. Say your in the service business? Then WHY would you shut down an entire PAYING market segment?
Microsoft could have bought out the company as well. Makes good business sense to put inside the Apple walled garden. more benefits to be part of that Apple family.
 

78Bandit

macrumors 6502a
Jun 13, 2009
681
1,216
With the implementation of progressive web apps by Google and Microsoft I'm hopeful we will see more cross-platform services. I understand developers not wanting to invest time in a dedicated platform where the number of users is minuscule, but I don't see why they wouldn't take advantage of a universal method of targeting phones, tablets, and computers using Android or Windows.

I know a lot of Windows users who simply don't use apps. They install Adobe, Office, or other productivity software and then run things like FaceBook, Twitter, etc. in a browser window. With a proper web interface on a decently sized screen the advantage of a dedicated app starts to go away.

I seriously doubt Apple will ever jump on the PWA bandwagon though, which is a shame. It would be nice if developers could finally realize the "write-once, run-anywhere" promise that has been elusive for years.
 
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