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I’m less inclined to read through all the comments these days because of this. In fact I’m not sure there a reason to be on the MacRumors site since Appleinsider and 9to5mac seem to have the same coverage.

I'd normally agree with this sentiment, but the MacRumors deity known as @AngerDanger frequently posts brilliant GIFs.

Like a loyal terrier, panting in anticipation and wagging its tail, I stay for his buttery goodness.
 
Reverse bell curve, Apple products used to be expensive, then got affordable-ish, and now its back to expensive-r. The 360 degrees price cycle has been completed.
Wouldn’t 360 degrees make it a bell circle?
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I'd normally agree with this sentiment, but the MacRumors deity known as @AngerDanger frequently posts brilliant GIFs.

Like a loyal terrier, panting in anticipation and wagging its tail, I stay for his buttery goodness.
Lol, I do agree there’s some gems tucked away in here. I’ll keep reading for now.
 
Angering Wall St's analysts did not go well for SnapChat, they continue to be punished for what they did. It's fine what Apple are doing but they have gone about it the wrong way.
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I'm just waiting for the $99 a month plan that includes an iPhone, iPad, and Apple Watch each year, along with iCloud storage, Apple Music, and Apple TV memberships.
[doublepost=1541158748][/doublepost]Ah, I knew this would trigger the "Apple is doomed" people. They get off on this. I think I recognize some of these posts like they were copied and pasted from 3, 5, 10 years ago. Apple will diversify, adjust, and continue to release great products and increase in revenue.

$99 for Music, TV, Movies and Apps (Devs are already being asked to move to subscription model) but I don't think it'll ever include hardware.
 
Maybe. If you trade back in and Apple can resell each year, it could make sense.
Still too low. The iPhone Upgrade Program is already built around that model and annual charge is 50% iPhone cost + pro-rated AppleCare+. 64GB XS Max alone is $54/mo.
 
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I feel personally that they've reached a point where the products don't offer enough value. Their stuff has always been expensive but it's now reaching such a high level that for the first time in almost twenty years I'm considering alternative products and ecosystems, I'm talking Windows + Android.

I'm not saying Apple is doomed, I don't think they're in trouble. But I do feel like they are entering this phase of their life where they're pushing a boulder up a mountain (high revenue and profit margins) and eventually it's going to get to the top and quickly go down the other side as consumers exit the brand due to it being too expensive and not offering the things Apple had been known for in the past (ease of use, functionality, great design and intuitiveness etc).

To me the company now more than ever cares about profit beyond all else. In the past I really truly believed they cared about making great products. Now I think they only care about making great margins and everything else is secondary to that goal.

I am not currently an Apple stock holder but I have been in the past. I think they're probably 75% of the way up that mountain I just spoke about, but this is all just my opinion I'm sure many here will disagree with me and that's perfectly fine.

I’ve been using Mac for over 30 years, and I can echo that. I seriously want to switch to Pixel until I heard it doesn’t include a headphone jack. And I am really considering getting a Windows laptop for the first time just to run lightroom/photoshop when I am traveling. When Apple removes most ports and increase the price at the same time I really do not think there is a future for me on this platform.
 
Well my friend just put in a huge short order. Maybe this is why. I don't see why they should hide the numbers. That's what Snapchat was doing with some other metric, I forget.
Shorting stock is akin to gambling in my opinion. And I’m not sure what Snapchat does can compare to hat Apple does.
 
Wall Street not liking this. Someone on the call just asked Cook if this is the company wanting to hide future bad news.

Wallstreet is likely the most frustrated and only real impacted by this news, but I can understand why they'd be frustrated by it.

The best way to predict value is to see sales volume. if you remove sales volume from their analytics, their job to predict becomes that much more difficult. Even to the point where Apple could potentially hide potential revenue problems until their actual financials are released.

for non investors though it's generally irrelevant.
 
When nearly all your companies profits are from a single segment, the iPhone, you have to hide it. Having all your eggs in one basket just means a harder and faster fall if things ever go south. So, do what you can to mask it. Amazed it took one slightly off report to trigger it though. Shows they know how important it really is to their bottom line.

No iPhone and Apple is a Gateway 2000 at best.
But there is an iPhone so that last bit has not value in any discussion.
 
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Apple is DOOOOOOOMED!

Been hearing it since 1983 or so.

careful though, there was a point in time where they were doomed and were borderline going out of business. So don't ignore the doomsayers so easy. They're not likely right, but to ignore them outright is essentially what blackberry did...
 
Shares down 7% today on this news. A corp. that reduces the information reported in the financials almost always is trying to deflect and The Street is ruthless with such uncertainty. It sounds like Cook's tenure might be nearing the end.
 
Shares down 7% today on this news. A corp. that reduces the information reported in the financials almost always is trying to deflect and The Street is ruthless with such uncertainty. It sounds like Cook's tenure might be nearing the end.
I wouldn't go that far. As long as the actual revenue and profit numbers stay rosy.

they'll punish the stock, but in the end performance is still there for now.

that will be a different story if there's a turn around on the profit/revenues. Which MIGHT be why Tim made the move and he's just delaying the innevitable expectation from the next few quarters.

either way. Without the metrics, we've got one less tool for our analytics and thats going to make prediction even harder.
 
NOT HIDING ANYTHING. There is no legal requirement to announce unit sales. It's a legacy from the Jobs days when Apple was a MUCH smaller company. The individual unit numbers are so huge now it's a useless metric. Earnings per share - that's all we need. Maybe the days of AAPL beating top AND bottom line and having the stock DROP because of a miss on "whisper number" unit sales are over.

Amazon has never announced unit sales on any of their products. We've never been told how many Kindles get sold, how many Prime members they have, how many Echos are in use - etc etc
Yeah, it would be okay if Macs and iPads were ruled out but iPhone is the lion share of the earnings so it is a really good metric that investors will certainly miss.
 
Still too low. The iPhone Upgrade Program is already built around that model and annual charge is 50% iPhone cost + pro-rated AppleCare+. 64GB XS Max alone is $54/mo.

The number isn't as critical to me, just threw it out there a sweet spot, but I would like a service like this.
 
What’s with these hateful commenters rushing to be the first posters?
You must be new here...
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Agree with all of this. Only problem is Wall Street won’t stop craving this information. Somebody will still provide whisper numbers out of the supply chain or they’ll use bogus figures from IDC or wherever.
You mean like they do already?
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I feel personally that they've reached a point where the products don't offer enough value. Their stuff has always been expensive but it's now reaching such a high level that for the first time in almost twenty years I'm considering alternative products and ecosystems, I'm talking Windows + Android.

I'm not saying Apple is doomed, I don't think they're in trouble. But I do feel like they are entering this phase of their life where they're pushing a boulder up a mountain (high revenue and profit margins) and eventually it's going to get to the top and quickly go down the other side as consumers exit the brand due to it being too expensive and not offering the things Apple had been known for in the past (ease of use, functionality, great design and intuitiveness etc).

To me the company now more than ever cares about profit beyond all else. In the past I really truly believed they cared about making great products. Now I think they only care about making great margins and everything else is secondary to that goal.

I am not currently an Apple stock holder but I have been in the past. I think they're probably 75% of the way up that mountain I just spoke about, but this is all just my opinion I'm sure many here will disagree with me and that's perfectly fine.
Have a good time with the "Value" of that Android Phone (let alone TABLET!), or the resale value of the Windows computer (nevermind the baked-in Spyware!)
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Honestly... I’m with you. I’ve been an apple fan since like 2000. I’m now 27 years old and just can’t believe how expensive everything has gotten or remains to be.

I still think they’re an awesome company and the value is definitely worth it, but the prices are crazy. At the same time their prices have always been kinda high.

But you would think because they make money hand over fist that they wouldn’t want to alienate a huge segment of consumers.
So I don't get it:

Is Apple worth the "high price", or not. You have essentially argued both points, you realize, don't you?

By the way, what EVERYONE seems to forget is that there is a VAST DIFFERENCE between "Price" and "Value".

And, as you have yourself said "...the VALUE is definitely worth it,"
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Meanwhile these shenanigans are threatening to lose Apple it's $1T valuation...

https://www.bbc.co.uk/news/business-46066977
I'd hardly characterize this as "Shenanigans".
 
The only thing apple will report is that they are doing “amazing “ job.
Wrong.

They are a PUBLICLY TRADED COMPANY. They have Quarterly and Annual Reporting REQUIREMENTS to the SEC. There are BIG TIME Penalties for not filing those reports on time without a VERY good reason (basically, on the order of: Your HQ burned down, and all records were lost. That MIGHT do it...).

So no, the Gummint ain't gonna cotton-to no "We're doing an Amazing Job".

And neither are the Stockholders.
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When nearly all your companies profits are from a single segment, the iPhone, you have to hide it. Having all your eggs in one basket just means a harder and faster fall if things ever go south. So, do what you can to mask it. Amazed it took one slightly off report to trigger it though. Shows they know how important it really is to their bottom line.

No iPhone and Apple is a Gateway 2000 at best.
At least 12% of their Sales, are from Macs. And was it something like 20% are from "Services".

They don't have "All their eggs in one basket".

Give it a rest.
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True that.
Sez you.

Their valuation and bank accounts say otherwise.
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I am not sure why you quoted my post but like I said they lost me as a customer.

Then why are you wasting our and MR's time and bandwidth. If Apple has "lost you as a customer", then WHY ARE YOU STILL TROLLING THIS SITE?!?
 
The signal-to-noise ratio on this thread is nearly 1-to-100 now. Hating on Apple or blindly defending them really doesn't add to the discussion.

OK, so my 2 cents: I understand the move by Apple. They are trying to diversify the business a bit by increasing services revenue, growing the Mac and iPad user base, and pushing into wearables. With the smartphone market nearing saturation, they can grow revenue in other ways, but they can't keep growing iPhone numbers forever. We have seen them increase revenues in many areas.

The big investors see Apple as the iPhone company only. Apple needs to squelch that if they're going to continue growing in new areas. If investors bail out because iPhone unit numbers go down, they will lose out on capital they need to branch out into new product areas. Short-term, they had to know this would slam the stock price. In a year or two, this will prove to have been a smart move.
 
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know as things looks now, Apple has lost me as a computer customer
THEN WHY DO YOU INSIST ON TROLLING THIS SITE?!?
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Logically, accountants at Apple can create operation revenue withtout the constraint of concrete sales data.
Um, the Securities and Exchange Commission kinda STRONGLY takes exception to that tactic.

And believe me, they've seen it all...
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I can't think of many other companies where they rely so heavily on just one product line.
Are you serious?

There are literally MILLIONS of single-product companies.

Millions.

BTW, Apple isn't one of them.
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"Value" is the most important metric Apple, as a company, fundamentally, needs to be vectoring towards. It was "value" that Steve Jobs was describing when he talked about "build the best products and the money will follow".
And you think the 2018 Mac mini and iPad Pro aren't Best-In-Class Products?

Show me another tablet that is even 50% of what the iPad Pro is.

Show me another cheaper computer the size of a Ham Sandwich that you can do Grid Computing on by just plugging them together on the same Network. BTW, before you try to haul out Intel NUCs to compare against the Mac mini, remember that they are pretty much the same price, and then you get, wait for it... Windows 10, Spyware Edition! Yeah, that's "Value" alright...

Gimme a break.
 
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It's pretty obvious that iPhone unit sales peaked with the release of the 6 back in 2014. In the 10/14 - 09/15 fiscal year they hit an all time record of 235 million units sold. It has hovered in the 215-225 million range ever since.

Growth expectation is what drives stock prices, particularly in the short term. Tim knows continuing to call attention to a metric that has been stagnant for four years will detract from future expectations. Better to bury it and focus on revenue for now. However, after this year I think even revenue growth is going to taper significantly. Prices can't go much higher than they are now.
Of course that’s assuming iPhone is the only thing that can ever drive growth.
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Shares down 7% today on this news. A corp. that reduces the information reported in the financials almost always is trying to deflect and The Street is ruthless with such uncertainty. It sounds like Cook's tenure might be nearing the end.
Cook is not going anywhere and Wall Street will eventually get over it/used to it. The handwriting was on the wall when Apple never provided Watch sales and stopped providing weekend launch sales press releases. Wall Street should’ve been prepared for this day. Especially since the SEC doesn’t require disclosure of unit sales or average selling price.
 
I’m crafting my anti-Tim Cook strategy.

I just got a 12.9 iPad Pro from VERY old stock last month, and next month I’ll be going for a used iPhone X (when people start dumping them for the holidays). So my hard-earned dollars will not be going to their I’m Rich earnings report.

I’ve purchased MANY Apple products at launch (iPhones, Macs, Watches, iPads) but I simply won’t put up with this crap anymore.

Tim Cook said on NBC (?) that “it’s only $30-40-50 a month”, but in the end it’s $1100 going to Apple so they can sell me the electronic equivalent of re-heated pizza from yesterday. Sorry, no way.
 
I’m crafting my anti-Tim Cook strategy.

I just got a 12.9 iPad Pro from VERY old stock last month, and next month I’ll be going for a used iPhone X (when people start dumping them for the holidays). So my hard-earned dollars will not be going to their I’m Rich earnings report.

I’ve purchased MANY Apple products at launch (iPhones, Macs, Watches, iPads) but I simply won’t put up with this crap anymore.

Tim Cook said on NBC (?) that “it’s only $30-40-50 a month”, but in the end it’s $1100 going to Apple so they can sell me the electronic equivalent of re-heated pizza from yesterday. Sorry, no way.
It probably will. Whoever sold you that iPad and iPhone will likely use the money earned to buy the newer models. :p
 
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It probably will. Whoever sold you that iPad and iPhone will likely use the money earned to buy the newer models. :p

Ironic isn’t it. Even as they think they are sticking it to Apple by playing out some petty little rebellion, the reality is that Apple benefits either way.
 
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