This is not going to be easy. Google business including the maps is not about mapping technology, not about various street views and sat images. The main business around mapping is still the same: Google is acting as a worldwide advertising agency. Free of charge if you don't need to jump above the others or you can pay to get real attention of the users. So, if Apple now wants to repeat all of that, make it real and useable, they need to start indexing web pages on the Internet, parse the information they find, enrich the data and incorporate that info into their maps. Besides, they need to establish it as a process, not just one-time thing - the data must be actual. That's what Google evidently does and that's what I don't believe Apple can do in the near future. Otherwise, just to have another Geo app where you can't find anything? Not interested at all...