Apple Tops 2010 Film Product Placement Awards

[spillproof]

Product placements distract me, thus making me annoyed at that product.

I think about the company saying "I'm so cool and special. I've got my product in a movie. Look at me, look at me. I'm all cool and hip. You should by me because I'm in a movie." or "Our products suck. No one is buying them. Maybe you will now that you've seen it in a movie. Please, we are desperate!"

I could never go into advertising or media.

 

[Surely]

Yes, but did they get awarded four chairs by Meeting Magazine?

 

[FoxyKaye]

laughed my butt off when I saw Jeff Goldblum, in ID4, upload the doomsday virus from a PowerBook. Wonder if Apple will have a portable in the upcoming Independence Day sequel.

That scene broke the entire plausible deniability of the film for me. I kept thinking, "Now I know this is SciFi, because there's NO WAY OS9 could handle that kind of work." Getting OS9 to walk and chew gum at the same time was hard enough...

 

[Cougarcat]

They always pay. Maybe not in the case of Pixar, though.

Actually, Apple doesn't pay for product placement, which is what really makes this award impressive. Perhaps the decline in Apple product placement has to do more with the economy than anything else.

I always find it to be hilarious that some shows will go out of their way to use macs, but then they'll cover up the logo because they don't want to give Apple free advertising. Modern Family does this, even though they had an iPad episode last year which was essentially a giant ad!

 

[yyc engineer]

Snapple?​

No, too fruity (pakistani accent)

 

[Glitterkidd777]

How can you tell the difference between Snow Leopard and Leopard from the screenshot?

Black Apple menu vs Grey apple menu.

also second gen alum imac, they came out after SL, so they would have to erase the drive to install leopard.

 

[SandynJosh]

I laughed my butt off when I saw Jeff Goldblum, in ID4, upload the doomsday virus from a PowerBook. Wonder if Apple will have a portable in the upcoming Independence Day sequel.

Uhh...he had to use a Mac or the laptop would have caught the virus. Besides, he couldn't afford to have the computer say, "Confirm or Deny" just as he pushed the "Enter" button.

 

[rdowns]

Actually, Apple doesn't pay for product placement, which is what really makes this award impressive. Perhaps the decline in Apple product placement has to do more with the economy than anything else.

Not true. Here's a screen shot of the closing credits on House.

 

[bigpics]

Makes me recall most tv/film of the 80's. Seems like every tv and tv console shown was a Sony (Poltergeist seems to be a familiar one).

The interesting thing is back in the 80's, there weren't that many sony tv (consoles) around because they were way too expensive. I only knew 1 person/family that had a Sony console.

Guess Apple is the Sony of the 2000's.

In a number of 70's and 80's movies one detail that often gave a surrealistic feel was that every car shown close up in the movie's whole universe was the same brand. Can't remember specifics, but I'd already moved away from American cars when they turned into clanking butt-ugly big boats around that time.

And in period movies, the pristine character of the rented restoration cars used sometimes gives a bit of a theme park vibe to the re-created eras.

 

[Cougarcat]

Not true. Here's a screen shot of the closing credits on House.

They provide the machines. That doesn't mean Apple pays for the placement.

From the article I linked to:

Apple spokesman Steve Dowling said the company does not pay for product placement. It did provide an iPad for the show.

 

[pubwvj]

Yeah, but 100% of the good guys use Macs.
Windows = Bad Guys.
It is easy to tell them apart.

 

[BigDukeSix]

There's a Mac in the Social Network. The scene where Sean Parker (played by Justin Timberlake) first sees Facebook on the college girls computer. It was a MacBook.

Also, I liked how in that movie, just about everyone was using some form of Linux instead of Windows on their PCs. It made it feel somewhat more authentic.

Was watching a CNBC documentary story about Facebook last night, and in all the actual photos, Zuckerberg was using an Apple laptop.

 

[JTToft]

is it always the case that apple place the these things in films at their expense or it is sometimes the case that film makers just put a cool looking phone.computer in their film?

- That is an interesting question. I would imagine that they often pay for it, but that it is also done volountarily by the (smaller) studios.
EDIT: I had not read the whole thread, so I didn't know this had been brought up before. This 30 % share is VERY impressive if Apple doesn't even pay for the product placement!

I know that the Danish Hi-Fi brand Bang & Olufsen does not ever pay for product placement. But their characteristic speakers and tv sets are quite often seen in movies anyway. Quite a lot of Bang & Olufsen products appear in "The Dark Knight", for instance.

 

[pubwvj]

That scene broke the entire plausible deniability of the film for me. I kept thinking, "Now I know this is SciFi, because there's NO WAY OS9 could handle that kind of work." Getting OS9 to walk and chew gum at the same time was hard enough...

Weird statement for you to make. Maybe you just don't have what it takes. OS9 was great. I always had many things running on it simultaneously.

 

[notjustjay]

Yeah, but 100% of the good guys use Macs.
Windows = Bad Guys.
It is easy to tell them apart.

That was certainly the case -- very literally -- in the first season of 24.

 

[OllyW]

Apple products appeared in 30% of all films that were number one at the US box office in 2010

Another 30% for Apple.

 

[Sabenth]

final destination anyone when the kid wins the lotto and is going up the stairs
faster reacent 2010 film iphone
The mechanic

the list of places apple products turn up is endless and i am based in the uk and we did not do product placement untill later this year were i can see all the farmers on emerdale farm using iphones same with coronation street ....

 

[KnightWRX]

Weird statement for you to make. Maybe you just don't have what it takes. OS9 was great. I always had many things running on it simultaneously.

OS9 used cooperative multi-tasking, where apps were in charge of giving back control to the OS so that other apps could resume execution. This is also what Windows 3.11 and earlier used. Preemptive multi-tasking is where the kernel can execute processes on its own terms and thus is "true" multi-tasking in the sens that tasks are non-blocking.

It has nothing to do with you having what it takes or that other poster lacking this "it" and everything with the internal design of the kernel. As such, your post wasn't warranted and is insulting to anyone that knows how this stuff works.

 

[notabadname]

Product placements distract me, thus making me annoyed at that product.

I think about the company saying "I'm so cool and special. I've got my product in a movie. Look at me, look at me. I'm all cool and hip. You should by me because I'm in a movie." or "Our products suck. No one is buying them. Maybe you will now that you've seen it in a movie. Please, we are desperate!"

I could never go into advertising or media.

I am actually more distracted by hidden products and fakes in movies because there is not a paid placement. Computers with stickers over the brand logo, fake beer brands and soda brands. Real life is a product placement. Walk through the airport and you will see real computers with real logos on the laps of people drinking Coke and Pepsi. Our world is one big add, so when it is sanitized in a movie I notice it more.

 

[GoodWatch]

That's because SOny pictures are forcing some of their movie makers to include sony product placements. Example, the social network, the sad fiction where a Mac user's character uses a PC.

It are their studios, their funding and their products so they can do anything they like with it. (Now where did I hear something like that before?..........).

 

[a.phoenicis]

I like counting how many MacBook Pros show up in commercials where the Apple logo has been covered by a silver sticker... Its minimalist design has become the go-to standard for laptop use in commercials where the director wants a laptop in the scene, but wants you to be looking at something else.

 

[vincenz]

I'm glad Glock is up there too

Shows where the money is in American movies...

 

[skottichan]

I personally love seeing the dual Cinema Displays and Alton Brown's Macbook Pro (now Macbook Air) on Iron Chef America. Granted, they have to put stickers on the logos.

 

[JTToft]

It are their studios, their funding and their products so they can do anything they like with it. (Now where did I hear something like that before?..........).

- Of course they can. I just think he was pointing out that it would have been better if Zuckerberg's character had been more true to life (i.e. if he had been using a Mac in the film)

 

[Surely]

- Of course they can. I just think he was pointing out that it would have been better if Zuckerberg's character had been more true to life (i.e. if he had been using a Mac in the film)

It would have been better if the actual story was more true to life. Who cares what computer his character uses....