Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Tops Coca-Cola, Google to Become World's Most Valuable Brand
- Thread starter MacRumors
- Start date
- Sort by reaction score
Coca-Cola is one of the world's most recognized brands because during World War II, Coca-Cola bottling plants started to spring up anywhere behind the Allied front lines--a personal directive from General Dwight D. Eisenhower to Coca-Cola President Robert Woodruff. That's how Coca-Cola really spread around the world in no time flat after the war.
Apple is now well-known because love him or not, the late Steve Jobs was an amazing spokesman for the company and that attracted a huge user fan base. It may trail Android in some parts of the world but the iPhone has carved out a major percentage of the cellphone market--impressive considering Apple didn't get into cellphones until 2007. It was Jobs' salesmanship that made Apple the most recognizable brand in the world in 2013.
Apple is now well-known because love him or not, the late Steve Jobs was an amazing spokesman for the company and that attracted a huge user fan base. It may trail Android in some parts of the world but the iPhone has carved out a major percentage of the cellphone market--impressive considering Apple didn't get into cellphones until 2007. It was Jobs' salesmanship that made Apple the most recognizable brand in the world in 2013.
Big difference between most valuable "Company" and "Brand". "Company" is measured in dollars while "Brand" is measured in recognition.
It is because Apple makes profits from selling your searches to Microsoft. Had Yahoo given Apple the winning bid, your searches would be via Yahoo.
I would have to agree with you if they surveyed 100 teenagers. IBM has been engrained in people's minds world-wide for over 45 years. Apple has been around for a bit over 35, but has been more of a local (USA) player then IBM.
YEAH IBM!!
The brand everyone knows but knows nothing about, not sure how they manage this
It's not brand recognition, it's brand value.
If all IBM's assets were to magically burn down overnight, there would still be banks lining up to lend the company money the very next day. That based solely on the value of the brand, its ability to inspire trust. In IBM's case, that's 100% in the corporate market, to be sure. But even if the company came down from unchallenged king of everything IT, a title it help for something around 3 decades (60s. 70s and 80s), it still holds a lot of power in the corporate market. Much, much more than Apple or Google, definitely.
Do Coca Cola want to sell sugared water, or do they want to change the world?
They want exactly the same thing that Apple wants: To take as much money out of your pocket as possible, and to give it to the Hedge Funds and Mutual Funds.
Sugar water and hunks of plastic/aluminum are just a means to this end.
Not true. Brand recognition is measured in recognition. Brand value is measured in dollars.
I would rather have a life and not care about these things... (yet, still reading this...)
I don't think we have them in my country, never seen their logo in the UK.
It's General Electric (GE). You might not know them by name, but almost certainly you have used their products. They produce gas power turbines, jet engines, healthcare imaging, railroad management solutions and provide financial services. I'm not sure whether it still is, but it used to be the largest corporation on the planet.
Visionary & More
I agree, and Steve Jobs was also and I believe more important, a visionary!
He had great charisma, ideas and VISION!!!
If you haven't read the book "Steve Jobs" by Walter Isaacson do it, it's amazing and I hope he writes more about SJ in the near future!
I agree, and Steve Jobs was also and I believe more important, a visionary!
He had great charisma, ideas and VISION!!!
If you haven't read the book "Steve Jobs" by Walter Isaacson do it, it's amazing and I hope he writes more about SJ in the near future!
They are huge in the UK, but their products are more B2B rather than B2C. That's why many consumers do not know GE.
This article is rating "Brand Recognition", not money or features & benefits.
From a business perspective, "Profit" is the most important metric. "Brand Recognition" is not as important, but still ranks high. "Market Share" chould be quite a way down on the list for a business, but usually ranks high from a buyer's perspective since people want to be a part of the "in-group".
Watching such concepts I'm wondering what stops Microsoft from making real products based on these concepts. They could become "the new Apple".
Anybody who wants that can head over to AppleInsider. They ban anybody with an opinion differing from the fanboy moderators, and erase all of their posts forever.
They usually get only a handful of posts per article. I can't imagine how they make any money over there with such a small readership.
The mods here are much better at allowing diversity of opinion.
I don't know where you work, but iPhones are key players in many offices today. All of our Supervisors and above carry company iPhones with them. We manage schedules, communicate using e-mail and facetime, gather information, record meetings and conversations, photograph and distribute product concepts, etc., etc., etc. Apple probably hasn't impacted people on the assembly floor much, but it sure is having an impact in the office.
Yup. Chances are if you have a Best Buy, Lowes, or HHGregg card, etc. they have made money off of you.
That's interesting. Where i work, plenty of people have Apple products for their personal use but not much are used for work related tasks. Clearly you are more in the creative field that I am which might explain the difference. Also the age of the employees might be linked to that. Most of my colleagues are over 50.
Oh, new state-of-the-art 64-bit architecture, incredibly innovative security system, and new cameras (to name just 3) not significant enough for you
...yeah, because it's called a '5S' like the '4S' before.
ps.
They are a 39 year old company with 40 offices over 25 countries, I think we can safely say they're an authority on brands. All you had to do was Google them. http://en.wikipedia.org/wiki/Interbrand
Last edited:
This ranking is stupid. How can Microsoft be the fifth most valuable brand, if branding Windows on a Nokia phone is killing the worlds biggest phone maker in just a few years? How can Google be the second most valuable brand, if they need to give Android away for free to compete with $15 Windows Phone licenses? This nonsense will lead only to one thing. Even more trolls will attribute all of Apples success only to the effect of great marketing. And with marketing they mean advertising, not actually examine the market and react accordingly. It is so sad.
Thanks „identity and brand consulting company“ Interbrand.
Thanks „identity and brand consulting company“ Interbrand.
Last edited:
The thread isn't talking about market capitalization, which is the value of the stock, but about the value of the brand, which is a completely different thing.