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I believe it's more meant to be subliminal than anything else. If you see more people using iPhones, drinking cokes, driving mercedes, etc (wether in real life or in movies), then you tend to associate that with the norm/popularity/good.

I think product placement is the best way to do advertisement, so long as it isn't too blatant and/or affect the story.

A show called "The Glades" was a big Kia advertisement... it was really distracting and annoying
 
I know it's a TV show and not a movie, but House of Cards uses a lot of Apple stuff, there's also another phone that you see a lot, maybe a Windows phone?
 
There's product placement that's subtle and okay (like literally just the product being there, without naming it or even mentioning it) and product placement that's intrusive and annoying. A notable example for latter is Microsoft's kind of product placements. I don't know if I'm the only one, but whenever Bing, the Surface, Skype or the Xbox shows up, it feels like a smack in the face. Completely destroys every kind of suspense of disbelief that might have built up.

Reminds me of this scene from NCIS:LA.

https://www.youtube.com/watch?v=O-IyTd3yNCk


In particular the stand and keyboard bit, is just a blatant surface ad.

It also seems one of the characters has to say "Uploading to my sky drive" at least once per show.
 
Slightly off topic from movies but did you see the latest episode of Modern Family? Its a 30 minute Apple commercial. Well for anyone who knows anything about Apple that is. They probably don't show the glowing logo once be the entire show is an Apple laptop and iPhone FaceTime. Pretty cool.

Yes, I was going to comment on this as well. It was definitely an Apple commercial and they had no shame about it! lol. I liked that it showed just how well the ecosystem works but also, I'd be annoyed if someone was that loud at the airport w/o headphones talking to her family and dumping popcorn all over the place. lol
 
:confused:

22_apple_190x190.jpg
 
Presumably Apple don't supply gear to companies who deliberately blank out the Apple logo, as that would defeat the purpose?

I'm thinking of the current series of 'The Mentalist', where the iMacs have a strip of gaffer tape applied to the length of the area below the monitor. (Badly applied gaffer tape too, you could see where a wrinkle had just been smoothed down in one scene)

Apple has said before they do not pay for product placement, but if asked they gladly supply products. It has been said that Sony made a business decision to block any Apple product placement in movies and TV a while back. They made a point to substitute Sony products for Apple whenever possible.
 
I still remember, more than 10 years ago, seeing a Mac on screen and thinking "Ooh. A Mac" and feeling warm and fuzzy on the inside.
Back when Apple was the underdog. :rolleyes:

Please bear in mind that I'm not from the states before (if) replying.

Yeah, same here.

What's more, I also liked them better as underdog.

When it's a deliberate decision to buy something and not just a trendy one, people are commonly more educated about that product and that means the manufacturer can pull less funny stuff.
It's common throughout many fields that went more popular and went beyond a special interest or dedicated target audience.

Glassed Silver:mac
 
I believe it's more meant to be subliminal than anything else. If you see more people using iPhones, drinking cokes, driving mercedes, etc (wether in real life or in movies), then you tend to associate that with the norm/popularity/good.

I think product placement is the best way to do advertisement, so long as it isn't too blatant and/or affect the story.

Well it's a good thing subliminal messaging doesn't work on me! Now if you'll excuse me, I just finished my coke after parking my E Class whilst yapping on my iPhone.
 
Yeah that was bad, but not as bad in some Navy CIS: LA episode where there where really showing off the Surface. Like a complete scene just showing that nerd guy flipping out the kickstand and putting the surface down.

I've seen some from AT&T that were so bad it almost made me stop watching the show.

I also just finished watching all the seasons of Entourage. Great Apple placement there. Especially the iMacs in Ari's office. It just looked good.
 
Slightly off topic from movies but did you see the latest episode of Modern Family? Its a 30 minute Apple commercial. Well for anyone who knows anything about Apple that is. They probably don't show the glowing logo once be the entire show is an Apple laptop and iPhone FaceTime. Pretty cool.

You're a little late on that brother! It was on MR news 2 weeks ago. :D
 
Apple has said before they do not pay for product placement, but if asked they gladly supply products. It has been said that Sony made a business decision to block any Apple product placement in movies and TV a while back. They made a point to substitute Sony products for Apple whenever possible.

Yep, but I wonder why they'd lend the equipment to anyone who was going to cover up their logo?

I know most of us still know its a mac without the need for a glowing apple to be visible, but if it were me, i'd make it a condition that the logo was not deliberately obscured if someone asked me to lend them the gear.

But then again Apple has a few quid more than me, so maybe they know better!
 
The newly Apple-owned brand Beats, unfortunately, won the 2014 Award for Worst Product Placement. The company's popular Bluetooth speaker, the Beats Pill, popped up in a scene in the critically-panned Transformers: Age of Extinction, wherein Stanley Tucci creates a Pill using his mind and the fictional "Transformium" material that pushes much of the film's plot into motion.

Of course what ever agreement that was made for this product placement was made before Apple purchased Beats.
 
There's product placement that's subtle and okay (like literally just the product being there, without naming it or even mentioning it) and product placement that's intrusive and annoying. A notable example for latter is Microsoft's kind of product placements. I don't know if I'm the only one, but whenever Bing, the Surface, Skype or the Xbox shows up, it feels like a smack in the face. Completely destroys every kind of suspense of disbelief that might have built up.

Or when all the Acura's came to surround Captain America in NYC? lol

Realistically - I rather have product placement than commercials so long as its not awkward.
 
Yep, but I wonder why they'd lend the equipment to anyone who was going to cover up their logo?

I know most of us still know its a mac without the need for a glowing apple to be visible, but if it were me, i'd make it a condition that the logo was not deliberately obscured if someone asked me to lend them the gear.

But then again Apple has a few quid more than me, so maybe they know better!

I'm assuming the ones that have logos covered up were not supplied by Apple. While they may not pay for placement, I'm sure there are certain stipulations when their products are on loan.
 
I still remember Judge Ito's (OJ Simpson Trial in California) computer where the logo was turned 180 degrees so it would be right side up for the cameras.

I had a laptop from the same manufacturer, and when I opened it, it was upside down from the outside observer.
 
I'm assuming the ones that have logos covered up were not supplied by Apple. While they may not pay for placement, I'm sure there are certain stipulations when their products are on loan.

I'm assuming that is likely similar to how sports leagues handle non paying products.

in the NHL for example, players are entitled to use ANY gear manufacturer they want. However, unless that gear manufacturer pays a license for the gear to be on TV, the logos must be blacked out.

I imagine TV operates similar, the director or what not probably just chooses the product in that case he thinks fits the scene best or if live broadcast, they wish to use, however without paid license for advertising, they are required to black out any logos as not to provide free advertising
 
The Book Thief

Last scene. Pans across room and across an apple desktop monitor.

Ruined the scene.
 
Moonlighting and Star Trek

In the Bruce Willis/Cybill Shepherd show Moonlighting, Cybill Had a Mas SE and Willis had a Mac II. At the time, given Willis' attitude and the company's finances, a Mac II was WAY overkill for what his character might have done with it.

Of course, who can forget Scotty trying to talk INTO the mouse of a Mac in Star Trek IV, or whatever the "Save the Whales" movie was? I guess he expected Siri XXIII
 
We recently watched Sex Tape; the entire premise of the movie centers around iPads and how, after recording a marathon sex session (with an iPad), the couple is horrified to find out the mp4 was synced to all the iPads the husband ever owned and had given as gifts to people as he replaced the older models (how stupid is that, didn't he wipe them before gifting them).

Tons of iPads, and an iMac and MBP thrown in. The entire movie was like an Apple ad, which was good because the movie sucked.
 
I know it's a TV show and not a movie, but House of Cards uses a lot of Apple stuff, there's also another phone that you see a lot, maybe a Windows phone?

Yeah there were a lot of iPhones and Macs, and the occasional Blackberry.

I just started watching season 3 and there's a Windows phone in the first episode, but I can't tell if it's even a product placement because it just shows the dialer. In the second episode Frank uses a Samsung and a closeup clearly shows the word Samsung. And Claire uses an iPhone the whole time. It makes me wonder how product placement deals actually work. Parks and Rec had Windows everywhere, but in House of Cards there's many different brands.
 
Apple has said before they do not pay for product placement, but if asked they gladly supply products. It has been said that Sony made a business decision to block any Apple product placement in movies and TV a while back. They made a point to substitute Sony products for Apple whenever possible.

This is what Apple claims. They provide a product instead of writing a check. Even if that claim is the truth, they are still providing something and getting something in return. No different than what Sony or Samsung do.
Apple is not the great corporate citizen you believe.
 
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