At least one whole season of 24 was nothing but an advertisement for crappy Sprint. Every single time they interacted with a phone, be it talking, texting or surfing, there was a glowing Sprint logo visible....even when the phone they were using had no such logo IRL.
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Apple Tops Movie Product Placement Rankings for the First Time Since 2011
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American way, giving awards and trophies for something that doesn't matter!
Starts as soon as kids can recognize rewards, even without any accomplishment whatsoever.
I agree. I can understand why a company would want its products placed. But what's the value in getting an award for it?
I still remember, more than 10 years ago, seeing a Mac on screen and thinking "Ooh. A Mac" and feeling warm and fuzzy on the inside.
Back when Apple was the underdog.
Please bear in mind that I'm not from the states before (if) replying.
All the Nickelodeon shows had/have Macs in them. I remember seeing all those awesome iMac G3s. I don't think it was product placement because the actual Apple logo was never shown, and they were referred to as "Pears."
Apple is very prominent in HoC too, seems there's always a MB or iMac onscreen, but at least those are kept fairly within the story. That one episode was just a string of product placements from several companies. The Surface moment was only one. I agree, embarrassing episode.
There are times where shows/films use a product without express permission and obscure the logo.
That hasn't stopped. The current shows now have PearPads and phones. Shaped like pears. My daughter binge-watches the teen shows.
No claims of Apple being altruistic came from me. Supplying products when asked is quite different from actively campaigning for it.
Apple says they don't actively solicit product placement. If I had proof otherwise I would've posted it.
Sometimes set designers, costume designers etc, will use a product JUST because they like the look and/or it works for the scene.
In the 1990s, paying for airtime was one of Apple's primary business strategies. But you probably knew that given your user name!
We don't live in capitalism. We live in rigged markets. Look up derivatives. Then you might understand the reality of the post-capitalist world.
I doubt anyone's chasing this award or giving proud acceptance speeches. The whole thing is an invention of a marketing company, geared towards getting that same marketing company in the press.
You can make up your own award if you like, give it to Apple, or let Samsung beat Apple, and you have a whole bunch of publicity for no work at all.
It's the company that does the tracking that is giving awards. That's one way for this company to get media attention.
Apple and other companies track product placement themselves, as it's a form of advertising that is probably written off their taxes. So while Apple claims to not write a check directly the products it gives to production companies do have a cash value which could be deducted for taxes.
So when you see a product just remember that you, as a US taxpayer, are subsidizing that placement.
They can declare the products they give as a marketing/promotional expenses. Instead of buying time directly, the the product is "sold" in band.
It is a marketing expense, put in with all the other marketing expenses. Are you against companies being able to do so? Companies are taxed on their profit you know (revenues - expenses).The government doesn't subsidize anything unless you have a weird definition of subsidy.
Would them buying time on the same network and declaring it as an expense be called a subsidy!
probably a 4 or earlier in a larger case. Looks very similar to the case my father uses for his ipad 4
Yeah, when we start hearing lines in police shows saying "let me check the database on my 201x retina MacBook Pro from Apple in California" or the officer stops at a Mac Store on the way to a crime scene because he heard about the new "retina iPad Air and there's only 10 left in stock and he uses his badge to move through the crowd to the sales counter", then we'll know they've gone too far
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You can claim that your products are in such high demand that movies feature them.
I liked the Seinfeld series. He always had a different computer on the table in his apartment. But he never used computers there.
It kind of seemed like he just always had to have something new or different, even if he never intended to use it.
Lots of stuff in his apartment changed with every episode. Usually the stuff he never used.
OK, it mat be cited in some US versions of English, but, from post two it's not my point as a) a simpler, easier word (?) would surely be better ...as in ' beat' or 'beaten', and, b) 'bested' is an ugly word. I feel a bit like Oscar Wilde may have said here, but elegance is an important facet of effective communication and 'bested' , for all its archaic feel just doesn't cut the mustard for me.
Not an important point given the context of the discussion. Let's leave it there.
Thanks,
RTJ