Apple Tops U.S. Retail Chains in Sales Per Square Foot

Discussion in ' News Discussion' started by MacRumors, Aug 24, 2011.

  1. MacRumors macrumors bot


    Apr 12, 2001


    RetailSails compiles (via 9to5Mac) a list of the top 20 U.S. retail store chains, revealing that Apple easily leads the pack with sales of well over $5,000 per square foot. Second-place Tiffany & Co. came in well behind at under $3,000 per square foot.
    RetailSails' report analyzed over 160 U.S.-based retail companies, reporting sales information and calculated sales per square foot on a global basis.

    Some of Apple's flagship locations understandably generate sales significantly above the average, with performance at the company's Fifth Avenue store in Manhattan being pegged at approximately $35,000 per square foot several years ago.

    Article Link: Apple Tops U.S. Retail Chains in Sales Per Square Foot
  2. alex00100 macrumors regular

    Mar 17, 2011
    Moscow, Russia
  3. TimUSCA macrumors 6502a


    Mar 17, 2006
    Aiken, SC
    This is likely due to Apple's *very* strategic store location planning. They're very careful to not water down their brand by putting stores on every corner a la Radio Shack. Plus, they generally only put them in upscale shopping areas.

    Pair that with the fact that people love buying their Apple products in a brick & mortar store, and it's an instant win!

    They deserve it, really. Nobody thought their stores would survive, and look at them now. Their stores are what really allowed them to survive and do so well over the last decade. I credit them to really "saving" the company.
  4. wol macrumors regular

    Jun 15, 2005
    Makes me wonder where the Microsoft retail stores end up in sales per square foot... ;)
  5. iMaci7 macrumors member

    Jun 13, 2011
    They will just open realy really small stores to beat apple at this record
  6. jav6454 macrumors P6


    Nov 14, 2007
    1 Geostationary Tower Plaza
    Interdasting.... However this is almost given, taking into account Apple's current momentum.
  7. Eddyisgreat macrumors 601

    Oct 24, 2007
    I would have figured as much. An Apple store looks like a swank nightclub with a waiting list vs the stores that surround it (usually something like VS).
  8. TallGuy1970 macrumors 6502

    Jun 16, 2010
    Could the average cost of Apple products vs. the average cost of products at other stores also be part of this (meaning Apple has more expensive products)?

    I think so.
  9. applesith macrumors 68030


    Jun 11, 2007
    I take it you don't shop at Tiffany's?
  10. ddbabq macrumors newbie

    Jun 5, 2007
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

    I wonder if this is just brick-and-mortar sales, or if it includes Internet, education sales, etc, as well?
  11. bad03xtreme macrumors 6502a


    Jul 16, 2009
    Northern, VA
    Tiffany's sucks, I bought my wife sterling silver ring and it turned her finger green. It took all sorts of cursing at them to give me my money back after trying to up-sell me on platinum. :mad:
  12. deannnnn macrumors 68000


    Jun 4, 2007
    New York City & South Florida
    Costco seems odd to me... just because they have such huge stores.
  13. daveo123 macrumors newbie

    Jan 12, 2005
    San Diego, CA

    Is this monthly or yearly? The chart doesn't say.
  14. carlgo macrumors 68000

    Dec 29, 2006
    When every other store in the mall looks half-dead, the Apple Store is lit up and full of people. Even though most of the customers are just fooling around, enough of them must be buying stuff.
  15. Nickraphael macrumors newbie

    Aug 9, 2011
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_0 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8A293 Safari/6531.22.7)

    I would have to disagree, there are some hot dog stands on 5th that would contend for that title
  16. JerzeyLegend macrumors member

    Oct 29, 2010
    Also take into consideration the PRICE of the machines they sell per squarefoot.
  17. KPJLK macrumors member

    Feb 21, 2008
    It seems "spread them wide and sell them dear" works even better.
  18. 0815 macrumors 68000


    Jul 9, 2010
    here and there but not over there
    Given that it excludes online sales this is pretty impressive.

    Even though we have three Apple Stores in town, I never bought anything in the store - I always order online (and so do most of my friends here).
  19. BornAgainMac macrumors 603


    Feb 4, 2004
    Florida Resident
    When I look at Tiffany's products, I think how much flash storage I could buy with the same amount or a fully loaded Mac Pro before they are discontinued from the product line as we know it.
  20. Tiger8 macrumors 68020

    May 23, 2011

    I am reading a book called 'Disrupt!' about businesses that thought outside the box, the Apple retail store is listed as one of the examples. Apparently, Apple observed that users like not only to look at a product, but interact with it: Touch it, feel it, as if it is their own. All Apple sales reps are trained not to hassle customers, be responsive but not to be over the customer's shoulder as they are shopping (have you been to a furniture store recently? Jesus!)

    Apple sells an experience in their store, and they make it so easy for you to wip the plastic out and any t-shirt wearing sales rep can instantly do the checkout for you. No need to drag all the stuff and go to the 'checkout line'
  21. ThePest macrumors newbie


    Jul 7, 2011
    Really? This is something to report on? It must be a slow rumor day, because this is one of the silliest things I've seen on macrumors. I would much rather have another mock of a mock up of a mock up with a watermark that says this is a mock up.

  22. johnnymg macrumors 65816


    Nov 16, 2008
    You beat me to this comment.

    I'm VERY perplexed why the MS stores aren't on this list. ??? :rolleyes:
  23. 0815 macrumors 68000


    Jul 9, 2010
    here and there but not over there
    click on the linked article - it has all the details:

  24. Mattie Num Nums macrumors 68030

    Mattie Num Nums

    Mar 5, 2009
    Very true. I worked at a 30 foot that did insane business!!!!
  25. nastebu macrumors 6502

    May 5, 2008
    I would think that not only Tiffany's (#2), but also Coach (#3), has a higher average price for their merchandise.

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