As jettredmont pointed out, this "new" technology can be used for negative purposes. I can see competitors or mailicous "customers" hanging around products they want to sabatoge and trash that product. It could backfire on Apple. Amazon has almost driven me off with their obtrusiveness and don't need it from Apple. Some go on the Internet to create their own world not have one forced on them. The Internet world seems to be composed of two types of people...the Gmail world and the non-Gmail world. The Gmail people just don't understand what all the fuss is about.