So, I have eventally bought an Apple TV 4K (just the 32 GB since the 64GB is MIA. Nowhere to be found!) and this is my initial feeling, using it with my Sony Bravia KD-49XD8099 Android TV with a 4K HDR IPS 10 bit panel: ATV 4K Settings: Format: 4K SDR 60Hz HDMI Output: YCbCr 4:4:4 - I could choose RGB High or Low but I honestly didn't notice any difference Match Content: Range & Frame rate - to switch automatically to HDR when needed Surround Sound: Best Quality Available - I have a Yamaha RX-v483 with 5.1 physical channels. Support up to 7.1 The first impression is that in SDR the image generally looks darker than on my Android TV with the same picture settings. So much that I disabled the Light Sensor, otherwise previously enabled to reduce the "fog effects" even in SDR. I am not sure if it is a placebo effect. It takes a bit of time to start a video because of the range matching (none if always in HDR or SDR). The ugliest thing was that each time the infamous HDMI banner was appearing. But fortunately Sony, in the last Android update, must have introduced the option to disable the banner for good. Netflix: It looks great in SDR (with the light sensor disabled as mentioned). In HDR series like "The OA" still show their entire ugliness I am not sure how it works, but if I set the ATV 4K always in HDR, some Netflix shows get advertised as Dolby Vision instead of HDR. In SDR there is no mention that a show is in HDR. The audio seems slightly improved, but again it can be a placebo effect Amazon Prime Video (yes, it's there!): The main page is similar to Android TV. Much faster - one can easily scroll between the shows - but maybe less complete - the management of the content watched is absent for example The video player uses the standard tvOS interface. Which is glorious. I can change audio and subtitles languages on the fly (impossible in Android TV). Skip 10s back and forward with a click. Jump forward and backward selecting the position with the remote touchpad. The image in both HDR and SDR is great. With black bars (and not gray as in the TV) in non 16:9 videos It reaches UHD resolution quite immediately The audio never stutters. I do see 5.1 channels using the "Straight" mode in my AVR (there has been reports that it plays only "2.1 audio"), but not in all TV shows/movies. In Android TV it seems to be always 5.1 The lip sync, at least in a show I watched yesterday, was still broken. In Android I can fix it jumping backward and forward. Not so in the ATV 4K. MEDIA PLAYERS: Infuse 5: There is a month of free trial for the Pro version and it is.. amazing. The Pro version costs £14.99/€16.99. Othewise there are annual and monthly subscriptions. It supports NFS/SMB/SSH/FTP/WebDAV (as Kodi does) It builds all libraries for movies and TV shows (as Kodi does) It supports the subtitles, but only from OpenSubtitles It plays nearly all video formats. vp9.2 is not supported in ATV 4K and sometime it plays the video downloaded from YouTube as well. Hmm.. Pieces of videos. Not reliable for vp9.2 (and no automatic HDR either). It supports Hi-Res audio, up to DTS-HD, with its own codecs (but paying a royalty and thus the high price). And it sounds amazing. Honestly in a video I jumped when an iron gate ( ) was opening Never a buffering as long as both the ATV 4K and NFS server (my MacBook Pro) are wired. With my MBP connected via WiFi (even at more than 300Mbps) it was a mess. But I suspect something is wrong with the network services and WiFi in macOS at this point. Anyway, it's a must buy Plex: A mess as in Android TV. With the server transcoding and transcoding and then transcoding. It might be ok for people with powerful CPUs for the servers, but it becomes unusable for 4K content using an i5 CPU like mine Kodi: After an initial mess up with the provisioning profiles, since I was selecting a virtual Apple TV instead of my own device in Xcode, I managed to install and run it. It's a pleasure for the eyes (and my nerves)! It loads in a second or so into its 4K interface!! Audio passthrough is working, but not so the HDR matching. My HDR videos play in SDR. APPS SUPPORTED: It depends on the Country. In Italy it is missing quite some popular apps. TIMvision, Infinity, Mediaset and so on. Android TV on that side is much better. In UK there are more apps supported (and now the Apple TV app as well). USA has plenty. So my conclusion is that in terms of quality of image it is worth it. And so it is in terms of audio passthrough (which has the DTS broken on Android TV for Bravia). In terms of network and CPU performances there is no contest, with the ATV 4K obviously being the clear winner. It integrates well with my Bravia 49XD8099. In terms of apps it's good to still have Android TV as a backup, to cover the apps missing. Still, I do not regret the purchase at all! The apps I need are there, especially, finally, a great and fast media player!