Ok, so say a show or app is in 720p and you have the ATV on 1080p SDR, does the ATV do the upscaling from 720p to 1080p and then your TV takes over from there and go from 1080p to 4k?
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple TV 4K Listing Appears on Amazon as Prime Video Launch Nears
- Thread starter MacRumors
- Start date
- Sort by reaction score
Ok, so say a show or app is in 720p and you have the ATV on 1080p SDR, does the ATV do the upscaling from 720p to 1080p and then your TV takes over from there and go from 1080p to 4k?
Nope.
"Amazon is coming to the TV app and all Apple TVs later this year with Amazon Prime Video." - Tim Cook
So true, and conversely, I can't help but thinking Apple's eagerness to get Amazon Prime on the 4K ATV4 seems interestingly a tacit acknowledgement of their own disappointing results of talks with content owners/distributors to procure vast and diverse amounts of content available in iTunes for streaming.
But to most owners of the new AppleTV 4K, whether it's from iTunes or Amazon Prime, the delivery vehicle should be moot as long as the content is there and available for them.
I feel certain that a company as big as Amazon keeps alpha versions of apps for all platforms warm at all times, regardless of the political / business disposition of the platform. Same as Apple keeping an ARM version of macOS warm in the lab. It's about being ready for business changes. No way did Amazon just cold-start the AppleTV app this year.
Honestly they probably didn’t start it until earlier this year. It’ll most likely be an update to the current iOS app.
Most companies don’t spend money on paths they aren’t for sure going to take. Apple is rare beast in that regard.
Yes, that's correct. I haven't really compared the ATV to my TV with 720p, but if it isn't as good, I can always select 720p as the output for a specific service or program.
and, again, at the September event, apple's statement was "later this year", not "coming soon", not "tomorrow", not "when ATV 4K ships", "later this year". Again, when Amazon's new HDR capable Fire TV is ready to sell, then we will see that and ATVs on Amazon, and the Amazon Prime app. It's about competition and business, not what the consumer wants.
I saw the listing, the link took you to a 64GB listing that seemed incomplete, none for sale, I clicked on "32GB" and it said "available from these marketplace sellers".
So, I think what happened was one or more marketplace sellers created the listing to sell the ATV 4K, the listing people listed it, but, then management caught wind of it and deleted it. They won't let marketplace sellers sell ATV until they themselves sell it.
When Amazon pulled the ATVs from the store, they used the excuse that it didn't play amazon prime videos, so they didn't want their customers to get confused about buying then complaining and returning it because it didn't play prime videos. The real reason: they want to sell their own streamer box (Fire TV). (This paragraph is for those that haven't been following what's up with Amazon and Apple...they are business competitors, not partners. As of this summer, they are working out a deal where Apple will be able to sell ATVs on Amazon and Amazon will provide Amazon Prime app for the ATV, at the same time. Part of working this out is apple's policy on the percentage they take for in-app purchases. Rumor says it will be UHD compatible when released, and the amazon prime app will be coming to all ATVs (except 1st gen.), according to Amazon.) That's it in a nut shell, maybe a few of you are caught up now? (edit: fixed amazon app info.)
Last edited:
For those asking about ATV3, according to Amazon themselves, it was in the plans back in June.
https://twitter.com/amazonhelp/status/871831981511802881
https://twitter.com/amazonhelp/status/871831981511802881
Ah, thanks, I knew I read that somewhere, but, couldn't find it when I was looking for it a month ago...I thought Tim Cook said it.
So, yes, all Apple TVs will get Amazon Prime: "You asked (a lot). We listened. Amazon Prime Video is coming to the TV App and all Apple TVs this year."
PS4 has the BBC player? (I should probably be googling this instead of just lazily responding, but here we are). Any idea if the BBC player works in the US?
FYI ...looks like this listing has been deleted on Amazon. There appears to be no AppleTV hardware available (or listed) on Amazon.
[doublepost=1509158399][/doublepost]Hopefully Apple will stop messing around and just get this done, I’m getting tired of having to stream Amazon Prime from my iPad and iPhone to my Apple TV because they can’t settle their differences with Amazon, who’s the customer here?
Nearly two years after Amazon stopped selling the Apple TV, a listing for the Apple TV 4K has been spotted on the website by 9to5Mac.
The Apple TV 4K is currently listed as out of stock, but the fact that it has been added back is fueling speculation that Amazon may be prepared to launch its Prime Video app on the tvOS App Store imminently.
At its Worldwide Developers Conference in June, Apple confirmed that Amazon Prime Video is coming to Apple TV later this year. At its iPhone X event earlier this month, it reiterated that release date.
An unverified rumor earlier this week claimed Amazon Prime Video may launch on the Apple TV alongside the debut of the NFL's Thursday Night Football games on the online retailer's streaming video service this week.
Amazon Video allows Prime members to instantly stream tens of thousands of movies and TV episodes, with hundreds of thousands of titles available to buy or rent, including many that are 4K and HDR.
Amazon removed all Apple TV and Chromecast product listings from its website in October 2015 because the devices did not offer Prime Video, which it said may cause confusion for customers.
Of course, the Apple TV and Chromecast also compete with Amazon's own Fire TV streaming media players.
Apple said Amazon had never submitted a Prime Video app for the tvOS App Store, or else it would have been happy to offer it. The app has been available for iPhone and iPad and several other platforms for many years.
Whatever the case may be, it appears Prime Video for Apple TV might finally be just around the corner.
Article Link: Apple TV 4K Listing Appears on Amazon as Prime Video Launch Nears
As an Amazon Associate, MacRumors earns a commission from qualifying purchases made through links in this post.
Apple is not producing Amazon's app. Amazon is the one who should stop "messing around" - Regardless. I am also getting impatient.
Yes but Apple promoted the Amazon app during the keynote to introduce and sell the ATV4K. Apple could push Amazon a little harder, because right now, they're looking at a false advertising claim to promote early sales. It's Apple that's on the line here, and presumably they wouldn't have done that woot an agreement with Amazon, which ought to give Apple some leverage over Amazon's release date ...
Sorry, I am pretty sure Apple does not get to tell Amazon what to do. This is 100% on Amazon. 100%.
If you say so. That's not gonna stop me from returning my ATV 4K for a full refund come January, or class action lawsuits against Apple when Amzon doesn't deliver on Apples promises ...