I agree. But HDR (high dynamic range) is not really going to be a new "format". Check out some dolby vision articles and you'll see how they are using HDR. Pretty amazing stuff!
People are wasting money on 4K tvs. and they don't even realize it. It is the biggest waste of money and anyone who thinks otherwise has no clue what they are talking about. Big things are happening...Soon. And within 6-8 months all these new fangled UHD 4k's will pale in comparison.