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The Apple TV app is now available on the majority of devices, including TVs and streaming sticks/boxes running Android TV OS, according to a tweet by the Apple TV Twitter account.

apple-tv-app-ted-lasso.jpg

Google promised in December of last year that the Apple TV app would expand to more devices in the Android TV OS ecosystem in the near future. The Apple TV app, which offers viewers access to Apple TV+ content and more, is now available for download through the Google Play Store on Android TV OS devices.

Google also confirmed the availability of the app in the Android TV OS ecosystem to 9to5Google.

Yesterday, the Apple TV app expanded to Nvidia Shield Streaming devices and in November was made avaiable on Xbox gaming consoles.

Article Link: Apple TV App Now Available on Android TV OS
 
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sublunar

macrumors 68000
Jun 23, 2007
1,810
1,168
I can see now why apple aren’t making their own TVs , they don’t need to

the ultimate Trojan horse , well played apple , well played indeed
Fair comment there, but they have to make AppleTV+ a more compelling offer to get people to actually subscribe rather than (currently) sitting on a free subscription because they have purchased an Apple device recently.
 

hagar

macrumors 65816
Jan 19, 2008
1,390
3,034
I can see now why apple aren’t making their own TVs , they don’t need to

the ultimate Trojan horse , well played apple , well played indeed

I have no idea what this means. Why is this a Trojan horse? It’s just a streaming app. It’s not like it exposes Android users to the Apple hardware ecosystem. If Apple made the ATV hardware a success they might have been in a much stronger position today. Now, they only have 2% of the “smart tv“ market and no real presence in the living room. Or smart home for that matter.
 

BigSmurf

macrumors regular
Feb 6, 2018
141
217
This make sense. Now they have a wide reach.
They should still add a new show weekly to address the perceived content weakness. I personally find much of the content well worth viewing even those which I initially didn’t expect I would like, for example Ted Lasso, Mythic Quest, Tehran, Trying. All really good shows by any metric. In comparison I find Netflix while having a lot more content, a good chunk of it is not that interesting - though I tend to like the non-English contributions most on that platform.
I could be happy with only Apple TV service since we do not watch tv everyday, were it not for all the cartoons without ads on Netflix that my young kids can view at 30 minutes/day.
 
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iSayuSay

macrumors 68040
Feb 6, 2011
3,625
757
I would be curious to know how many subscribers they have who do not own any Apple devices.

Well it’s certainly useful for families who’s being partial on owning iOS and Android devices. Maybe they’re not ready to commit fully into Apple ecosystem for some reasons.

I, for one still able to enjoy Apple Music thanks to iTunes installed on Windows PC in my office. Not ideal, but doable.
 
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ian87w

macrumors 603
Feb 22, 2020
6,411
9,108
Indonesia
I would be curious to know how many subscribers they have who do not own any Apple devices.
It is useful for some people like me who have an iPhone, but no need for Apple TV as I already have an existing Android Smart TV.

Whether I would watch Apple TV+ or not is a different story... :D
 

@Brett

macrumors regular
Aug 25, 2016
153
247
I have no idea what this means. Why is this a Trojan horse? It’s just a streaming app. It’s not like it exposes Android users to the Apple hardware ecosystem. If Apple made the ATV hardware a success they might have been in a much stronger position today. Now, they only have 2% of the “smart tv“ market and no real presence in the living room. Or smart home for that matter.
Apple TV boxes are great. We have around 4 in our house. Fact is Google made Android free so it could reap the advertising revenue. And why would companies come up with their own OS if someone is giving it away for free. Not to mention it takes many different companies together Android to compete with Apple. Also I do not want Android in everything being the last Android update on my Sony Bravia has caused it to randomly reboot and now my Apple TV no longer turns it off. This is known issue after the last update from Sony. In terms of presence. Once again multiples of cheap products. The only way Apple could compete if they wanted to is to make a cut price piece of hardware which they won’t do and nor should they.
 
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Hicksmat1976

macrumors 6502
Jul 12, 2016
293
265
Manchester, England
the Apple TV app on my Samsung TV is limited in that it doesn't allow for iTunes extras for my purchased movies etc. I know the Apple TV device does, and the iPhone/iPad etc but can iTunes extras be viewed on the AndroidOS app?
 

djcerla

macrumors demi-god
Apr 23, 2015
2,208
11,222
Italy
Fair comment there, but they have to make AppleTV+ a more compelling offer to get people to actually subscribe rather than (currently) sitting on a free subscription because they have purchased an Apple device recently.

Apple “have to”. Apple “should do” this or that. This will never stop.

Apple is doing exactly that: producing high quality content at the pace needed for high quality content. It takes time to build a critical mass of shows, but Apple is THE master at the slow and steady game that ultimately wins the race.
 

rumagent

macrumors newbie
Mar 28, 2008
4
6
Thank you! I own several Nvidia shield devices and have gone so far as to attempt to sideload the firestick version (didn't work). ATV has good content and now we can finally watch it on tv:)
 

cardfan

macrumors 68040
Mar 23, 2012
3,552
4,504
Apple “have to”. Apple “should do” this or that. This will never stop.

Apple is doing exactly that: producing high quality content at the pace needed for high quality content. It takes time to build a critical mass of shows, but Apple is THE master at the slow and steady game that ultimately wins the race.

Sounds interesting. What slow and steady race has apple won that is similar to atv+? iAds? HomePod? Ping? Sure iPhone, iPad and watches are great. Apple redefined those markets from day one.

Atv+ is a halfhearted “me too” and cooks desire to get a piece of that pie mainly by selling channels. Which could be a success because who the heck knows or is privy to the criteria apple sees.

I won’t say apple should do this or do that in regards to this. It’s insignificant. Heck you’d still see these shows if apple didn’t buy them. Someone else would.
 

Marbles1

macrumors 6502
Nov 27, 2011
325
1,706
It will be utterly fascinating to see paid subscriber numbers once Apple stops giving it away for free. I quite liked 'For All Mankind' but I'm not interested in paying the monthly fee once my free trial expires at the end of July.

I may pay for a one off month, maybe once a year, to binge watch the one or two shows with good reviews. If Apple TV+ lasts that long.
 
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henryb7318

macrumors newbie
Mar 30, 2005
11
9
Sounds interesting. What slow and steady race has apple won that is similar to atv+? iAds? HomePod? Ping? Sure iPhone, iPad and watches are great. Apple redefined those markets from day one.

Atv+ is a halfhearted “me too” and cooks desire to get a piece of that pie mainly by selling channels. Which could be a success because who the heck knows or is privy to the criteria apple sees.

I won’t say apple should do this or do that in regards to this. It’s insignificant. Heck you’d still see these shows if apple didn’t buy them. Someone else would.
By this measure - we only need a Netflix. Which is quickly becoming the place you don’t go for quality programming. Less and less of my time is spent in that platform.

Of course you’re eliminating the influence Apple has, which is significant if only because they have money, and the fact that Apple has commissioned shows that may well in fact not appear elsewhere.

AppleTV + for me is in fact a worthwhile platform, that I do in fact ‘pay’ for (you only get a free year with a new device, and no more even if buying iPhones every year - although they are currently refunding a part of my Apple One subscription). Everything is high quality, everything is compelling, interesting shows are coming and there’s several brand new shows every month. What’s not to like?
 

parfy

macrumors member
Jul 10, 2010
40
45
Cardiff
I don't understand why they haven't made it available on certain 'older' sets - e.g. LG webOS TV's from c2017. Any insight? Disney+ etc. manage it so it just seems like Apple isn't interested
 
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djcerla

macrumors demi-god
Apr 23, 2015
2,208
11,222
Italy
Sounds interesting. What slow and steady race has apple won that is similar to atv+? iAds? HomePod? Ping? Sure iPhone, iPad and watches are great. Apple redefined those markets from day one.

We forget too quickly that the iPhone was a poor seller compared to the competition (see Blackberry, Nokia). Apple had to lower the price because it wasn’t selling, Steve Jobs apologizing. How many times have you seen Apple panic-cutting prices since? Took several years to really take off. Slow and steady.

Same goes for the iPod, limited to the Mac and Firewire devices. Slow and steady, won the race.

Maps isn’t winning any race yet but it improved steadily and in my area at least it’s by leaps and bounds better than the competitor.

Chips, slowly and steadily won the race in historic fashion.

Wearables? Slow and steady, now it’s Apple’s own starting from basically nothing (had to acquire Beats).

And many more. Slow and steady improvements are what made Apple the behemoth it is now, and TV+ will make no exception.
 
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