Apple TV+ Being Rebranded as Apple TV

[MacRumors]

Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply Apple TV.

A single line near the end of the press release states "Apple TV+ is now simply Apple TV, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of the new identity. Apple's blurb about the streaming service at the bottom of the press release also reflects the updated naming.

Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV or Mac can enjoy three months of Apple TV for free.

Apple of course offers its set-top box hardware under the Apple TV name while also offering the Apple TV app across various platforms as a hub for Apple TV+ and other content. As a result, offering Apple's streaming service itself under the same name may lead to some confusion, and the reason for the change is unclear.

Article Link: Apple TV+ Being Rebranded as Apple TV

 

[moabal]

This will make things easier for people .

 

[newyorksole]

ok I can see one of their updated products this week/month being an Apple TV box with a slightly different name. I can’t see them having the service and box with the same name.

 

[Aaronp613]

Watch Apple TV using the Apple TV app on your Apple TV

 

[kirky29]

Does set the path for them to one day sell another tier of Apple TV called Apple TV+.... 🤣

 

[sjsharksfan12]

People were already confused by Apple TV+ being the service and Apple TV being the device. Now they are naming them both? Why are they making it harder to differenciate.

Also, F1 coming December 12th is a long time. I was hoping it would be earlier. Still want to see the movie.

 

[MangoAvocado]

I downloaded the Apple TV app on my LG to watch Apple TV, while my friend uses his Apple TV to watch Apple TV

 

[jarman92]

Makes sense, that's what everyone calls it anyway 🤷🏼‍♂️

 

[shadowbird423]

I already struggle to explain the difference to people. This will definitely make things easier…

Someone needed to justify their job this quarter, I swear that’s all this is

 

[mystery hill]

Will iCloud+ be rebranded to simply iCloud?

 

[7thson]

Immediately thought about what they’ll rename the hardware and then realized they probably won’t.

 

[AtariMac]

Somebody in Apple's marketing department just got a fancy bonus for this amazing development. Everything is stupid.

 

[Artemiz]

New Apple TV imminent with a different name.

EDIT: Apple Home sounds like an option.

 

[kultschar]

Apple TV device to be rebranded maybe?

 

[jarman92]

People were already confused by Apple TV+ being the service and Apple TV being the device. Now they are naming them both? Why are they making it harder to differenciate.

Also, F1 coming December 12th is a long time. I was hoping it would be earlier. Still want to see the movie.

Were they really? In the rare instances where the distinction between a service and a physical device isn't obvious, it's not hard to specify "the box/device" or "the service."

 

[Scipster]

Is Apple TV now bundled with Apple TV?

 

[M-Life]

New Apple TV imminent with a different name

The new device will be called the Apple TV+

 

[iMac The Knife]

They probably paid some company tens of millions of dollars for this brilliant change. Either that or they paid people in house far too much to come up with this vibrant new identity. 😂

 

[Brighton Apple Guy]

Apple TV soon to get ads, with Apple TV+ tier being ad free 😂

 

[BruiserB]

AppleTV MAX

 

[WatchTheThrone]

So is the Apple TV now going to be called Apple TVP (physical)?? 😂😂 or Apple TV box? Or how about Apple streaming device?

 

[sjsharksfan12]

Were they really? In the rare instances where the distinction between a service and a physical device isn't obvious, it's not hard to specify "the box/device" or "the service."

I saw a lot of talk here and elsewhere (When I was on Reddit) about the confusion. It was kind of like when Playstation Vue was around and people were confused about the device "Sony Playstation" and the streaming service "Playstation Vue". I was not, but the point stands why are companies making naming brands unnecessarily confusing.

 

[ProbablyDylan]

Still not as bad as Android Auto on Android Automotive with Google Built-In. Pretty close, though!

C'mon Tim, really gonna let the nerds in Mountain View beat you at the bad name game?

 

[Artemiz]

The new device will be called the Apple TV+

I don’t think Apple uses the same marketing team as Warner Bros so probably not.

 

[TokyoKiller]

Apple TV device to be rebranded maybe?

This is what I am thinking. New Apple TV hardware is probably coming soon and will see a rebranding of the hardware side of things to less confuse the two.