Exactly. Not confusing at all. And also keep in mind that none of the Apple TVs (streaming service, app, or device) are an Apple TV (Apple-designed television set).
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Apple TV+ Being Rebranded as Apple TV
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Makes me think it's more likely we'll see a new Apple TV (hardware) this week with a new name, they won't want this naming clash for too long.
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I think this is likely part of the rationale for the name change. It will mirror Apple News and Apple News+ - a free/low cost tier and a premium tier for the same service. Everyone other streaming service now has an ad-supported tier, and I believe Apple TV will be no different.
We just need an Apple made TV to add another layer now.
Apple TV Air. We think you're going to love this lighter content.
I’m not sure everyone is thinking creatively enough..
What if they get rid of the Apple TV hardware completely?
What if they get rid of the Apple TV hardware completely?
It needs a whole different name, like "Apple Streaming", or something without Apple entirely.
They need to separate the store where you buy TV/Movies from the Streaming portion.
Just dropping the +, does not accomplish this.
I also have the same problem everyone else is, where you have to explain in extra detail how to even sign up for this streaming service.
They need to separate the store where you buy TV/Movies from the Streaming portion.
Just dropping the +, does not accomplish this.
I also have the same problem everyone else is, where you have to explain in extra detail how to even sign up for this streaming service.
That would be an unfortunate mistake.
I'm surprised they didn't keep Apple TV+ brand and rename the box Apple TV Plus. For clarity, obviously.
I expect the Apple TV hardware to also get a rebranding
What on earth could they call new hardware? Apple Stream?
I’d bet on this now, unless they want to be deliberately confusing
Question is what it will be become
“Apple Media Box”?
“iTV”?
“AppleTV Pro Max Extreme”?
Just open the Apple TV app on your Apple TV and watch the latest Apple TV shows!
Hopefully they get at least the branding right this time and decide between TV & tv in their logos and word marks.
Hopefully they get at least the branding right this time and decide between TV & tv in their logos and word marks.
The only way this makes sense is if you plan to release a new Apple TV device with a different name. I think it's a good idea to make a name more different than AppleTV and AppleTV+. The SVOD is more popular so I guess it makes sense to make the bigger change for the less popular product. Don't get me wrong AppleTV the device is a great device and probably the most underated Apple device.
I wonder what name will be given
I wonder what name will be given
Just when I thought Apple's product naming couldn't get even more confusing...
So now you'll have users confused on if you're talking about the Apple TV hardware or the app that can show up on TVs that aren't made by Apple. Then you have them confused on if the show is one done by Apple or one done by HBO or other services that can appear in the Apple TV app.
What a mess.
So now you'll have users confused on if you're talking about the Apple TV hardware or the app that can show up on TVs that aren't made by Apple. Then you have them confused on if the show is one done by Apple or one done by HBO or other services that can appear in the Apple TV app.
What a mess.
Hot take: Apple’s naming schemes are much better than most of their competitors. (See any television manufacturer’s model names.) This is clearly teeing up a rebrand of their “home” devices, and outside of some snark online isn’t going to create any meaningful confusion among customers.
