Because it's selling its service in Europe. Apple TV+ can offer whatever it wants in the US market. If it wants to serve Europe, it needs to meet Europe's needs within that market.
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Apple TV+ Could Face Ban in Europe Unless It Meets Proposed Requirement of 30% European Content
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what would happen instead is more tailored catalogues for each region. You'd have to develop content for each of those markets, and see which of the contents developed for other markets will sell best in any other market to be included in the 70% foreign content offered in that market.
Production cost ≠ language version cost, these two are from different planets, especially when you count in the different scale of marketing budgets, which have already been paid for by the theatrical release. Money comes to money, not necessarily better content. A movie in French will not work in the English speaking market because English speakers are too unaccustomed to reading subtitles. Like I said, not a level playing field.
Also, Netflix is not the same as Apple or Disney, Netflix has a lot of regional content and only licences the most cost-effective content for European markets, Apple and Disney own the rights to most of their content, so licence fees are not really a issue for them.
I don’t care for 90% of any streaming service’s catalogue but alas, I am forced to pay for it to watch the other stuff. If you don’t like it, buy dvds, right?
But since you also claimed that European content is dirt cheap to licence, that’s great, problem solved. 🤷
I’m not American but I am also a fan of the story of the little red hen.
These kinds of rules always end up producing a mass of unwatchable dreck like reality TV shows As providers seek to meet the requirement with as little cost as possible so that they can concentrate funds on the stuff people actually want to watch.
Doctor Who is made by the BBC which is publicly funded from 67M people's TV tax. It's a cult classic, but it's success is an exception to the rule; it doesn't disprove it. Canada has a fair share of its own hit shows that have made it overseas. I was born in the UK and watched Canadian shows The Littlest Hobo, Degrassi, Due South, The Raccoons before moving here. Currently Kim's Convenience, Schitt's Creek, and a few others are doing well. But none of that is enough to combat Hollywood money.
American's have just as much access (actually more) to producers who know "what the sam hill they're doing" and have great writers too. With WAY more money involved, they will win. Not every time, as you point out, but more than enough that countries need to protect their own media industries.
It's laughable that a few here agree that this stupid requirement makes sense, because it doesn't. If that's the case then movie studios in U.S need to stop hiring actors from the UK who come to the U.S to make movies and make money off American citizens watching these movies they are in. It's bad enough people from the UK "fix" their voice to sound American in these movies when many of them aren't even U.S. citizens. Just seems so rude that other countries always try to profit off the U.S. in some fashion. SMH.
One advantage of the Netherlands is that you have your own language. If you want to consume media in your native Dutch, you're going to have to watch Dutch programming. Japan and China have similar barriers to American media takeover. English speaking countries are a bit more prone. But checking a few "top grossing" lists for movies or music and Netherlands is nowhere to be found. I don't say this to be hurtful. I have no question that you have great artists doing great work, but again.. there are exceptions of success, but no one is seriously talking about Hollywood vs. Netherlands.
I have all the faith in the world in Canadian artists and filmmakers and musicians. But like everyone else, they go to where the money is. I live in Ottawa, Canada. One friend from here is a brilliant artist. She's directing for Nickelodeon in California (after stints at Disney and Warner Bros.). Another is a voice talent (voiceover for Warner Bros.). Another is a VFX artist. Moved to Los Angeles. A creative director (also in LA). Musicians Drake, Justin Beiber, Tory Lanez, Celine Dion, and most hockey players are Canadians who moved to the United States because the money machine is too big. They have access to a far larger market.
As a german.. never heard of this before and it sounds weird.
I‘m a big supporter of the EU but this is a really strange decision.
I‘m a big supporter of the EU but this is a really strange decision.
Why not tax these foreign services and provide a tax credit for a share of the local production. It's not like it's free for these companies to stream content to these customers (not to mention pay royalties, licensing and other stuff), they all cost something.
Forcing 30% of content to be produced in the local region doesn't make any sense if the service already have all of the production studios set up in their own country or share them with other studios.
Provide tax or incentives to build out the production industry in the local regions.
And these people I have always had major issues with. As an American it annoys me that these people are taking up a business contract in the U.S that could otherwise be given to a native U.S. citizen. While Celine can sing not a single one of these people have an extraordinary talent. They are simply marketable.
I am from Europe... and I hate that already, as it stands, Netflix, Amazon Prime Video, and Apple Music are littered with local content that I simply cannot get rid of. Even pre-made playlists are full of... Idk... German Hip Hop and other BS. Thank you EU...
As a german I found it quite funny and strange at the same time when I first heard back in the 90ies that France had a requirement of a certain percentage of its radio music to be french, something like 40%! I was like wow, what's that for? Later in my life as I fell in love with the country and I traveled a lot I talked to people what they thought of this I found out why. It was meant to keep the french culture, the french language, the whole way of living a certain way. In the 80ies there was an avalanche of American culture influence coming over to Europe and the french decided they needed something to protect their own culture. And it worked. As funny or dumb it sounded to me back then, now I appreciate the quality of art they have managed to keep. The french movies are way way better than most of the german movies (except The Boat) and the french music is lightyears ahead of german music if you look at the quality and creativity as sad as I am to say.
People have different tastes all over the world. I have Apple TV+ free but haven't watched most of it cause its too US centric. I enjoyed the Beastie Boys documentary, The Morning Show and the Greyhound, but that's it.
So yes it would be cool if Apple TV+ would find some european gems cause its way harder for them to find a spot in the sun than even for a mediocre US show or movie. Its a shame they have to be forced though.
People have different tastes all over the world. I have Apple TV+ free but haven't watched most of it cause its too US centric. I enjoyed the Beastie Boys documentary, The Morning Show and the Greyhound, but that's it.
So yes it would be cool if Apple TV+ would find some european gems cause its way harder for them to find a spot in the sun than even for a mediocre US show or movie. Its a shame they have to be forced though.
German Hip Hop is BS. Try French like IAM, Diams, Suprême NTM, MC Solaar and so on.
Wow that’s dumb, good luck with that, how long until everyone in Europe protest cause they can’t watch anything while being locked down.
Most of you're "movie stars" are actually Canadian. No problem with Australian actors I take it?
And FYI, for example all of the Star Wars movies were made in the UK.
It's very likely not going to happen. As a consumer I don't care too much, we already got some local content on netflix and prime, and I'm probably not going to pay €4,99 for the anemic program and bad UI-experience of appletv+ after my free year ends.
As someone who works in the media, I'd welcome such a move, although for purely selfish reasons. Otoh, for all the tax apple is evading in the EU, they could surely pump a few billions into the economy.
As someone who works in the media, I'd welcome such a move, although for purely selfish reasons. Otoh, for all the tax apple is evading in the EU, they could surely pump a few billions into the economy.
This is so US-centric and wrong, it's not even funny. No, most media content isn't produced in US - you just don't see anything else in your US bubble.
As a Brit who's lived in Europe for some time and now lives in the US I can say from experience that a lot of European countries are deeply insecure about their language and culture, the French especially feel under attack.
Perhaps if the continent produced content that was worth watching then this wouldn't be a problem, but most stuff produced there sucks. (there is the occasional good thing, I'm a big fan of Scandinoir like The Bridge).
My European friends like watching British/American media, my German friends especially, they all watch US Netflix via VPN's.
Nothing stopping an EU streaming service starting up to compete, but we all know that's not going to happen.
Perhaps if the continent produced content that was worth watching then this wouldn't be a problem, but most stuff produced there sucks. (there is the occasional good thing, I'm a big fan of Scandinoir like The Bridge).
My European friends like watching British/American media, my German friends especially, they all watch US Netflix via VPN's.
Nothing stopping an EU streaming service starting up to compete, but we all know that's not going to happen.
The idea that more money = more success is such a proven fallacy that it isn't funny. Hollywood is filled with films with directors, actors, or scriptwriters that, on paper, should have resulted in a major hit but were a disaster or the money pit from 7734 (can you say "Cleopatra", neighbor? I knew you could
). Sometimes it is holding on to a trend long past its use by date (The Death of the Hollywood Movie Musical) or getting on the 'hey this made money let's copy it like crazy' bandwagon (the current reality show blight).
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You're right in saying most media isn't produced in the US, but most high quality media is. Between the UK and US they dominant the media landscape around the globe. How do I know? Because I've lived all over the world. My German friends hardly ever watch German TV as it's so rare something really good is produced there. They all love watching GoT, The Crown, Southpark etc and they hate dubbed shows and movies as they all speak excellent English. The only German TV show I've watched in the last 5 years is Deutschland 83 and I might watch Barbarians now.