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Maybe making stuff people want to watch while also stopping overspending on Hollywood cliché shows will bring some viewers to platform.

Why should i waste time of some boring Morning Show while I can watch House of Dragons or other top tier TV show for less money.

*(Maybe just buy HBO for this billions that were spend on crappy Apple shows to capture some viewer-base and let them <HBO> create shows for you was the move. Right now there are like 3/4 TV shows worth watching on Apple TV why should people waste time on boring, repetitive and copy-paste titles?)

Too late, AT&T already ruined HBO. In retrospect it would have been far better for all involved if Apple had bought them.
 
Spend more on scripts + use fresh actors = win/win

- Apple saves tons of money by dropping the Hollywood A-listers
- Viewers get better shows when the script gets top priority

Apple has some great shows, but not a lot of them. Content is king.
 
A shame as Apple TV will probably end up downgrading to the supermarket video quality of Netflix, &I wonder if like Ted Lasso ever get made, but they also have some real boring shows dragged out to eternity. I'd def pay for quality shows if they had more content, plus they need to stop giving away so many free subscriptions, I haven't paid in over a year cos there is always a free one to nab. Would I buy it probably not, as the content isn't there yet. Once they build up that catalog then it'll grow.
 
original content is great but honestly if they want to bring in eyeballs they should just buy a franchise like Disney did with Marvel and Star Wars. Or just buy Disney all together. I mean they could get controlling interest in Disney with a hostile takeover for like 90 billion and they already pissed away 20 billion on content people didn't really care about
 
You really don’t need a huge budget to make something entertaining…

The whole industry needs a major realignment.
They are still stuck with that Covid mindset with huge budgets because "no matter what it will make a billion dollars." People aren't stuck at home and with the prices of everything, people have switched their habits.
 
Tim Cook decided to get Apple into Hollywood just as people stopped watching that stuff in favor of YouTube. It was a bad move, and it’s good that he’s decided to start cutting back on the amount of investor money he’s wasting.

He saw Bezos going to Hollywood parties and wanted to get in on that.

And now like so much of Hollywood, a few years later he's wondering where all the money and success went.
 
original content is great but honestly if they want to bring in eyeballs they should just buy a franchise like Disney did with Marvel and Star Wars. Or just buy Disney all together. I mean they could get controlling interest in Disney with a hostile takeover for like 90 billion and they already pissed away 20 billion on content people didn't really care about

As someone who somehow wound up with Disney stock, I endorse this idea. Won't happen though. Disney is a major customer.

Who else is going to buy the Mac Pro?
 
original content is great but honestly if they want to bring in eyeballs they should just buy a franchise like Disney did with Marvel and Star Wars. Or just buy Disney all together. I mean they could get controlling interest in Disney with a hostile takeover for like 90 billion and they already pissed away 20 billion on content people didn't really care about

I don't think regulators would allow a Apple and Disney merger to go through, nor should they. Absolutely not in favor of bigger and more power companies, regardless of how they behave.
 
The NAME of this streaming service is the main problem. Anyone I talk to thinks you need an Apple device to watch these shows. The lack of content is second to me. They have had hits like Ted Lasso but most people I know who have watched Ted Lasso have pirated it as they don't think they can get Apple TV+.

If they would have named it anything else it would have taken off better. It wouldn't have been in the big leagues, but it would have helped. Same situation with Nintendo when they named their new system the 'Wii U'. Everyone thought it was just an add-on to the Wii, not a brand new next-generation console.
 
The shame of it is… Netflix content is mostly garbage. It’s a firehose of reality and true crime junk. But I guess that’s what people want. Apple on the other hand has a lot of really great original shows. I think the problem is they also have a lot of stinkers and they spend just as much money on the stinkers (i.e. ridiculous sums) as they do on the good shows.

There really needs to be a company dedicated just to distribution. The content owners don't have enough good content to justify each one running their own streaming service.

My test is this: “Would Apple publish ____ (any show you can think of: Breaking Bad, Entourage, etc). Even though Apple’s shows can be profane, their brand’s value and guidelines put them in a box.

Plus the product placement is a bit overkill. Do we really believe Rusty Sabizch has a HomePod?

This is a huge issue for me. It seems they made TV+ just to be one giant commercial. That, and them constantly popping Messi's face up at me to try to get me to subscribe to MLS.

The problem is that they don't have any sort of back catalog of older movies & shows. not everyone wants to watch "new" stuff all the time. I myself love watching old movies, especially before all the CGI stuff. Can't do that on ATV+.

Apple should have considered to buy one of these studios that have merged with others in the past many years.

I'll just link to my post from the other day that seems even more accurate with this news: https://forums.macrumors.com/thread...expand-apple-tv-library.2431664/post-33269763
 
I don't think regulators would allow a Apple and Disney merger to go through, nor should they. Absolutely not in favor of bigger and more power companies, regardless of how they behave.

They allowed Comcast to buy NBC, they allowed AT&T to re-form into the evil empire, they allow so much. I don't know why they even require regulatory approval anymore.

But yes, I wouldn't put it past them to decide this is where to draw the line.
 
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The problem is that they don't have any sort of back catalog of older movies & shows. not everyone wants to watch "new" stuff all the time. I myself love watching old movies, especially before all the CGI stuff. Can't do that on ATV+.

Apple should have considered to buy one of these studios that have merged with others in the past many years.
Yes. I use Tubi, FreeVee and Roku’s live TV option to watch older TV shows. I don’t know what’s all available but back catalog stuff could be used to draw people in to new stuff. One reason I signed up for Netflix years ago is because it had The West Wing (now it’s on Max).
 
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It's amazing to me how much is charged these days for such little content. A show might only have 8 to 10 episodes, multi-year breaks between seasons, and the streamers simply don't produce that many shows. I appreciate quality over quantity, but you still need a critical mass of stuff to watch to justify the subscription. The lack of pressure on streamers to fill a daily time schedule and need for a standout show to encourage subs has made them focus a bit too much on the big budget productions and left the cupboard looking bare once a viewer has watched that show. It's also hard to get invested when you know cancellation or delay is now the norm. I'm not surprised at the subscriber churn.
 
Apple, you're competing against YouTube. That's your competitors. Not paid streaming services.

All the kids watch YouTube. They're dropping paid streaming content.

Maybe try to develop against YouTube?

Just hire the top 1000 YouTube content creators and place it on your platform. That's it. That's the strategy.
 
They allowed Comcast to buy NBC, they allowed AT&T to re-form into the evil empire, they allow so much. I don't know why they even require regulatory approval anymore.

But yes, I wouldn't put it past them to decide this is where to draw the line.

The Comcast merger was several years, and administrations, ago and I don't think it would fly today. The current government (republican and democrat) is much less likely to allow it.
 
Any show I've tried watching I can't get into. Ted Lasso, Severance, Silo, The Morning Show. There have been 2-3 good movies on it. Apple TV+ is right down there next to Disney+ for me lol and I think Disney is the worst streaming service I've tried.

Apple keep giving me free trials but I won't watch it even for free.
 
That 20 billion could’ve gone to NFL and Premier League and they would’ve been uber successful. Of course we are talking about PC heavy Tim Cook overseeing this.
Which is why you’d think he would be pushing sports. Nothing to worry about content wise there.
 
The NAME of this streaming service is the main problem. Anyone I talk to thinks you need an Apple device to watch these shows. The lack of content is second to me. They have had hits like Ted Lasso but most people I know who have watched Ted Lasso have pirated it as they don't think they can get Apple TV+.

If they would have named it anything else it would have taken off better. It wouldn't have been in the big leagues, but it would have helped. Same situation with Nintendo when they named their new system the 'Wii U'. Everyone thought it was just an add-on to the Wii, not a brand new next-generation console.
I was about to comment on the same thing. Whenever I tell someone to check out a show (mostly I'm recommending Foundation and For All Mankind) they ask where they can watch them, I say they're on Apple TV and they're like.. oh I don't have one of those thinking its a physical box.

Then I have to explain it's like Netflix and at that point I've lost them. Apple needs to do more to make the service accessible and understood, that's the crux of the problem because obviously, they have great shows and they're winning a lot of awards.
 
Watching The Last Days of Ptolemy Grey at this moment. Good stuff. Apple TV+ definitely has some good content. Tough market to break into though. Often Apple can overcome other's first mover advantage and still make an impact, but not this time.
 
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