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Apple TV+ film "CODA" has won Best Picture at the 94th Academy Awards, becoming the first film from a streaming service to ever win the award.

apple-tv-coda-family.jpg

Academy Award for Best Picture category:
  • "Belfast"
  • "CODA" — Winner
  • "Don't Look Up"
  • "Drive My Car"
  • "Dune"
  • "King Richard"
  • "Licorice Pizza"
  • "Nightmare Alley"
  • "The Power of the Dog"
  • "West Side Story"
"CODA" cast and crew also won multiple Academy Awards. Troy Kotsur became the first deaf male actor to win an Academy Award for Best Supporting Actor, while "CODA" writer and director Siân Heder won in the Best Adapted Screenplay category.

"On behalf of everyone at Apple, we are so grateful to the Academy for the honors bestowed on 'CODA' this evening," said Zack Van Amburg, Apple's co-head of Worldwide Video. "We join our teams all over the world in celebrating Siân, Troy, the producers, and the entire cast and crew for bringing such a powerful representation of the Deaf community to audiences, and breaking so many barriers in the process."

"CODA" revolves around a young woman named Ruby, the sole hearing member of a deaf family. Using sign language, Ruby acts as an interpreter for her parents while working for her family's struggling fishing boat business. After joining her high school's choir club, Ruby finds herself torn between family obligations and pursuing her dreams.

Ruby is played by Emilia Jones, with other family members played by Marlee Matlin, Troy Kotsur, and Daniel Durant.

Apple acquired the rights to "CODA" for a reported $25 million after the film premiered at the 2021 Sundance Film Festival. The film, produced by Vendome Pictures and Pathé, has been streaming on Apple TV+ since August 2021.

Article Link: Apple TV+ Film 'CODA' Wins Best Picture at 2022 Oscars
 
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I read an article illustrating how CODA was a surprise front runner. It may not have had the most top votes but it was likely the least polarizing of the best pic nominees. Essentially CODA may have had mostly second and third best votes while a film like Power of the Dog or Drive My Car may have had a lot of number one of number nine best film votes.

Good for CODA nonetheless. Brings awareness to people and performers with disabilities. Kind of brings a spotlight to indie films too.
 
They had zero to do with the production but it won’t stop fanbois jumping on this as evidence Apple is the best.

I mean the ****ing film already premiered at Sundance before Apple even knew about it.
Not directly, but if Apple continues to buy award winning movies and shows, ATv will become the service known for having award winning movies and shows. If they do that for a few years, it won't matter how many cookie-cutter shows Netflix or Hulu can grind out.
 
Amazing, amazing film. I loved it and I loved seeing a streaming service besides Netflix accomplish this first.

I have to ask.. how is something an “Apple Original Film” if it was created entirely without Apple’s input? Semantics I guess, but still.
 
They had zero to do with the production but it won’t stop fanbois jumping on this as evidence Apple is the best.

I mean the ****ing film already premiered at Sundance before Apple even knew about it.
Apple has never been about making the most. They focus on making the best. And that applies to their services and the amount of content on it.

Apple TV+ has a relatively limited content library. Why? Because Apple either produces or opts to buy rights to content that in its view, amplifies important topics.

They could quite easily snap up a whole lot of content if they so chose to do so. But they pick content through a different lens than other streaming platforms.

“I hope that this film and Apple’s powerful support will help kick down some doors standing in the way of inclusion and representation and pave a path for more stories that center characters from the Deaf and Disabled community. The world has waited too long for these stories to be told. Now is the time. No more excuses.” - Sian Heder, director of CODA

And it’s fair to say, that with such a limited content library, Apple has been able to amplify and market a smaller range of must see content than would be possible on other streaming services.

And this particular movie? It shines a spotlight on a disabled community that is often overlooked. So I think we should welcome that rather than debating over fanboism.
 
Interesting how Tim C. wasn't on stage for the award. Then again, I don't think I want to see Will Smith sucker punch him. Jony I. on the other hand...

It would be like the CEO of Universal being on stage when one of their movies wins an award. That doesn't happen.
 
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