On my Sony, I hit the "Netflix" button on the remote and within 2 seconds Netflix is launched on its bundled Android TV.
With my Apple TV, I tap a button, the TV switches HDMI inputs, there is a 2 second black screen, then the Apple home screen appears, then there is a 3 second delay until the recommendations populate across the top, then I have to swipe to get to Netflix, then I select it, then it takes 2 seconds to launch. The volume is at a different level, so once a program starts to play I have to increase/decrease the Apple TV volume. That's a lot of time and effort that my Sony's smart features don't put me through.
I didn't invest in Apple TV to see the core of its functionality bundled for free in all my Sony TV's while Apple sits on its hands and innovates nothing. This mysterious turns-itself-on annoyance was just the final straw. My Apple TV's went from something I used 10x a day every day to something I only use on weekend mornings at brunch when I want to play Apple Music from my HomePod on all the speakers in my home or when a relative is over and I Airplay my son's latest soccer video. Other than that, my Apple TV is a dust-collecting relic.
Apple better make an actual TV or they are never going to succeed in this space. Android is faster to load and good enough the rest of the time. We want to get to Netflix and YouTube and we can do that just as efficiently with the free smart apps in our 4K TV's.
when i wake my Apple TV, it resumes the Netflix movie I was previously watching. you’re exaggerating the Apple TV experience to make your Sony tv experience look good