Comcast said the same thing LAST year. How many years does it take to provide on Apple TV what they’ve done on Roku? It should be an embarrassment to Apple, if the development requires so much extra time.
Also, Comcast was SUPPOSED to be a Day 1 “Sign in” TV Provider… where’s that at in how many years?
When Apple doesn’t even try, obviously, to use its leverage to improve the experience for its Apple TV customers while negotiating these deals with the likes of Comcast, it’s pretty clear what’s important to them: the eyeballs in Apple TV+. They’re forgoing existing customers (of Apple TV’s, arguably overpriced hardware) for a HOPE of gaining others (for their streaming service).