cant price it much more competitively than that.
Disney: Disney+ $6.99
Apple: Hold my beer
Lol Apple going the android route. Just be cheap, people will buy
$60/year is certainly not a bad price... but if it's
only going to show new Apple-produced shows, it is starting off with a pretty small range of content c.f. the competition.
Although Netflix may not be what it was (people who joined when it was essentially movies may be justifiably disappointed) you not only get their original content (
some of which is very good) but a huge catalogue of other stuff to watch in between new seasons of Stranger Things and Black Mirror (or whatever floats your boat). Likewise Amazon Prime (...the 'cost' of which depends on how much you use the free Amazon chuck-package-in-general-direction-of-your house service) which (at least in the UK) I've found has got a lot better recently.
...and Disney, of course, now owns the rights to 50% of popular culture, and starts of with a
ridiculous head start.
I may find myself buying a new Apple TV when
Foundation comes out... maybe...
Streaming services are lame. They told us to cut cable but now you have to have several small accounts that add up.
Streaming services have, so far, offered pretty good value c.f. satellite and cable packages - with some original content backed up by a huge library of third party stuff, but that's under threat now as all the content owners are clawing back their content so that they can set up their own streaming services and get in on the money, while Netflix et. al. are jacking up the price so that they can make their own content. So yeah, the way its heading
now is that - rather than getting just, say, Netflix + Amazon and having enough change left over to buy the odd 'box set' that they don't offer, the industry is going to try and force us to pay 4/5/6/7.99 per month to every TV studio who's new content or back catalog we want to watch.
Will probably backfire for everyone but Disney (who have such a huge back catalog, plus a constant supply of newly-minted ankle-biters who haven't seen
Frozen yet and parents who like to sleep occasionally).