I don't see Apple as a service company and I don't see them as a movie company either.
A service company - that is was Microsoft is today - is about deploying your services to as many platforms as possible (this is exactly what Microsoft does). Long story short - a service company doesn't care about the target platform.
But Apple is exactly the opposite. iCloud on Linux? iTunes on Linux? Syncing Android phones with Macs? Adhering to Open Standards like OpenGL or Vulkan? Using Airplay on Android? Apple Music on Android - a mess!
Apple is heading in the direction of closed and proprietary. They are using Metal and Code signing to fight against Nvidia, Apple TV was only available on Apple hardware - but wait a minute, since nearly all remote controls have a Netflix/Prime button Apple suddenly recognised that it had completely failed and tries to bring an Apple TV app/Airplay onto LG devices in a hurry. A move that should have happened 10 years ago.
And all the Apple users? There are indeed a lot of iOS users but are there enough iOS users to drive a service comparable to Netflix/Azure? (Something like Azure when even iCloud folder sharing doesn't work?)
For myself I will never subscribe to an Apple service again. 4 Years of 'Butterfly' keyboards, I don't how how many years of 'we can't do more than 16GB', killing of the MacPro, Trashcan fail.
And now with Catalina 'Notarizing macOS Software Before Distribution' is imminent.
Apple as service company gets a big "NO".