ovrlrd
macrumors 65816
Because if they put an "updated" banner on it, hordes of internet complainers will spill out onto the net and complain that there's no new features.
So really, a stealth update is fine.
This. With the amount of impetus behind a new "Apple TV" on the internet, it is a marketing disadvantage to call it new until there is actually something really new about it.
has been saying this for some time now about all their products.