Apple TV Releases Trailer for Mysterious New 'Genre-Bending' Series

[MacRumors]

Apple today shared a trailer for Widow's Bay, a mysterious new "genre-bending" horror-comedy series set to premiere on Apple TV on Wednesday, April 29.

Widow's Bay is described as a "quaint island town 40 miles off the coast of New England," but apparently "something lurks beneath the surface."

Matthew Rhys stars as Mayor Tom Loftis, who is trying to revive the struggling community.

"There's no Wi-Fi, spotty cellular reception and he must contend with superstitious locals who believe their island is cursed," Apple explains.

"Loftis is determined to build a better future for his teenage son and turn the island into a tourist destination," adds Apple. "Miraculously, he succeeds: tourists are finally coming. Unfortunately, the locals were right. After decades of calm, the old stories that seemed too ludicrous to be true, start happening again."

Apple says Widow's Bay blends genuine horror with character-driven comedy.

The first three episodes in the 10-episode season are set to premiere on Apple TV on Wednesday, April 29, and one additional episode will come out every Wednesday through June 17, with a special two-episode release on Wednesday, May 27. The series is created and executive produced by Katie Dippold, and Hiro Murai directs five episodes this season.

In the U.S., Apple TV is priced at $12.99 per month or $129 per year, with a free one-week trial available for new subscribers. Apple TV is also included in Apple One and Peacock bundles, with all of the options outlined on Apple's website.

You can stream Apple TV in the Apple TV app, which is available on the iPhone, iPad, Mac, Apple TV 4K, Apple Vision Pro, Android, PlayStation, Xbox, Roku, Amazon Fire TV, select smart TVs, on the web at tv.apple.com, and more.

Article Link: Apple TV Releases Trailer for Mysterious New 'Genre-Bending' Series

 

[Noctilux.95]

Would have much preferred The Americans season 7, Back in the USSR, instead.

 

[sw1tcher]

"There's no Wi-Fi, spotty cellular reception and he must contend with superstitious locals who believe their island is cursed," Apple explains.

No Wi-Fi.... Is it because the FCC banned foreign-made routers? 😛

 

[Adysubman]

Apple TV series fantastic. Movies not so much.

 

[thefredelement]

I've tried to watch a few Apple TV shows but I really can't stand how they all feel geared to get me to keep watching, they feel slow with slight traction towards the end to see what happens next.

Are any of them actually good, am I the only one that feels like this? They have to be making money if they keep making more shows?

 

[Adysubman]

I've tried to watch a few Apple TV shows but I really can't stand how they all feel geared to get me to keep watching, they feel slow with slight traction towards the end to see what happens next.

Are any of them actually good, am I the only one that feels like this? They have to be making money if they keep making more shows?

Friends and Neighbours / Foundation / Ted Lasso / Dark Matter

 

[GimmeDatApple]

Nice article Apple clearly wrote for you.

 

[sw1tcher]

I've tried to watch a few Apple TV shows but I really can't stand how they all feel geared to get me to keep watching, they feel slow with slight traction towards the end to see what happens next.

Using cliffhangers is how they get viewers to come back to find out what happens. It's designed to build viewer interest and suspense.

Are any of them actually good, am I the only one that feels like this? They have to be making money if they keep making more shows?

Maybe.

Maybe not.

Report: TV+ Losing $1 Billion Annually as Apple Services Falter

Apple TV+ is hemorrhaging money amid a broader stall in Apple's services, according to a new report from The Information's Wayne Ma. The paywalled report reveals that Apple TV+ is the only Apple subscription service that is not profitable. While its subscriptions grew to around 45 million last...

www.macrumors.com

They do have one of the highest churn rates.

 

[thefredelement]

Using cliffhangers is how they get viewers to come back to find out what happens. It's designed to build viewer interest and suspense.


Maybe.

Maybe not.

Report: TV+ Losing $1 Billion Annually as Apple Services Falter

Apple TV+ is hemorrhaging money amid a broader stall in Apple's services, according to a new report from The Information's Wayne Ma. The paywalled report reveals that Apple TV+ is the only Apple subscription service that is not profitable. While its subscriptions grew to around 45 million last...

www.macrumors.com

They do have one of the highest churn rates.

Wow, look at that.. if it wasn't for their slightly predatory iCloud storage options I wonder if there would even be any new TV shows on their service.

 

[Takeo]

I actually think AppleTV makes the best original shows. Paramount = MAGA (Yellowstone and that insufferable Landman soap opera). Disney = Marvel and Star Wars (if you’re into that). And Netflix = shovelware. I know those are sweeping generalizations but yah. Apple has some really great stuff. Silo. Severance. Pluribus. Dark Matter. Ted Lasso. And so on. Or course they make some stinkers too. See. Invasion. Etc. But I don’t see the other streamers still making fully original (not franchise) high quality shows. This show looks like it could be great! Nice surprise.

 

[mattopotamus]

The teaser trailers didn't do anything for me, but now i'm interested. As others above said, Apple has some of the best TV shows:

Ted Lasso, Severance, Shrinking, Friends and Neighbors, Presumed Innocent......and the list goes on and on. To me, they are the new HBO.

 

[jarman92]

Apple TV series fantastic. Movies not so much.

I know the latter is the general consensus of the tech press but I don't think it's remotely justifiable given the last few years.

I really can't stand how they all feel geared to get me to keep watching, they feel slow with slight traction towards the end to see what happens next

This describes nearly every show produced in the last 10+ years.

Are any of them actually good

Severance, Slow Horses, Shrinking, Silo (just realized that's a lot of S-names), Pluribus, Foundation, For All Mankind, Ted Lasso, Bad Monkey, The Studio...and that's just what I've personally seen, there are many others I've heard are very good. Apple TV is, without question, the best service for quality sci-fi, and I'd argue the best service for quality content period.

 

[delsoul]

I wonder if it’ll be the chinese or Soviets/russians that are under the surface? If it was an 80s and 90s show or movie it most definitely would be. Looks like an interesting show from Apple.

 

[fabefabfabe]

Is it just me, or are those ending fonts very similar to the Stranger Things font?

 

[lapstags]

From the director Atlanta so it should be interesting. I would love for Donald Glover to direct a show with Apple

 

[repoman016]

I've tried to watch a few Apple TV shows but I really can't stand how they all feel geared to get me to keep watching, they feel slow with slight traction towards the end to see what happens next.

Are any of them actually good, am I the only one that feels like this? They have to be making money if they keep making more shows?

Severance season 1 was good. Season 2 had me asking a lot of questions and a lot of unnecessary parts IMO. I've also watched season 1 of Ted Lasso which was good, but didnt make it past the 2nd episode of season 2 (felt like i was watching the same thing over again)

 

[HouseLannister]

I've tried to watch a few Apple TV shows but I really can't stand how they all feel geared to get me to keep watching, they feel slow with slight traction towards the end to see what happens next.

AppleTV seems to be missing procedural crime and medical shows, bingeable sitcoms and cartoons, monster of the week shows, and the like. But it's not just AppleTV. We are definitely in an age of slow-burn TV. It used to be we had long seasons for shows (about 22-episodes a season) and there were long, season-running storylines and a big cliffhanger at the end of the season, but each episode of the season was a complete story in and of itself. Now we have shorter 8-episode seasons everywhere and it sometimes takes two years between seasons, but everything moves at a much slower pace and the episodes just end in media res. Not every show does this, but it is getting more common.

 

[lapstags]

I actually think AppleTV makes the best original shows. Paramount = MAGA (Yellowstone and that insufferable Landman soap opera). Disney = Marvel and Star Wars (if you’re into that). And Netflix = shovelware. I know those are sweeping generalizations but yah. Apple has some really great stuff. Silo. Severance. Pluribus. Dark Matter. Ted Lasso. And so on. Or course they make some stinkers too. See. Invasion. Etc. But I don’t see the other streamers still making fully original (not franchise) high quality shows. This show looks like it could be great! Nice surprise.

Nah hbo max makes the best originals and destiny plus makes the best ski fi. Apple really needs to hit it out of the park with these new releases to gain traction. Right now they are a c+ service

 

[dampfnudel]

Would have much preferred The Americans season 7, Back in the USSR, instead.

That would’ve been an interesting season.

 

[abdullamac77]

Apple today shared a trailer for Widow's Bay, a mysterious new "genre-bending" horror-comedy series set to premiere on Apple TV on Wednesday, April 29.

Widow's Bay is described as a "quaint island town 40 miles off the coast of New England," but apparently "something lurks beneath the surface."

Matthew Rhys stars as Mayor Tom Loftis, who is trying to revive the struggling community.

"There's no Wi-Fi, spotty cellular reception and he must contend with superstitious locals who believe their island is cursed," Apple explains.

"Loftis is determined to build a better future for his teenage son and turn the island into a tourist destination," adds Apple. "Miraculously, he succeeds: tourists are finally coming. Unfortunately, the locals were right. After decades of calm, the old stories that seemed too ludicrous to be true, start happening again."

Apple says Widow's Bay blends genuine horror with character-driven comedy.

The first three episodes in the 10-episode season are set to premiere on Apple TV on Wednesday, April 29, and one additional episode will come out every Wednesday through June 17, with a special two-episode release on Wednesday, May 27. The series is created and executive produced by Katie Dippold, and Hiro Murai directs five episodes this season.

In the U.S., Apple TV is priced at $12.99 per month or $129 per year, with a free one-week trial available for new subscribers. Apple TV is also included in Apple One and Peacock bundles, with all of the options outlined on Apple's website.

You can stream Apple TV in the Apple TV app, which is available on the iPhone, iPad, Mac, Apple TV 4K, Apple Vision Pro, Android, PlayStation, Xbox, Roku, Amazon Fire TV, select smart TVs, on the web at tv.apple.com, and more.

Article Link: Apple TV Releases Trailer for Mysterious New 'Genre-Bending' Series

Cannibalism.. that was the turn-off for me. There's soo much sick stuff happening in the real world as it is. Don't want to get reminded of it.

 

[Digital Dude]

I've tried to watch a few Apple TV shows but I really can't stand how they all feel geared to get me to keep watching, they feel slow with slight traction towards the end to see what happens next.

Are any of them actually good, am I the only one that feels like this? They have to be making money if they keep making more shows?

No, they pretty much affect me the same way. 🥱

 

[svish]

Looks interesting. Will definitely watch at least a few episodes and see.

 

[Gasu E.]

I wonder if it’ll be the chinese or Soviets/russians that are under the surface? If it was an 80s and 90s show or movie it most definitely would be. Looks like an interesting show from Apple.

Yes, the Mayor looks like a Soviet sleeper agent.

 

[numberfive]

looks uninspiring, like everything else from appletv

 

[numberfive]

I've tried to watch a few Apple TV shows but I really can't stand how they all feel geared to get me to keep watching, they feel slow with slight traction towards the end to see what happens next.

Are any of them actually good, am I the only one that feels like this? They have to be making money if they keep making more shows?

that's what they do, posh production, thought provoking concepts, then a 2-3-parter release that fails to grab your attention, but you keep watching in hopes of getting an interesting revelation - but it never happens.
Invasion (2021) is the best example of this.