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Yeees! This is the part Apple seems to be missing. With such a small catalog and huge gaps between seasons, raising the monthly price just encourages people to cancel, wait until a few shows have accumulated, subscribe for one month, binge everything and leave again.
At 14.99, Apple TV is no longer cheap enough to simply keep running in the background “just in case.” They are practically teaching customers how to churn.

That is the bottomline for us, perfectly captured: "They are no longer cheap enough to simply keep running in the background."

*Any* streaming service at €5/month I'll keep running. That's €60 per year. Right now, with Apple TV (and others) at €15 per month ... I'll subscribe 3 months per year max. So that's €45 per year. Come to think of it, I'll probably only subscribe for 2 months.

Apple (and other streamers) are making less money off me due to their own pricing.
 
All it's going to take is a business terms change (contracts and/or minimum terms of plans and that entire benefit is washed away.

We'll get there. The prices keep going up and eventually the terms will get tweaked to favor their business interests as well.

Also, the ability to access other streaming services overlooks the fragmentation that's happened with content. There's a whole lot of content you can get in one place only now. Whatever they ask, take it or leave it.

Streaming has brought lots of good, but it's not all roses at all.

I'm a big fan of Mad Men. That used to be on Netflix, which we subscribe to all the time. That show has now moved to Disney.

I'm now back to thinking to might be better to buy the shows I really like, instead of seeing them go from A to B. 🤷🏽‍♂️
 
I'm a big fan of Mad Men. That used to be on Netflix, which we subscribe to all the time. That show has now moved to Disney.

I'm now back to thinking to might be better to buy the shows I really like, instead of seeing them go from A to B. 🤷🏽‍♂️
If I recall, that was an AMC show so it should be on AMC+ permanently. And if something is not a Netflix program, don't be surprised if it's gone after a certain amount of time; Netflix not only produce but license tons of content as well and those come and go.
 
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