Apple TV+ to Apple TV Rebrand Now Official, Here's the New Intro

[MacRumors]

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the Apple TV+ page on its website to read just "Apple TV." Apple also shared a short YouTube video announcing the rebrand, featuring a rainbow-colored, animated Apple TV logo and a sound composed by Finneas. "This is just the beginning," reads the title of the video.

On Instagram, Finneas shared the same video, and said that he was honored to create the sound.

Never thought I'd get to do something like this but I am so honored and truly couldn't have enjoyed working on it more. hope this very short piece of music feels like it matches the things I love about Apple so much- They make such beautiful tools. Lucky to use em

The sound that Apple shared today will be played before every Apple original TV show and film, according to an interview that Finneas did with Variety. There are three versions of the mnemonic, including a main five-second long version, a one-second version that Finneas describes as a "sting" that might play for movie trailers, and there's longer-form 12-second version that will play in movie theaters at the start of an Apple Studios original film.

Apple's Head of Music, David Taylor, said that Finneas provided Apple with a "completely original sound that feels cinematic and magical."

The rebrand is still rolling out on Apple products, and the TV app continues to read Apple TV+ for now. Apple will likely update all Apple TV+ wording in the Apple TV app with the upcoming iOS 26.1, iPadOS 26.1, tvOS 26.1, and macOS Tahoe 26.1 updates.

Article Link: Apple TV+ to Apple TV Rebrand Now Official, Here's the New Intro

 

[Astuces iOS]

The new intro sucks... The previous one was better with the cool sound !

 

[Jxdawg]

It’s gone woke! /s

 

[nfl46]

Lol. Tim definitely had a lot of involvement in that new intro.

Joking.

 

[notnotafanboy]

ok so where’s 26.1

 

[jz0309]

Well, this re-brand is fine, I don't really care. And it won't make me liking any of the content more or less, if it weren't included with my TMobile plan - I would certainly not pay for it, but that's just me.

 

[theeaglesfan005]

RIP Mac startup chime for Apple TV

 

[jz0309]

ok so where’s 16.1

16.1? Thatlll never come

 

[turbineseaplane]

"This is just the beginning," reads the title of the video.

Beginning of what?

A rainbow gradient on the logo?

 

[BruiserB]

Feels a bit NBC Peacock-ish.

 

[goonie4life9]

It's time to get stoked about the ALL NEW Apple TV! This is the best example of the vision Steve had for television. This truly is the Apple TV for pro pluses! Apple can't wait to see the incredible things that appear on the ALL NEW Apple TV. Apple thinks you're gonna love it!

But seriously, dropping a symbol is "just the beginning?" Apple's hyperbole never ceases to amaze me.

 

[bookcase]

Now release the new Apple TV 4K device.

 

[contacos]

I noticed my Apple TV refuses to play Apple TV content nowadays because I have two separate Apple Accounts and it just refuses to play anything, even though I am logged into the correct one. It attempts to play but then I get a "content not available" pop up. Anyone else noticed that? I have to AirPlay from my Mac to the Apple TV now to play anything. Very annoying.

 

[iMac The Knife]

That's it, no Apple TV+, no Apple TV period! I'm sick of these drastic yet undeniably courageous changes!!! /s 😂

 

[jz0309]

Beginning of what?

This is not a new service.
Is there some big rumored change beyond a rainbow gradient on the logo?

Maybe Apple has something planned without Gurman knowing about it, or feeding him about it??

 

[turbineseaplane]

Maybe Apple has something planned without Gurman knowing about it, or feeding him about it??

Sure hope so!

Apple does so much over hyping now that it's hard to know if it means anything or it's just more marketing fluff.

 

[Wags]

Feels a bit NBC Peacock-ish.

Pretty much. NBC might be calling foul on this one.

 

[sully54]

it does what it needs to but I wish they leaned into the Apple TV 1.0 intro more.

 

[havaloc]

Very familiar :

 

[Lounge vibes 05]

Absolutely loved the new sound.
So much better than the old one which was never one of my favorites. Whenever in headphones or on a system with a subwoofer it was always accompanied by a startlingly loud boom, not fun.

RIP Mac startup chime for Apple TV

That sound was absolutely not anything like the Mac start up.

 

[RALentz]

The previous sound was appropriately reminiscent of the Mac startup chime. This is just too long and too distracting ('busy') of a sound, and animation. Something simple and elegant sticks in people's mind much better.

Feels like they're too envious of the Marvel historical 'flipbook' montage before movies.

-R

 

[n-evo]

ok so where’s 26.1

Fr 💀

 

[jz0309]

Sure hope so!

Apple does so much over hyping now, that it's hard to know if it means anything or it's just more marketing fluff.

Well, I suppose only time will tell...

 

[Nozuka]

It's okay i guess.

Not really getting the same excitement i get when seeing/hearing the HBO logo.
But that might just be because of many years of amazing HBO tv shows.

 

[PTVMan]

Lol. Tim definitely had a lot of involvement in that new intro.

Joking.

It's not funny.