I’m beginning to think that Apple is targeting K1—K6 as their primary audience these days’. 👶
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Apple TV+ to Apple TV Rebrand Now Official, Here's the New Intro
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I for one like it.
Now Apple has to come up with more than a handful of good shows and I might see it from time to time.
Now Apple has to come up with more than a handful of good shows and I might see it from time to time.
In my head the Curb Your Enthusiasm theme tune always starts after that sound, regardless of what I’m watching. Which makes it quite amusing to watch something incredibly serious.
I hate it anyway. It’s at once bland and generic, while also being distracting.
To be fair, the old one was also a little bland and generic, but at least it was short and also cool.
To be fair, the old one was also a little bland and generic, but at least it was short and also cool.
I think this is much better than the original! This one has more character and is less ominous/monolithic sounding than the original. Kinda has some A24 vibes. Love it!
When the first announced the rebrand, it was before Apple announced other products and I got excited. Will we finally get some upgrades to the Home hardware and can I shop Apple for the Holidays? Now about 5 Macrumors articles later and the rebranding being official, I still don't think this means anything other than changing the logo and losing the +. I wish I was wrong because I could use a new Apple TV with a USB C Remote (Mainly the remote).
The current Apple TV does have a USB-C remote. You can also buy it separately (although it's pricy).
I would love to see a gritty political drama similar to Boss starring Kelsey Graham from the early 2010s and something like Succession from HBO. Apple plays it too safe with their shows. I do think the show "The Savant" might be good though.
What about "The Executive"?
A gritty drama about an Ops guy who climbs the ranks and comes to dominate a well known SV tech company?
I love the new rainbow glass intro, and musicality.
But I think it was – unusually for Apple – poorly introduced in a drip-drip way… First it was mentioned in a press-release, then some comments were added by Eddy Cue, and now the new identity in animated form. (And we still don't have the rumoured new tv device.)
It feels like the new hardware, intro, press release, interviews with "vibrant new identity" comments, should have all occurred together to be as coherent as the service itself is.
It's led to some unfortunate commentary on social media, where people are saying things like "Apple paid x $ for that?!" – because all they've seen is the logo with and without the +.
But I think it was – unusually for Apple – poorly introduced in a drip-drip way… First it was mentioned in a press-release, then some comments were added by Eddy Cue, and now the new identity in animated form. (And we still don't have the rumoured new tv device.)
It feels like the new hardware, intro, press release, interviews with "vibrant new identity" comments, should have all occurred together to be as coherent as the service itself is.
It's led to some unfortunate commentary on social media, where people are saying things like "Apple paid x $ for that?!" – because all they've seen is the logo with and without the +.
That's why I don't want to get it seperately. Getting a new apple TV and getting the remote with it kind of justifies the price.
aTV functionality?
my 2020 Panasonic TV has aTV+
when MLS became a thing I can select that too.
I can't watch films I've purchased or any other aTV functionality, just MLS & aTV+
The app icon is still aTV+ but when it starts it shows just aTV now instead of aTV+ as it did before.
I have no idea why apple made the app just do aTV+ and not aTV like on the LG tv's I have. Many people where very confused with the aTV+ not being able to stream purchased content or purchase new content.
does anyone know if apple plan to roll out full aTV functionality to apps that just have aTV+?
my 2020 Panasonic TV has aTV+
when MLS became a thing I can select that too.
I can't watch films I've purchased or any other aTV functionality, just MLS & aTV+
The app icon is still aTV+ but when it starts it shows just aTV now instead of aTV+ as it did before.
I have no idea why apple made the app just do aTV+ and not aTV like on the LG tv's I have. Many people where very confused with the aTV+ not being able to stream purchased content or purchase new content.
does anyone know if apple plan to roll out full aTV functionality to apps that just have aTV+?