Apple TV's 'Vibrant' Rebranding Starts to Appear in Latest iOS 26.1 Beta

[MacRumors]

Following Apple's one-line announcement earlier today that Apple TV+ is being rebranded as simply Apple TV with a "vibrant new identity," the first hints of that vibrancy have appeared in the latest betas seeded shortly after.

The Apple TV app icons and other visuals across the latest releases like iOS 26.1 and tvOS 26.1 beta 3 have adopted a hint of glasslike multicolor, replacing the previous subdued gray theme.

The rebrand has also appeared on press pages for the Apple TV service, but it has not yet propagated to consumer-focused pages.

It remains to be seen whether there will be additional components to the rebranding beyond the name and logo changes, but if there are, we should be seeing them fairly soon.

Article Link: Apple TV's 'Vibrant' Rebranding Starts to Appear in Latest iOS 26.1 Beta

 

[verniesgarden]

maybe the hardware will be joining the HomePod lineup. "HomePod TV"

 

[rizzo41999]

I have a feeling this was in response to Apple's latest MLB broadcasting. There was genuine confusion from certain age demographics as to where they could watch the games. Just my guess.

 

[Apple-achian]

Can Apple coordinate with the government and sanctions any nations with piracy sites? It's incredibly demoralizing to see thieves have access to quality Apple TV programming, without helping pay for it.

 

[Selena Agna]

Imagine the number of OS bugs could have been fixed with the money spent on this pointless rebranding.

 

[abatabia]

Apple TV needs less of a rebrand and more series that don’t fall off a cliff after the first season.

 

[Anonymous123]

Calling it now: Apple TV will include only the “all-original” content while a new Apple TV+ will include additional content outside of Apple’s production (such as films from other studios) and maybe sports too. Basically you’ll have to pay extra for a higher tier that includes everything that’s already offered now.

 

[Slix]

Imagine the number of OS bugs could have been fixed with the money spent on this pointless rebranding.

I'm sure that the graphic designers who made the new logos and the marketing people who changed all the terminology across the website and everything are great coders too.

 

[turbineseaplane]

This cracks me up so much.

It's like their whole "design" team just discovered Photoshop filters for the first time.

Time really is a flat circle.

 

[Selena Agna]

I have a feeling this was in response to Apple's latest MLB broadcasting. There was genuine confusion from certain age demographics as to where they could watch the games. Just my guess.

Didn't it get more confusing now though?
There's a paid subscription called Apple TV which you can access via an app called Apple TV, but maybe you'll have to buy a hardware box called Apple TV if your television doesn't offer it in its OS.


(Side note, Tim Cook insisting on calling every single product or service Apple XYZ makes the "i" branding of the Jobs 2-era seem downright acceptable.)

 

[rizzo41999]

Didn't it get more confusing now though?
There's a paid subscription called Apple TV which you can access via an app called Apple TV, but maybe you'll have to buy a hardware box called Apple TV if your television doesn't offer it in its OS.


(Side note, Tim Cook insisting on calling every single product or service Apple XYZ makes the "i" branding of the Jobs 2-era seem downright acceptable.)

I'm with you, I think this is woefully misguided. However, just thinking about what prompted this - if I were to guess, it would be the recent MLB games where a lot of people weren't able to watch due to simple confusion between "Apple TV" and Apple TV +.

Example: "Dad, you need Apple TV+ to watch the game." "I have an Apple TV, why can't I see the game?"

 

[AmigaDos]

Following Apple's one-line announcement earlier today that Apple TV+ is being rebranded as simply Apple TV with a "vibrant new identity," the first hints of that vibrancy have appeared in the latest betas seeded shortly after.

The Apple TV app icons and other visuals across the latest releases like iOS 26.1 and tvOS 26.1 beta 3 have adopted a hint of glasslike multicolor, replacing the previous subdued gray theme.

The rebrand has also appeared on press pages for the Apple TV service, but it has not yet propagated to consumer-focused pages.

It remains to be seen whether there will be additional components to the rebranding beyond the name and logo changes, but if there are, we should be seeing them fairly soon.

Article Link: Apple TV's 'Vibrant' Rebranding Starts to Appear in Latest iOS 26.1 Beta

I think the new box will be called:

Apple Theater
Apple HomeTheater
Apple tvPod
Apple HomePod TV

 

[Anonymous123]

I'm with you, I think this is woefully misguided. However, just thinking about what prompted this - if I were to guess, it would be the recent MLB games where a lot of people weren't able to watch due to simple confusion between "Apple TV" and Apple TV +.

Example: "Dad, you need Apple TV+ to watch the game." "I have an Apple TV, what can't I see the game?"

This makes it even more confusing. Now it’s: “Dad, you need Apple TV to watch the game." "I have an Apple TV, what can't I see the game?"

 

[rizzo41999]

This makes it even more confusing. Now it’s: “Dad, you need Apple TV to watch the game." "I have an Apple TV, what can't I see the game?"

I agree. They really didn't think this through.

 

[tyr2]

Why does it look so pale and washed out, it's hardly 'vibrant'.

 

[Marbles1]

Yeah they really need to rebrand the Apple TV box. And if the Service is to be called Apple TV then calling the box 'Apple TV <something> is also a bit janky.

It was bad enough when You could watch Apple TV+ on the Apple TV, or open an Apple TV app on your phone, but the Apple TV app didn't really exist on the Apple TV.

Even calling any of this 'TV'. is a bit dated. Netflix don't do it, none of the other media services append their brand with 'TV' either.

 

[turbineseaplane]

Why does it look so pale and washed out, it's hardly 'vibrant'.

It's so you can "focus on the content" that will be showing through the semi-transparent logo, thus rendering both the foreground and background hard to see.

 

[mihighil]

Can Apple coordinate with the government and sanctions any nations with piracy sites? It's incredibly demoralizing to see thieves have access to quality Apple TV programming, without helping pay for it.

Did you also told your teacher that they forgot to check your homework?

 

[Kidseeghost]

…

 

[klasma]

It looks like the color is draining out the bottom.

 

[Kidseeghost]

…

 

[everlast3434]

View attachment 2567389

This cracks me up so much.

It's like their whole "design" team just discovered Photoshop filters for the first time.

Time really is a flat circle.

Yeah... this looks horrible LOL.

 

[verniesgarden]

I think the new box will be called:

Apple Theater
Apple HomeTheater
Apple tvPod
Apple HomePod TV

I have a feeling it's going to be a new HomePod, maybe have a built in speaker to act as a sound bar

 

[klasma]

Imagine the number of OS bugs could have been fixed with the money spent on this pointless rebranding.

I’d subscribe to Apple OS+ to get that!

 

[Selena Agna]

I'm sure that the graphic designers who made the new logos and the marketing people who changed all the terminology across the website and everything are great coders too.

Absolutely right.
That's why I wrote "money", because if I had written "resources", some people might have thought I meant HR. 😉