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Sometimes if feels like this in iOS too.
They found the bevels and emboss sliders.

Yep .. and instead of just screwing around with it for fun, and then deleting the files because they were gaudy and unattractive, as many of us did in our youth, they're rolling out the look ecosystem wide for a multi trillion dollar company.

Fun times
/s
 
I think the new box will be called:

Apple Theater
Apple HomeTheater
Apple tvPod
Apple HomePod TV

Plot twist. It's actually Macintosh TV

l-intro-1659457338.jpg
 
Seriously, just put the streaming guts to a separate app and give us back the Videos app. I only want to use it for watching local video files I uploaded to the device on an airplane; I don’t want to be bombarded with ads for the streaming service.
 
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Seems possible something like “Apple Home TV” as they’re working on homeOS and the Apple TV works as a hub. Maybe next tvOS becomes homeOS and they bring more home automation features to it (and pave the way for the new iPad like homeOS device)
It will just be “Apple Home”
 
This reminds me of that time Hewlett Packard Enterprise did an extensive project to figure out their new logo and rebrand, and all they came up with was a green box and connecting the two Ts in Hewlett. When it was presented to me, it was explained that the connecting of the letters was to symbolize them connecting with their clients. I’m surprised I wasn’t mistaken for a slot machine with the way my eyes rolled.

Now they did it again in June by changing it to HPE, and said things like “This shows we are a partner that unlocks your ambition – as a leader, a doer, a visionary or a changemaker,” and that is shows “We’re in this together and we want to do everything we can to make us both successful.” 🙄
 
Let's hope the new hardware has a sensible name.

Apple was one of the first to use a "+" to refer to the streaming service, and now they're removing it. Will the industry follow?

Disney+ rebranded to just Disney, etc.

And we just got Liquid Glass, but now Apple TV is being represented by a permanent Rainbow Glass?

Call me even more confused.
 
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Can Apple coordinate with the government and sanctions any nations with piracy sites? It's incredibly demoralizing to see thieves have access to quality Apple TV programming, without helping pay for it.
Specially Android users. Some of my friends that use an android is to access content doing piracy. So bad, that’s not the purpose of open software, it’s infringement of the law
 
I have a feeling it's going to be a new HomePod, maybe have a built in speaker to act as a sound bar
This would make sense. Adding it to a soundbar actually would make it a relevant product. Right now Apple TV is only for people with (now quite old) old TVs that don't have smart features, and Apple fanatics that care a lot about the interface and Apple ecosystem.
 
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