Apple U.K. Get a Mac Ads

[pizzacake]

I'm English and live in the UK, and I thought these ads were dull. They're more of the same but without the charmisma.

In England we're so used to seeing American TV that the original ads work fine here - and are better than these new regional ones.

Agreed.

Perfectly summed up by the word 'Dull'.

One Brit's perspective: I much prefer the American ads but then again accents don't bother me, we've got plenty of regional variation in the UK, we don't all speak queen's english. Check out the famous Glaswegian philosopher Rab C Nesbitt for example http://youtube.com/watch?v=_e46si87neA

 

[charkshark]

One Brit's perspective: I much prefer the American ads but then again accents don't bother me, we've got plenty of regional variation in the UK, we don't all speak queen's english. Check out the famous Glaswegian philosopher Rab C Nesbitt for example http://youtube.com/watch?v=_e46si87neA

Even though I am not British......They are quite humorous and do reflect quite well (from what I know) Britains typical sense of humour. I quite enjoyed them!

 

[theadz01]

I like them, I think Mitchell and Webb are a good choice.

My only worry is that I feel 'Mac' comes across as smug and 'PC' gets the star role in a mac advert

 

[displaced]

I like them, I think Mitchell and Webb are a good choice.

My only worry is that I feel 'Mac' comes across as smug and 'PC' gets the star role in a mac advert

I think it's deliberate (in both the US and UK adverts) that the PC is the star. The ad's aimed at people who have used PCs and who have experienced their foibles. It's actually the PC which viewers are meant to relate to. The 'Mac' is there simply to point out that using a computer needn't be like that.

As Mac users, we'd like to see the Mac receive the star treatment. But that would be preaching to the choir. The PC world has proved over and over again that that it doesn't really care how nice the Mac is, so the adverts don't flog that particular dead horse. Rather, they focus on the PC experience and, along the way, draw parallels with the Mac experience.

 

[Jaffa Cake]

Hull's temporary bus station is plastered in the posters. I got a little more excited than was really necessary as I made my way into work this morning.

 

[sreedy]

Hull's temporary bus station is plastered in the posters. I got a little more excited than was really necessary as I made my way into work this morning.

My bus stop in Bristol had a the poster too! I drove past it so couldn't read it all but the PC was holding a sign saying something about Pie Charts.

 

[displaced]

Hull's temporary bus station is plastered in the posters. I got a little more excited than was really necessary as I made my way into work this morning.

Same here Overnight, all the bus shelters on my route into work had their ads for some crappy film replaced with M&W Apple ads. It's probably the first time I've seen a Mac advert on billboards.

I wonder if they'll do the same as they did with the iPod - buy all the advertising space in a the tube station (Oxford Circus I think it was) and cluster-bomb the place with ads - literally redecorating the place.

Now that would be a sight

 

[GavinT]

I quite like them, and the one with the Pie Chart works well for the UK audience (the others are just equals of the equivalent US ad) with lots of suitable old-fashioned (read, not cool) English language.

Mind you, had a quick peep at the Japan site, and noticed that they've introduced some further Japanese ones. Their Security one (" セキュリティ ") is quite good

 

[Jaffa Cake]

It's probably the first time I've seen a Mac advert on billboards.

I've seen an iPod poster or two when I've been in London or Manchester, but I can't recall ever seeing any of their products advertised on adshels here in Hull – not even for the mighty ubiquitous iPod. It is a little strange seeing them, to be honest.

 

[displaced]

I've seen an iPod poster or two when I've been in London or Manchester, but I can't recall ever seeing any of their products advertised on adshels here in Hull – not even for the mighty ubiquitous iPod. It is a little strange seeing them, to be honest.

Hehe iPod ads are pretty ubiquitous round these parts. It was very odd seeing them to begin with (2003/4-ish) since they were the first public Apple ads I'd ever seen. The *oooh, grin!* factor of seeing the iPod ads has worn off a bit, but seeing a Mac ad has brought it back

 

[hollerz]

I like these more than the US ads, probably bias though, since I love Peep Show

 

[Much Ado]

These are well put together, mainly because if you tried to show the US versions of the ads here in the UK you'd get a mixed reception. I.e.- Why should i listen to the fat man and the guy who looks like he's slept in his clothes?

We're cynical, us Brits.

Sure, there isn't the same sort of 'chemistry' (do i mean that?) between the Mac and the PC, but it's Mitchell and Web. Being Mitchell and Webb. That in itself is part of the joke.

These have potential to at least be talked about, which is the whole point of this marketing campaign.

MA.

 

[Zegna]

And did any of you guys see the Wayfarer that Mitchell uses in 'Trust Mac'?

It's a nice touch I think.

 

[akidd]

Not good as the originals.

They are the perfect pair for the job, but their humor is an acquired taste even for the average brit.

Watching these I am never sure if its a parody and they're taking the mick or its the real thing. I think apple are just putting on more familiar faces that some people already associate with funny.

The adds also add a tad more sarcastic humour I think.

OnBaDuK

No where as good as the original US ads. I don't know why we needed new UK verisons. The US cast is far better.

I got this from an US freind when I mentioned the ads:
the pc guy is actually a published author and comedian, which is why he is so much more charming than apple guy. He does book readings here there and everywhere. he's also been pn america's coolest, hippest radio documentary series this american life which you can hear on itunes podcasts or go the website www.thisamericanlife.org
http://en.wikipedia.org/wiki/The_Areas_of_My_Expertise

Apple reconsider.

 

[dazzer21]

Are these ads being shown on TV yet? If not, when do they start?

 

[xUKHCx]

No where as good as the original US ads. I don't know why we needed new UK verisons. The US cast is far better.

I got this from an US freind when I mentioned the ads:
the pc guy is actually a published author and comedian, which is why he is so much more charming than apple guy. He does book readings here there and everywhere. he's also been pn america's coolest, hippest radio documentary series this american life which you can hear on itunes podcasts or go the website www.thisamericanlife.org
http://en.wikipedia.org/wiki/The_Areas_of_My_Expertise

Apple reconsider.

The PC guy in the UK ads is a well established comedian, he has also done many of the things the american PC guy has done.

http://en.wikipedia.org/wiki/David_Mitchell_(actor)

 

[Pyrix]

Are these ads being shown on TV yet? If not, when do they start?

Unfortunately it doesn't look like they are, at least according to Mitchell and Webb

http://blog.myspace.com/index.cfm?f...&MyToken=9ed069f4-d35e-46de-a4e5-39ce4815572e

"It can't have escaped anyone's notice (mainly because the ads are all over MySpace) that Robert and David are Mac and PC in a new internet-only Apple Mac campaign.

Guess that explains the large amount of press and bus-stop coverage!

 

[bailout]

Totally wrong approach

I went to the cinema last week and, though I have been a total Mac addict since 1991, when I bought a Mac Classic, I positively cringed with embarrassment at the PC / Mac ad, which was met, by the way, with stony silence by the packed auditorium (we went to see Charottes Web!)

Surely the way to do it would be to show a Mac desktop on the huge cinema screen and demonstrate just how cool the OS is - eg moving files around, using Spotlight, showing off the coolness of the Dock, demonstrating Office, Safari, iLife (don't bother with iWork!). You could have a background commentary such as "now how do I set up my printers" or "let's set up an Airport network" or "now, where did I put that file?" or "now, how do I move this file to ...?" etc.

In short, Apple should be using the massive amount of money they must be spending on these smug, puerile ads to show off the sheer beauty of the Mac OS rather than put forward rather spurious claims about the relative stability / coolness / speed / efficiency of PCs as opposed to Macs, which any PC user could shoot down in flames.