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Apple U.K. Get a Mac Ads

bilbo--baggins said:
I'm English and live in the UK, and I thought these ads were dull. They're more of the same but without the charmisma.

In England we're so used to seeing American TV that the original ads work fine here - and are better than these new regional ones.
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But the next time you watch TV, look out for the number of adverts which are American (or at least identifiably American). You'll find there are next to none.

Anyway, there isn't actually that much US TV in the UK. Apart from the imported dramas and comedies on Channel 4 and Five, most television is actually home-grown. In fact, British TV has been remarkably successful in exporting TV formats abroad recently. All this Pop Idol/X-Factor nonsense comes from British production. As does Who Wants To Be A Millionaire, Weakest Link, and many other game shows. I think that Big Brother might be British as well (but something tells me it might be Dutch :confused: ). I'm sure there are many I've missed out.
 
I just watched all of the UK ads, and I definitely preferred the American ones. I didn't mind any of the UK ads, but I didn't think that the PC was very good (or at least, wasn't very good compared with John Hodgeman).
 
I like it! Mitchell & Webb are ace, I went to see them live. I was quite far forward. Got "Big Talk" to come to my row, too shy to ask a question though! Sir Digby Chicken Caesar & Ginger ran down my row as well! Like the adverts as well, hopefully we'll see them on tv. I rarely see apple ads on UK tv. We got quite a lot of "The Intel Chip" adverts though.
 
I like them. Far less annoying than the American ones and far subtler... very well pitched to this market. Have just watched them on Apple's website after seeing an embedded one on The Guardian's site.

Just goes to show that certain elements of humour don't travel; why else do you think The Office had to be remade for an American audience?

But whatever you think of them, as someone else has already stated, it's a huge novelty just to see an Apple campaign for Macs running across television, web and press all at the same time. Usually Apple advertise on press and billboards over here... so whatever you think of them, it's all good and it raises awareness, hopefully leading to Apple making more of an impact over here.
 
bilbo--baggins said:
I'm English and live in the UK, and I thought these ads were dull. They're more of the same but without the charmisma.

In England we're so used to seeing American TV that the original ads work fine here - and are better than these new regional ones.
Click to expand...

I would tend to disagree with. Yes there is a lot of American TV shows in the UK (and on the whole they tend to be better excluding comedy) but most of the ads in the UK are UK specific. I can only think of a couple of ads infact that are american. And stuff like Sillit Bang (lol) is just a piss take.


Anyway i love the UK ads, im a massive Mitchell and Webb fan.

2nd Numberwang!!!!
 
No Apple logo?

Just thought it really strange that the associated newspaper adverts didn't have the famous (iPod familair) :apple: logo?
 
Did anybody catch the double page spreads in the UK press today? Saw one in the London Paper on the tube home this evening. Very impressed. I have *never* saw a Mac advert in the UK in my life, so to see 2 pages taken out of the paper was a sight to behold lol.

The press ads were very good IMO. They had a tagline that went something along the lines of "there is more than one choice when buying a computer".
 
mhuk01 said:
well it is a big deal, coz unlike u americans we seem to have a time delay of up to a year here! hopefully we should be getting tv shows on itunes soon, and if we're REALLY lucky maybe movies next year?!

hope you can see my point...
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You are far more likely to get a movie store in the UK before any sort of TV store, the TV world is far more complicated here - i.e. Channel 4 make none of their programmes, the BBC can't really sell their programmes, and ITV is losing viewers so fast it would be afraid to sell on iTunes. Not to mention SKY already fancies itself as a competitor to Apple.
 
whistlerpro said:
...the BBC can't really sell their programmes...
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Of course they can. You can buy DVD box sets of many BBC productions. There's nothing in their charter that prevents it from selling their programmes... What's more, BBC overseas sales represent a vital income stream to the organisation, particularly documentaries.

But what is tying all this up is rights, distribution and otherwise.
 
I quite liked them, actually. Certainly they're a million miles better than what we've had over here in the past, which were basically reheated versions of the US ads – Jeff Goldblum or a basketball player using a PowerBook aren't really the sort of things that are going to engage a UK audience.

Using a couple of British comedians who are at just the right point of being recognisable but not over-exposed, and running a blanket campaign across TV, print and poster sites is certainly going to get Apple noticed in the UK, which surely can't be a bad thing.
 
They should try and get Super Hans into it somehow, (clip from my favourite episode):

http://www.youtube.com/watch?v=LRy5llIFQ08

Warning of strong language.

Later in same episode:

Mark: The pub. What are you calling it.
Jeremy: No problem there. I mean, we're deadlocked on that and a few other things. But you know, I am definitely not co-managing a pub called "Free The Paedos".
:D
 
Wow... I disagree with the fellow who said the UK PC-guy sucked. As much as I love John Hodgeman, I think the sort of blind, peppy arrogance that the UK PC-guy emits is wonderful! It perfectly portrays the PC manufacturer's attitude and marketing stratedgy.

Very funny.

-Clive
 
Almost had a car crash!

We almost had a car crash on the way home tonight.
My girl friend was driving and we passed a bus stop with a Mitchell and iWebb Apple ad.
She just stared at it and dropped her jaw turned to me and said "Peep show are doing Apple adverts?" by the time she said this we were passing about 2cm away from the parked cars.

I blame Apple for my High blood pressure.
 
My dislike of the new Ad Campaign

Hey all,

I instantly saw the Apple campaign earlier this morning at Euston Station - and thought 'Oh God'.

Having seen the video's at work (nice IT policiy at work) I think they're great, not quite as good as the US versions, but cool. My main gripe is that they're focusing the Mac within the home market.

Windows for work, Mac for play at home. What about the XServe? OS X can be very much office related. I work within the RnD of a major transport organisation and I'm hinting at getting a mac or two to 'play' around with at work. Once I build enough projects around the Mac, I entice more into the platform. Dont get me wrong, OS X is gorgeous, but it can be for work and fun. I sure as hell do both on this thing :)

F
 
FireArse said:
My main gripe is that they're focusing the Mac within the home market.
Click to expand...
An ad campaign like this is naturally going to be targeted more towards home users. If you think of all the people who are, say, going to pass the ads in the Tube stations – how many of those people are decision makers who are able to buy computers for their firm, or at least influence the decision? However, the majority of people who see the ads are going to be people who have at least some say in the purchase of a home computer – and they're going to want a user friendly home machine that does cool stuff with their photos and music and stuff. They're not in the market for an XServe.

Get them and their kids hooked, and bit by bit people are going to get more comfortable with Macs. Once people become more accepting of them, then that may well help them make inroads into the workplace.
 
I was a bi surprised, seeing the ads in the paper today. As if Apple are throwing in the towel a bit. We'll give up on office ware and just go for entertainment. Explains a lot why there is nothing on the iPhone to tempt business use.
 
Home & School!

Better if the advert declared: home and school - guaranteed to open the parental wallets!

"Creative" would perhaps have sounded less pre-school than fun!

The ad does declare "..... computers should be human and intuitive so, well, that's what I am. I'm a Mac." That bit is just the right message!
 
Seen them in the Metro and Guardian and on a bus stop in Leamington, the most Mac ad's I've ever seen.
 
about Bl##dy time too

Eventhough they are for the most repeats of the US versions, remember that these may be aired on TV, and for that audience these adds are new. They may just help get Apple the increasing market share it is enjoying in the US.
Waiting for dutch , german, scandinavian and god knows which other language versions, to do the same just there, conquer the world, a country at a time. :)
 
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