I'm currently on hold on the phone for the store. I'm gonna try and find out what all this is about. Will report back.
EDIT - Here's the conversation:
Me: Hi - I was wondering if you knew if the iPhone would be in stock on Tuesday?
Him: We don't yet have a release date for that.
Me: Oh, because I just read on a news site that you're holding a press conference on Tuesday about the iPhone.
Him: We have not been informed about any press conferences. Where did you here this?
Me: Reuters.co.uk
Him: I don't know what that is. If it's not on our website, it's definitely not true.
Me: Yes, but many UK newspapers and magazines are getting invitations from you!
Him: No they're not. We don't hold press conferences here.
Me: Yes they are.
Him: No they're not. They are faking them to get a story.
Me: (shocked delay) - O...K... -- So when are you getting the iPhone?
Him: Don't know. Probably next year.
Me: Thanks
Him: OK
(he hung up)
wow. shocking.
Apple hire regular retail staff for the general roles, not Apple heads.