Apple used to really care about its software: The detail. The functionality. The versatility that enabled Apple software and Windows software to connect (on Apple's side, of course). I remember when an acquaintance was having great trouble opening an old Word file on his PC. None of his PC friends could help him out. I asked my PC friends and no luck either. Then I figured, what the heck, his software is from the same era as my PowerPC gear and Apple was always good that way. So I slipped that floppy into the drive and bingo: what would you like today, sir? In fact all my Apple machines could open that previously stubborn Word PC file.
The reason? Steve Jobs' Apple (he was by now back at the helm and the 'new' iMacs were well established). The company was again focused on detail and trying to compensate for its 'tiny fish in a big pond' market share, and for the generally bemused perception of the majority. So when a Windows friend would say, "Oh, you can't get any software for those weird Mac things," there was in fact a vibrant market for third-party Mac-compatible software, and Apple's own software had to be first-rate and as Windows-friendly as it could be.
As an earlier poster on this thread commented, ClarisWorks was a great bundle of software Apple's elegant version of Microsoft Works. The word processor was clean, simple and efficient. AppleWorks followed, eventually, and it was excellent too. But by the time of Pages, Apple had bigger targets in its sights: after waking people up to Apple with iMacs, the company's iPods, iPhones and iPads were converting non-Mac people in their millions. It was a fantastic vision, but the software-functionality ball was also in the process of being dropped even despite the wizzy new OSs and software suites.
Steve is no longer there, getting people to push their respective envelopes, and while iWork should have lived up to its potential all along the way, instead here I am using iWork 09 (bugs and all). I haven't even decided just how I'm going to start using my new MacBook Air.
Where Apple has come from to where it's at now is remarkable. But I wish there was a Steve there, fixating about everything and ensuring that when something was dropped (floppies, chip architecture, aspects of hardware and software), my Mac would ultimately be the better for it.
Rose-tinted spectacles? Undoubtedly. But some truth, too.