The 13" model is tempting, but I might wait to see what the upcoming refresh will be. Then again, it's not a bad price and the speed might be usable for what I need and without frying the system in the process (VM, heavy graphics editing...)
Retina is higher than 1080p / Chromebooks hardly count as personal computers. If they do, they're the worst PCs ever made.
The point was that most manufacturers have retina-or-better displays, but don't hype them the same way. mbpro retina and iPad Mini retina were new products with big splash announcements. Dell, Lenovo, Samsung, and others pushed out notebooks with ppi higher than the mbp retina, but they're just spec improvements.
Chromebooks outsold the entire Apple notebook line by more than 5:1 last year. You can say that Apple doesn't race to the bottom, but these price cuts are just one indicator that Apple is paying close attention, and wants to move beyond the high-price market.
A lot of parents and schools see Chromebooks as affordable choices for kids who don't need a luxury product. That's how Apple got their first foot-hold... Apple II's in schools. Enterprise is getting interested in Chromebooks too because they are so easy to lock down.
You cannot compare a US$100 price drop to what Henry Ford did. There are already tons of laptops sold for under US$500, and an US$899 MacBook Air won't change the landscape of the computer market.
Will they let me exchange if I bought one five days ago?
You're right about the taxes in the UK prices but don't forget the taxes in the US are around only 10% on average, depending on which state. So consider the taxes and the exchange difference, any apple product is much cheaper in the US than in the UK!
749GBP is 1258USD, where as if you apply 10% to the UK price of 899GBP you get 989USD, that's 20% cheaper!
And if you consider upgrading/customising the laptop, that's even more expensive because each part you customise would cost more in the UK than in the US!
Hope retina mba will be out by year end
Will they let me exchange if I bought one five days ago?
The US has the cheapest prices for tech, that is why alot of Aussies buy from the US. Even after they pay import duties.
I don't know about exchange, but I don't see why you couldn't return a five day old laptop. Apple Store (assuming you bought it there) has a 14 day return policy. You just wouldn't get any money back on any software you have purchased, opened and installed in addition to the laptop. All you would really have to tell them is that you are not happy with the product. Then you could turn right around and buy the new one. Places usually ask why you are returning it, but unless the thing is literally on fire, I don't see any reason for not accepting it. People will even return things to stores that they have opened and attempted to assemble, but failed due to their own fault or parts being defective or missing. The worst I have personally seen is people carefully opening up an Xbox 360 console, removing the defective innards, placing them in the case of a newly purchased Xbox 360, and the returning that machine to the store and keeping the one with the old case and new innards at their house. Stores also don't like serial returners, and most track your returns now. I try not to return things, though I do if I find it at a better price somewhere else, or find something comparable that I like better (I just did that with a digital clock/thermometer unit - I hadn't even removed the first one from the packaging). Or I buy a movie that I already had (did that a few times). Walmart will return even without a receipt - though they will give you a Walmart gift card instead of cash.
I like to err on the side of caution, so I probably would not mention the new purchase during the refund transaction. If it made you more comfortable, you could come back on a different day and see a different sales associate to make the new purchase. If you bought via credit card, and have a smaller limit, you would have to wait until the return credit was posted to your account (usually 2-3 days, maybe longer) before buying the new one, anyway.
Just make sure you have the original packaging and manuals and all that before you make the return. And wipe the hard drive of any personal data. Apple will just send it to one of their centers, check it out, and then put it up as a refurb model for sale, I'm guessing.
I'd return it for the lower price and the spec bump. It's a no brainer.
You think Apple is going to announce retina screen via press release?
In the past Apple has done things for people that recently bought an "old" model. Do I just call them to see if they are doing anything like that again?
Why would Apple invite members of the media and press to an event JUST to say that there's now a MacBook Air with a retina display? That would be the shortest press event in history.
My 2008 white MacBook had 2 GB RAM...