Simply because it covers most of the scenarios the masses want.
Just look at iPhone and iPad, okay different sizes, the one can make a call, the other has a pen, but overall same same.
It's for the SaaS(Software as a Service) they mainly care, this is where the real money is, their devices just serves this main purpose, and Macs in their eyes not fully, yet.
Just look around you, or at the ones that uses their iPads, or simply watch for which kind of users their Ads are made.
Photos, Drawing, Writing, Read, Email, Browsing, Smaller Games, Music, a bit of Office and lifestyle things, this covers most usage scenarios, and for al that you will need their Services, a bit of subscription here and there, and you're fine.
Of course you won't need subscribe, but then you will constantly hit a paywall, just like now with the "free" 5GB iCloud for backups. iOS constantly nags you that there is not enough space, till you say okay take the 0.99€ or 2,99€ per month and ****. Or simply look at PhotoStream, it temporally served its purpose, but got kicked out, simply because it didn't serve to reach their SaaS goals, it was holding users from subscribing for more iCloud space.