Pretty much exclusively stupid comments here.
Some facts:
Ad-based music offerings devalue music, are not sustainable. Tying an entire industry to the whims of the internet advertising market isn't doing anyone a favor.
Apple has paid more to labels/artists in the last quarter than the entire subscription based industry life to date.
Subscription based music offerings have resulted in massively lower music sales without the revenue to replace what was lost.
Not facts, but true:
Ad-based services suck. Junked up interfaces, click here for pepsi, etc. No one wants that crap. The only people who use subscription music services and don't pay are those who can't pay - trying to shake a few cents out of that audience is not a thing Apple does.
Apple appears to be attempting to reshape the streaming market into one where a premium, exclusively subscription-based offering can exist. I don't see how this is a bad thing, seeing as we all like high quality things here.
Make a free Spotify account, login to Spotify Desktop with no subscription and tell me that is a high quality service...