"Apple’s worst product?” I never thought about it. And I honestly doubt it.
Anyway...
The Vision Pro’s very high price is very significant and probably its biggest hurdle to the lack of ‘success’ thus far. And the presenter does a decent job explaining the likelihood behind Apple’s price tag. Although, I do want to put a side note that I ascribe little weight when people lean on supplier sources for part costs to estimate the total hardware cost for a company, such as Apple, even if they mention it does not include R&D, marketing, etc. Plus, ultimately, it doesn’t matter. My go-to question on that topic is: if it was proven Apple, for example, only profited $0.01 on a product, would you be more comfortable with the cost? The answer is likely no. To me, whether Apple profits 99% or 1%, (spending) $3,500 is the same (consideration).
Moving along...
I think a big misstep from Apple regarding Vision Pro was marketing. Jump to 4:04 in the video. AVP is a VR headset. AVP competes with VR headsets. That is somewhat true, and also only somewhat of the AVP’s strength/asset. If all you want is somewhat more immersive first-person gaming, a Meta Quest or Oculus will probably be more than satisfactory. If all you want/need is a portable or otherwise convenient large/huge/giant display, Xreal or RayNeo will probably be far more cost effective, better value. And again, the AVP can do these things. However, in my opinion, one of the biggest (as I said) missteps was not reviving the push for AR, especially to the eyes of developers.
Game Room is a fair example, I think:
Apple Arcade opens up an extraordinary catalog of games for players to enjoy on Apple Vision Pro, a revolutionary new spatial computer.
www.apple.com
www.resolutiongames.com
However, I also think, Apple should have pulled forward the 2018 push, noting, for example, “Remember our amazing ARKit demos? We were able to bring things to life! Now it’s even more immersive, even more magical.” — forgive my lack of authentically imitating Tim/Steve presentation lingo/flare.
LEGO today has officially launched its LEGO AR Playground app on iOS, incorporating ARKit technology to merge real LEGO sets...
9to5mac.com
I realize a lot of immersion can be fully virtual, even an app like Game Room. But some do benefit from the AR/XR immersion.
www.hellosimply.com
VIS – Virtual Immersive Studio – is Neumann’s vision for enabling immersive audio producers to directly control Logic Pro on Mac in Apple Vision Pro. By making spatial positioning and automation intuitive, VIS unleashes a new level of speed, flexibility, and creativity.
www.neumann.com
Heh... that is, in fact, more or less exactly what I was imagining myself! But whether the image is funny or not, I have had meetings in which a less-exaggerated version of this would have been useful, and if the tools were in place you could have something pretty cool. I've found a new...
forums.macrumors.com
But it also has extremely detailed models of a nearly-complete selection of commercial aircraft, and you can extend the flaps, turn on the thrust reversers, drop the landing gear, and more. That's cool. But there's also a button to "make life sized", which is awesome. Boom, you are standing underneath a 747. Pan it around, and you're in the cockpit of a to-scale, meticulously-modeled airliner, and you can look around at all the instruments. Walking around the scale model looks so good it makes me want to go outside and drop it in the street so I can look like a crazy person wandering around looking up at the invisible airplane.
