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The telling part is "they continued to film the series" after the accident. Hey, what's one person's life when we can make millions.

Maybe, but there are so many other rational explanations for continuing to film. There are also more cynical views as well that certainly don’t make the filmmakers choice to continue filming any different from anyone else’s behavior (your own culturally typical behavior might track in line with the filmmakers).

My thought is there might be a way to release much of the content as well as tell a larger story with the right tone that would be respectful.
 
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Why not just use a drone?
Does not portray the story of adventure that apple was going for. Drones are for *******. I get the video series but after a person dies filming it I would consider calling the project. As I said it's for entertainmemt and nothing else. Entertianment is not worth people losing their lives over.

I'm sure the person was doing highly technical. Flying to show the power of the magic headset
 
It was extreme sport, accidents happen. People have been severely injured or died doing the Red Bull extreme video events over the years, but they still make them.
One of the stunt men on XXX died hitting a bridge, they still released the film. (Just one example, there have many films over the years, where cast or crew were killed during filming and the film was still released.)

Whilst it is tragic, this is a bit of a non-story, especially as the accident happened nearly 2 years ago and the official inquiry into her death released its report over a year ago, reported by the BBC in March 2025. The Microlight veered off the road after landing and hit a rock.

A friend, Matt Hampson (Leicster Tigers' player), whose charity funded her exoskeleton suit, said:

"She didn't let anyone stop her and she always wanted to push the boundaries and show people you could live a great and fulfilled life.

"She was a great ambassador and she liked to do things her own way.

"I was really shocked when I heard she had died."

So it sounds like she died doing what she loved to do, pushing boundaries.

That was in 2024, after the accident. Given it was widely reported at the time, you have to question, why Gurman waited until now to report it himself...

Yes, but in the article says that there were general complains about the safety of the series. That's a different history. It's extreme sport, I buy it, but safety should be guaranteed as much as possible. And it does not seem the case if those complaints are real.
 
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While I'm terribly sorry for the loss, I have to admit, being filmed swimming under arctic ice would be an adventure of a lifetime for me.
 
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What an interesting take....So can an entire series because of an unfortunate fatality during one episode? Threaten the livelihood of maybe how many people, the artistic visionaries with a passion to see this project to fruition? The dedicated production crew, the post production team? Silence all the other potential distinguished achievers with stories of their own to tell in other episodes? Trash all that captured content to date that took remarkable effort by how many others?...Probably should've just canceled the remaining moon program after the Apollo 1 disaster.
Exactly right. Only the most narcissistic people involved in a project would ever ask that it be canceled and everyone else's work be for nothing in the event of their accidental death. Accidents happen, and sometimes the damage done is unrecoverable, other times it's not and we learn what we can from them about how to reduce risk, but that learning is also made pointless if we just give up and stop trying new things.
 
As one of several hundred apple fans who own two of these devices, and having watched everything they have made, it is no wonder that someone died during filming. The Adventure series show lots of things that are extremely dangerous and I felt like I was in the action. The most recent success was a piano concert using five of those Black Magic immersive cameras. A very memorable experience. On the other hand this woman was doing what she loved to do. That's the way I want to go.
 
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The telling part is "they continued to film the series" after the accident. Hey, what's one person's life when we can make millions.

That is just the nature of the entertainment industry. I remember maybe 20 years ago when Owen Hart died during a WWE event, and the show continued on with blood stains on the ring.
 
The telling part is "they continued to film the series" after the accident. Hey, what's one person's life when we can make millions.
From a practical standpoint would not filming more episodes bring the person back? One can assume after a death and with insurance breathing down their necks any company involved in this would now be going all-in on safety first. At this point we don't really have enough information to know what's going on, beyond edited media articles.
 
I don't think this reflects badly on Apple at all: the crews involved were working for a production company who apparently played fast and loose with safety, and as soon as the commissioning company, being Apple, found out, they immediately despatched a Health and Safety officer to investigate and, presumably, recommend changes. That tells me they're ethical and care about what they do and who does it for them. Sometimes unforeseeable accidents do occur, but I don't read this as being Apple's negligence.
 
Does not portray the story of adventure that apple was going for. Drones are for *******. I get the video series but after a person dies filming it I would consider calling the project. As I said it's for entertainmemt and nothing else. Entertianment is not worth people losing their lives over.

I'm sure the person was doing highly technical. Flying to show the power of the magic headset
Entertainment leads to other advancements in society just like space explorations and military endeavours for better or worse.

May seem like just entertainment to you but Lomas knew the risks of pushing the envelope and voluntarily agreed to it. It’s not like Apple held a loaded gun to her head and forced strapped her to the microlight and tampered with it for diabolical reasons.

Her death is unfortunate but it also gave hope to other paraplegics that their disability is not the end of the world and she passed away accidentally doing something she believed in even for entertainment which inspires more people than any other industry especially children, who are the future problem solvers and innovators. No reason to be pessimistic, even on some productions death has occurred by accident by gunfire and the movie has a delayed released after investigations have concluded.

In your view if an accident occurs then stop everything, I guess applying this logic to the medical field we as a society would not have progressed and prolonged our life. Though this is debatable.
 
Yes, but in the article says that there were general complains about the safety of the series. That's a different history. It's extreme sport, I buy it, but safety should be guaranteed as much as possible. And it does not seem the case if those complaints are real.
The investigation concluded that the microlight malfunctioned upon landing and it veered-off and crashing into a rock. Sometimes nature throws us a curve ball we cannot see or react fast enough to escape with little to no injury. Even if safety was 100%, mother-nature is a different story as she can cripple even the best designed and serviced machines.
 
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That is just the nature of the entertainment industry. I remember maybe 20 years ago when Owen Hart died during a WWE event, and the show continued on with blood stains on the ring.
The blood stain on the mat wasn't his, Hart fell down on the top rope and bled internally. It was a pre-recorded PPV so viewers at home apparently weren't shown the accident as it occurred. EMTs worked on him and then took him out on a stretcher during a 15-minute pause. He went off with the EMTs who took him to Truman Medical Center. The wrestling then continued. 65 minutes after the incident WWF officials and commentators heard from the hospital that he had died.

At that point, tastelessly, Vince and his officials decided to keep the action going and allowed the two final matches to occur to finish the PPV. Obviously the wrong move, and not really the same as this article where further videos in this series happened in entirely different countries on different shoots. Vince has always been shrewd and has a reputation for treating his wrestlers as expendables. He showed his colors that day. Is what it is.
 
Does not portray the story of adventure that apple was going for. Drones are for *******. I get the video series but after a person dies filming it I would consider calling the project. As I said it's for entertainmemt and nothing else. Entertianment is not worth people losing their lives over.

I'm sure the person was doing highly technical. Flying to show the power of the magic headset
Why paraglide, skydive, etc etc, use drones to experience it? Unless you have, you don’t know what you are talking about.

If AVP had haptic feedback along with other recreated environmental feed back such as wind, sand, snow, rain, etc it would being the experience closer to the real deal while being safe for a larger audience at an affordable price while being convenient.

Imagine experiencing the weightlessness of space without being in space as an example. Even a child or a disabled person would be able to experience that without actually going into space. Consider it to close-to-reality experience as possible.
 
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From the details provided, it seems like a freak accident.

May Claire rest in peace. Amazing perseverance to not have let the paralysis hold her back.

Edit: Okay, after reading her wiki, this article is a bit misleading. It wasn’t a freak accident but it’s unclear what role Apple had in the accident.

“On 15 July 2024 the adapted microlight [Lomas] was flying veered off a road after landing and crashed into a rock. She was taken to the King Hussein Medical Centre where she died on the morning of 22 August 2024.”
 
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I love MacRumors posters. Someone dies in a tragic accident and rather than offering condolences, all you ghouls can think of is to make tacky, irrelevant comments about a product that had nothing to do with what happened. 🤦‍♂️
 
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Very sad, but it doesn't change the fact that the Vision Pro is a bonafide flop. All of this money spent on marketing is being wasted on an irrelevant product. Instead of raising iPhone prices, they should just discontinue this money pit.
 
While I'm terribly sorry for the loss, I have to admit, being filmed swimming under arctic ice would be an adventure of a lifetime for me.
I am a certified diving instructor. I have done deep water, ice, and various other commerical dives throughout my diving career. We had fail safes, and backups glaore. If anything happens under water you have procedures in place to follow. Extreme sports, is different, and filming extreme stuff, like this for profit after something goes horribly wrong and a person loses their life, you would have to at least think about calling the project, but it sounds like they just went....MEH, lets go.
 
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I love MacRumors posters. Someone dies in a tragic accident and rather than offering condolences, all you ghouls can think of is to make tacky, irrelevant comments about a product that had nothing to do with what happened. 🤦‍♂️
Au contrare. It had EVERYTHING to do with what happened. Why were they filming?
 
Au contrare. It had EVERYTHING to do with what happened. Why were they filming?
It had nothing to do with the accident. They weren't filming with the VP. They had a completely different camera array. Filming for is not the same as filming with.
 
I don't think this reflects badly on Apple at all: the crews involved were working for a production company who apparently played fast and loose with safety, and as soon as the commissioning company, being Apple, found out, they immediately despatched a Health and Safety officer to investigate and, presumably, recommend changes. That tells me they're ethical and care about what they do and who does it for them. Sometimes unforeseeable accidents do occur, but I don't read this as being Apple's negligence.
The production company is Apple Sentity LLC, a wholly owned subsidiary of Apple. Apple is self-producing the content on the Vision Pro, so far.
 
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