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Apple Vision Pro Was Almost Called 'Reality Pro'

We could have had a "Reality Ultra" one day...

And it's sad that the microsurgeons who were happily using it will have to find something else.

Was always going to be kind of niche, but the technology was interesting. Maybe it'll go to use somewhere else at some point.
 
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Looks like Apple Vision Pro came back down to reality - where it didn't make as much of a splash in the market as they thought it would have. I am sure it is very cool, and a neat piece of technology, not denying that - just that the price point for it is too expensive.

Maybe someday I'll get one a few years down the road when the price has came down a lot.
 
I think that tacking the word 'Pro' onto a first release item, was a mistake. Not only did it mentally convince Apple execs and designer's it was a 'Pro', but when AVP was released, the results did not match the name.
 
Tyler O'Bannon said:
Really bummed they cancelled it. Would have loved to have seen this become an affordable mainstream product.
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Let’s add some nuance here. The Bloomberg report didn’t state that the Apple Vision Pro line was canceled—only that production for gaming and video-specific content has slowed down.

In fact, VisionOS code includes references to upcoming hardware iterations. There is a strong, growing market for spatial computing in enterprise, robotics, surgery, aviation, and for professionals who need high-resolution portable displays. That’s precisely why the device remains on sale and software updates continue. Calling the Vision Pro a failure is like calling the Apple TV or iPhone Air a failure—it’s just inaccurate reporting. Notice these ariticles never list what success would be, just that it failed which is an opinion piece masquarding as news ;-)
 
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I don't know why Apple thought this thing would ever sell. Huge, heavy, and $3,499? Who the heck did they think was the market? If they had marketed this to hospitals and surgeons (which has been discussed in another thread), they might have had something.
 
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McScooby said:
Dimensions on the iPod Hi-Fi are unnervingly off.
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That's because...

1787428073094.png
 
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People love to romanticize Steve Jobs and his era (which, by the way, saw plenty of flops as well), but when modern-day Apple misses with something ambitious, the keyboard warriors come out with a vengeance.

So Apple took a big swing and a miss. Who the hell cares? If you didn’t want one, you didn’t have to buy one.

I’m frankly a whole lot more interested when Apple does stuff like try to invent an ambitious 3D virtual computing and entertainment platform that ties into their other hardware -- when they could just be sitting on their hands and selling slight iterations on the hardware they’ve already succeeded at.
 
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ignatius345 said:
People love to romanticize Steve Jobs and his era (which, by the way, saw plenty of flops as well), but when modern-day Apple misses with something ambitious, the keyboard warriors come out with a vengeance.

So Apple took a big swing and a miss. Who the hell cares? If you didn’t want one, you didn’t have to buy one.

I’m frankly a whole lot more interested when Apple does stuff like try to invent an ambitious 3D virtual computing and entertainment platform that ties into their other hardware -- when they could just be sitting on their hands and selling slight iterations on the hardware they’ve already succeeded at.
Click to expand...

Yeah... many here love to take their daily swing at Apple. People conveniently forget that Jobs had around 20 flops. With the same people apparently believing Apple really had plans to sell Vision Pro in numbers similar to iPhones. Which of course is ridiculous as Apple sells around 600,000+ iPhones per day (on the average) every day of the year.

Apple ended up selling around 500,000 or so Vision Pro devices. I view Vision Pro more as a technology demonstrator, pushing the tech envelope as to what might be available and more affordable sometime into the future.
 
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The names Vision Pro and visionOS did not leak and arrived as a launch-day surprise.

Worth remembering before assuming it’s a foregone conclusion that the foldable will be called “iPhone Ultra”.
 
ignatius345 said:
People love to romanticize Steve Jobs and his era (which, by the way, saw plenty of flops as well)
Click to expand...
There is a difference. If Steve had launched this product, you would NEVER see a keynote where Phil Schiller wasn’t wearing one on stage. Even if he wasn’t demoing it, he’d be wearing it and talking to the audience about iCloud or whatever, probably with a screen behind him showing the audience what he sees.

The company should be proud of the technology, engineering, and attention to detail to make this thing such an amazing things but should be ashamed of the fact that you never see an Apple Employee using one. Go into any store and count how many employees are wearing one while working with customers. They all have iPhones, use iPads, wear Apple Watches, and have laptops to help customers at the Genius Bar. They don’t even wear one when doing a demo for customers, or do live demos wearing one in their free training classes.
 
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